Download - Measurement and Mindset
Measurement and MindsetSteve Mulder
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Analytics service for public media stations
Reporting on key metrics
Website analytics, Triton streaming metrics,
Chartbeat live dashboard, system rollup & comparisons
Actionableinsights
Key user behaviors,important trends,
content/feature usage,best practices
Focusedtesting
A/B testing onimportant business goals
(e.g., pledge optimization)
Analytics setup & training
Webinars,blog posts,
1-on-1 consulting
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Station Analytics System
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The mission of NPR is to work in partnership with member stations to create a more informed public — one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.
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Awareness
Curiosity
Knowledge
Empathy
Insight
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For NPR, impact is about fostering mindset, not action
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From LFA Group: Learning for Action
Framework for media impact