Download - Measurement beyond Fans, Likes & Comments - Arun Nair, Club Mahindra at the IndiaSocial Summit 2012
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Measurement beyond Fan CountArun NairIndiaSocial Summit 2012
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Let's examine Brand X on Facebook…
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Scatter Diagram
Followers
Peop
le T
alki
ng A
bout
F/P Ratio
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Performance Baseline
The “You Should Worry!” Quadrant
0.03 ~ 0.05
0.06 ~ 0.08
0.09 ~ 0.3
Just about average.Scale up!
Decent .Can do better!
Good Job!
F/P Ratio
>0.3 Give me the numberof your agency!
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Coming back to Brand X…
F/P ratio~0.002
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Topical Content. Milk the moment, but make it contextual to your brand.
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Crowd-sourceSense of shared ownership.
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Shareable ContentHumour, entertainment, rich in visuals.
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Brand Broadcast Low levels of involvement with the community
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Update FrequencyThe number of updates per week affects the F/P ratio.
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Thank you!w: indianeye.org e: [email protected]: @nairarun