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Emerging Markets China & Middle
EastVivian Friess, MCI China
Ajay Bhojwani, MCI Dubai
Peter Turner, MCI Business Dev US Market
August 2009
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Session Focus
Why Emerging Markets?
Global growth trends & impact on associations
Global partner model – EMEA, Asia, Latin American
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Global + Local
MCI Offices in the World35 Office in 19 countries4 Offices via the SmithBucklin - MCI Global Partnership
ID Regional Offices
Brussels, Dubai, Singapore, Buenos
Aires, Rio de Janeiro
ID National Offices
London, Paris, Mumbai, Beijing, Shanghai, Tokyo
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B
G
AM&C Practice - 19 Years of Expertise & Experience
AM&C•Research & Bus. Planning•Product Development•Membership Development•Member Services•Business Development•Marketing & Communications•Chapter Management•Meetings•Advocacy
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MCI – Operational Scale
22 Associationsunder
Management
60 Core PCOassignments
12Preferred
VendorAgreements
More than 150Corporate
References
EUR 210 Mbudget undermanagement
1’500+ projects
300’000delegatesmanaged
1’000’000room nights
800+MulticulturalMultilingual
Team mates
24 Offices inEurope & Latin
American
10 Offices inAsia &
Middle East
4 Officesin the USA
Global Alliance
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100+ Association clients of which77 are long-term relationships
Engineering & ICT
Professional Services
Healthcare & Science
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Why Emerging Markets?
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Ability to Scaleoperations to local demand growth
Capacity to Deliverlocally relevant products & services
Key Takeaway - Common Success Factors
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What region grew the fastest since 2001?
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What region grew the fastest since 2001?
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Why? ….. Rapidly Expanding Middle Class
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Why? ….. Rapidly Expanding Middle Class
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Why? ….. Rapidly Expanding Middle Class
Codes & Standards
Generally Accepted Practices
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Global Growth Trends
24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices
Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai,
Singapore Massive fluctuation in youth and aged groups with new consumer
habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural
assimilation Emerging market’s growing middle class demands for goods and
services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows
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Global Growth Trends
24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices
Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai,
Singapore Massive fluctuation in youth and aged groups with new consumer
habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural
assimilation Emerging market’s growing middle class demands for goods and
services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows
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Global Growth Trends
24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices
Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai,
Singapore Massive fluctuation in youth and aged groups with new consumer
habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural
assimilation Emerging market’s growing middle class demands for goods and
services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows
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Global Growth Trends
24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices
Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai,
Singapore Massive fluctuation in youth and aged groups with new consumer
habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural
assimilation Emerging market’s growing middle class demands for goods and
services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows
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Global Growth Trends
24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices
Outsourcing (Asia) spreads to white collar (BPO)
Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai,
Singapore Massive fluctuation in youth and aged groups with new consumer
habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural
assimilation Emerging market’s growing middle class demands for goods and
services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows
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Global Growth Trends
24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices
Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai,
Singapore Massive fluctuation in youth and aged groups with new consumer
habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural
assimilation Emerging market’s growing middle class demands for goods and
services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows
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Global Growth Trends
24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices
Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application
Customer service expectation is global whether NY, London, Dubai, Singapore
Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor
Workforce mobility & diversity acceleration – global expats; cultural assimilation
Emerging market’s growing middle class demands for goods and services
Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows
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Global Growth Trends
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Global Growth Trends
24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices
Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai,
Singapore
Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor
Workforce mobility & diversity acceleration – global expats; cultural assimilation
Emerging market’s growing middle class demands for goods and services
Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows
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Global Growth Trends
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Global Growth Trends
24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices
Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai,
Singapore Massive fluctuation in youth and aged groups with new consumer
habits, learning modes, and supply of labor
Workforce mobility & diversity acceleration – global expats; cultural assimilation
Emerging market’s growing middle class demands for goods and services
Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows
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Global Growth Trends
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Global Growth Trends
24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices
Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai,
Singapore Massive fluctuation in youth and aged groups with new consumer
habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural
assimilation
Emerging market’s growing middle class demands for goods and services
Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows
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Global Growth Trends
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Global Growth Trends
24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices
Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai,
Singapore Massive fluctuation in youth and aged groups with new consumer
habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural
assimilation Emerging market’s growing middle class demands for goods and
services
Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows
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Global Growth Trends
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Global Growth Trends
24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices
Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai,
Singapore Massive fluctuation in youth and aged groups with new consumer
habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural
assimilation Emerging market’s growing middle class demands for goods and
services Knowledge becoming more diffuse (Asia)
As standards of living rise demand for "non formal" education grows
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Global Growth Trends
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Globalization’s Impact on Associations
Global Scale
370,000
96,300
95,000
85,000
84,000
64,000
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Indian university system couldn’t supply enough “qualified”
engineers
On WIPRO Campus
300 professors
350 new employees every MONDAY! (constant 3150 students)
Track 1: 12-14 week mandatory programs
Track 2: “graduate level” voluntary (career dependent)
Weeds out
Builds “project ready” staff
Reduces staff turnover to 1%
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Global Partner Model
Serving nearly 40,000 members globally – but business (certification, training and membership growing outside US)
Standard in production and inventory management, operations management, and supply chain management
Certification
- CPIM Certified in Production and Inventory Management - introduced over 30 years ago more than 85,000 certified individuals
- CSCP Certified Supply Chain Professional – introduced in 2006 and has grown dramatically
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American Production & Inventory Control SocietyPartner infrastructure
International Associates (IAs)
- Non-profit
- Membership
- Distribution of materials
- Exam support and administration
- National conferences
- Seminars
Authorized Education Providers (AEPs)
- For-profit or non-profit
- Course delivery
- Workshops
- Seminars
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