![Page 1: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/1.jpg)
THE DIGITAL ECOSYSTEM
Chloe Gottlieb, VP, ECD, Interaction Design !
![Page 2: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/2.jpg)
THE DIGITAL AGE
![Page 3: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/3.jpg)
DIGITAL ≠ MEDIA
![Page 4: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/4.jpg)
![Page 5: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/5.jpg)
![Page 6: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/6.jpg)
Narrative!
![Page 7: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/7.jpg)
Interactive!
![Page 8: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/8.jpg)
Contextual!
![Page 9: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/9.jpg)
DIGITAL = CONTEXT
![Page 10: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/10.jpg)
![Page 11: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/11.jpg)
Right Experience.!
![Page 12: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/12.jpg)
Right Time.!
![Page 13: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/13.jpg)
Right Place.!
![Page 14: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/14.jpg)
DIGITAL = EXPERIENCE
![Page 15: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/15.jpg)
customer!
![Page 16: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/16.jpg)
brand!
customer!
![Page 17: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/17.jpg)
brand!
customer!
![Page 18: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/18.jpg)
signifiers!
brand!
customer!
![Page 19: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/19.jpg)
behaviors!signifiers!
brand!
customer!
![Page 20: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/20.jpg)
behaviors!signifiers!
brand!
customer!
interface!
![Page 21: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/21.jpg)
behaviors!signifiers!
company!
customer!
![Page 22: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/22.jpg)
behaviors!signifiers!
company!
customer!
![Page 23: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/23.jpg)
![Page 24: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/24.jpg)
![Page 25: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/25.jpg)
![Page 26: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/26.jpg)
![Page 27: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/27.jpg)
![Page 28: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/28.jpg)
Digital media ecosystem!
PRINT!
WEBSITE!
TUMBLR!
RETAIL!
EXTRAS (EMAIL)!
iPAD!
MOBILE!
YOUTUBE !
YAHOO !HOME!
TWITTER!
GOOGLE!
FBOOK!
PAID SEARCH!
YAHOO!!
BLOGS!
![Page 29: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/29.jpg)
?
![Page 30: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/30.jpg)
CONTEXTS
![Page 31: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/31.jpg)
CONVERSATION!
![Page 32: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/32.jpg)
INFORMATION!
![Page 33: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/33.jpg)
AGGREGATION!
![Page 34: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/34.jpg)
PARTICIPATION!
![Page 35: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/35.jpg)
LOCATION!
![Page 36: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/36.jpg)
APPLICATION!
![Page 37: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/37.jpg)
DIVERSION!
![Page 38: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/38.jpg)
PLAY !
![Page 39: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/39.jpg)
CONVERGENCE !
![Page 40: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/40.jpg)
VISUALIZATION!
![Page 41: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/41.jpg)
TRANSACTION!
![Page 42: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/42.jpg)
tailored just for me
![Page 43: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/43.jpg)
MOBILE
PARTICIPATION CONVERSATION INFORMATION AGGREGATION TRANSACTION APPLICATION VISUALIZATION
TV RETAIL / DOOH
LOCATION CONVERSATION PARTICIPATION APPLICATION INFORMATION
PC / TABLET
DIVERSION INTERRUPTION
LOCATION PARTICIPATION INFORMATION TRANSACTION
![Page 44: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/44.jpg)
THE ʻNEWʼ CREATIVE TEAM !
Visual Designer !
Copywriter ! Interaction Designer !
Creative Technologist!
![Page 45: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/45.jpg)
stories! systems!
![Page 46: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/46.jpg)
customer!
![Page 47: MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems](https://reader033.vdocument.in/reader033/viewer/2022051513/5456a7c6af79594f558b4dac/html5/thumbnails/47.jpg)
THANK YOU
Chloe Gottlieb!VP, ECD, Interaction Design!
@chloalo!