Download - Mcdonald's present
ACKNOWLEDGEMENT
In the name of Allah, The Most Gracious, The Most Merciful, All the praises and thanks to be Allah, We give special thanks to the people who, one way or another had shared in our activities
Dedicated to our teacher Ma’am Amna Haleem, our parents and class fellows
Table Of Contents:HistoryMissionVisionLeadershipObjectivesSustainabilityProductsSWOT AnalysisCompetitorsConclusions
I’mMuhammad
Azeem
I’mTausiq ur Rehman
I’mAamir Shoaib
Where we Are
2013
McDONALD's PAKISTAN McDonald’s first restaurant
opened its door to the people of Pakistan in September 1998 in Lahore.
This launch was met with unprecedented enthusiasm from the citizens of Lahore, who are known for their liveliness, vigour and penchant for quality food.
Karachi opened its first restaurant a week after Lahore.
Amin Lakhani
McDONALD's PAKISTAN
There are now 27 restaurants in 8 major cities of Pakistan.
11 in Karachi, 1 in Hyderabad, 10 in Lahore and 1 in Faisalabad, 1 in Kala Shah Kaku, 1 in Sialkot, 1 in Islamabad & 1 in Rawalpindi
Recent Opening
Mission statementMcDonald's brand mission is to "be our customers' favorite place and way to eat.
" Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience – People, Products, Place, Price and Promotion.
We are committed to improving our operations and enhancing our customers' experience.
Vision statementWe aspire to end hunger one meal at a time by providing low cost- high quality nutritional food globally.
Corporate Responsibility Statement
McDonald's 2013 Corporate Responsibility Report
It all comes down to the food. That’s what McDonald’s is all about. The food we serve…how and where we serve it…the welfare of our employees and our suppliers’ employees…where the food comes from…and so much more. Running restaurants is a multi-faceted endeavor, but ultimately, it all comes back to the food.
Leadership
Our rich history began with our founder, Ray Kroc. Today, our talented executives continue to build on his legacy, ensuring the Golden Arches will shine for years to come.
Don Thompson - CEOPresident and Chief Executive Officer
Jose Armario
Executive Vice President,Worldwide Supply Chain, Development, and Franchising
Executive Vice President and Chief Brand Officer
Steve Easterbrook
Doug Goare
President, McDonald's Europe
Ken KoziolExecutive Vice President and Global Chief Restaurant Officer
Gloria Santona
Executive Vice President, General Counsel and Secretary
Tim Fenton Chief Operating Officer
Peter J. BensenExecutive Vice President and Chief Financial Officer
Richard Floersch Executive Vice President and Chief Human Resources Officer
Dave Hoffmann
President, McDonald's Asia, Pacific, Middle East and Africa
Edgardo Navarro
President, McDonald's Latin America
Jeff Stratton
President, McDonald's USA, LLC
Ray Kroc Formula for Success:
Quality
Service
Cleanliness
Value
Ray Kroc- Business Model
Ray Kroc- Developed a business model known as “The Three Legged Stool.”
Owner/Operator Suppliers Employees
Objectives Grow Market Share
Create long-terms profitable growth for share
holders.
Maintain current debt-to capital levels to 35-40%
Reduce the percentage of company owned units.
Decrease selling, general and administration expenses.
Sustainability From the start, we've been committed to doing the right thing. Our sustainability efforts ensure that our business practices and policies continue our rich heritage of making a positive impact on society.
Our Focus Areas We always strive to be better tomorrow than we are today. our five focus areas
Nutrition & Well-Being, Sustainable Supply Chain, Environmental Responsibility, Employee Experience, Community.
External Assessment
Internal Assessment
Products Fruit & Oatmeal
Morning Platters
Breakfast MealsMeals Include Hash Browns and Small Coffee
Limited Time Specials
Mighty Kids Meal Includes Apple Slices & Small French Fries
Happy Meal Includes Apple Slices & Kids French Fries
Sweet Treats
Mc Cafe Drinks
Dollar Breakfast Menu
Dollar Menu & More
Extra Value Menu
Salads Grilled or Crispy Chicken
Large MealsMeals Include Large French Fries and Soft Drink
Extra Value Meals Meals Include Medium French Fries and Soft Drink
Products
SWOT AnalysisStrengths
Weaknesses
Opportunities
Threats
Strengths
Largest fast food market share in the world
Brand recognition valued at $40 billion
$2 billion advertising budget Locally adapted food menus Partnerships with best
brands More than 80% of
restaurants are owned by independent franchisees
Children targeting
Weaknesses
Negative publicity
Unhealthy food menu
Mac Job and high employee turnover
Low differentiation
Opportunities Increasing demand for
healthier food
Home meal delivery
Full adaptation of its new practices
Changing customer habits and new customer groups
Threats Saturated fast food
markets in the developed economies
Trend towards healthy eating
Local fast food restaurant chains
Currency fluctuations Lawsuits against
McDonald’s
Training & Development
• At McDonald’s we believe in lifelong learning. We provide training and development at all levels to help you refine your skills, grow in your current position or transition to a new role in the company.
Hamburger University Facility
• In 1993, McDonald’s invested $40 million in Hamburger University, a 130,000- square foot facility on an 80-acre campus located at McDonald’s Corporate in Oak Brook, IL.• 13 teaching room• 300 seat auditorium• 12 interactive education
team rooms• 3 kitchen labs• State of the art service
training labs
Global Industry Growth
Global Segmentation by Type20 132013
2013
Competitors
Future Plans
Company Structure
Implementation
Evaluation
Referenceswww.google.com/mcdonalds
www.yahoo.com/mcdonalds
www.facebook.com/mcdonalds
www.google.com/kfc