![Page 1: Measuring Content Marketing: The Smart & Simple Way](https://reader036.vdocument.in/reader036/viewer/2022062613/54561033b1af9fcf338b4c8f/html5/thumbnails/1.jpg)
Measuring Content Marketing(the smart and simple way)
![Page 2: Measuring Content Marketing: The Smart & Simple Way](https://reader036.vdocument.in/reader036/viewer/2022062613/54561033b1af9fcf338b4c8f/html5/thumbnails/2.jpg)
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” – John Wanamaker
![Page 3: Measuring Content Marketing: The Smart & Simple Way](https://reader036.vdocument.in/reader036/viewer/2022062613/54561033b1af9fcf338b4c8f/html5/thumbnails/3.jpg)
![Page 4: Measuring Content Marketing: The Smart & Simple Way](https://reader036.vdocument.in/reader036/viewer/2022062613/54561033b1af9fcf338b4c8f/html5/thumbnails/4.jpg)
If we continue at this rate, a lot of time & money will be wasted on crap content.
![Page 5: Measuring Content Marketing: The Smart & Simple Way](https://reader036.vdocument.in/reader036/viewer/2022062613/54561033b1af9fcf338b4c8f/html5/thumbnails/5.jpg)
Measuring content marketing is not hard, when you know what to measure.
![Page 6: Measuring Content Marketing: The Smart & Simple Way](https://reader036.vdocument.in/reader036/viewer/2022062613/54561033b1af9fcf338b4c8f/html5/thumbnails/6.jpg)
People who want to get better know three things
1. What they did today that worked2. What they did today that didn’t work3. What they should change tomorrow
![Page 7: Measuring Content Marketing: The Smart & Simple Way](https://reader036.vdocument.in/reader036/viewer/2022062613/54561033b1af9fcf338b4c8f/html5/thumbnails/7.jpg)
What to measure: what you want
For me:1. Enquiries through the website 2. Links / traffic 3. Email subscribers
Ask yourself – what are the three most important things from content?
![Page 8: Measuring Content Marketing: The Smart & Simple Way](https://reader036.vdocument.in/reader036/viewer/2022062613/54561033b1af9fcf338b4c8f/html5/thumbnails/8.jpg)
![Page 9: Measuring Content Marketing: The Smart & Simple Way](https://reader036.vdocument.in/reader036/viewer/2022062613/54561033b1af9fcf338b4c8f/html5/thumbnails/9.jpg)
Don’t measure anything ‘because you can’. Measure what makes a difference.
![Page 10: Measuring Content Marketing: The Smart & Simple Way](https://reader036.vdocument.in/reader036/viewer/2022062613/54561033b1af9fcf338b4c8f/html5/thumbnails/10.jpg)
How do we measure this?
![Page 11: Measuring Content Marketing: The Smart & Simple Way](https://reader036.vdocument.in/reader036/viewer/2022062613/54561033b1af9fcf338b4c8f/html5/thumbnails/11.jpg)
![Page 12: Measuring Content Marketing: The Smart & Simple Way](https://reader036.vdocument.in/reader036/viewer/2022062613/54561033b1af9fcf338b4c8f/html5/thumbnails/12.jpg)
(will provide you with 95% of the answers you need, if you ask the right questions)
![Page 13: Measuring Content Marketing: The Smart & Simple Way](https://reader036.vdocument.in/reader036/viewer/2022062613/54561033b1af9fcf338b4c8f/html5/thumbnails/13.jpg)
Tracking downloads, email signups & enquiries from content with GA goals & event tracking
![Page 14: Measuring Content Marketing: The Smart & Simple Way](https://reader036.vdocument.in/reader036/viewer/2022062613/54561033b1af9fcf338b4c8f/html5/thumbnails/14.jpg)
Tracking downloads, email signups & enquiries from content with GA goals & event tracking
![Page 15: Measuring Content Marketing: The Smart & Simple Way](https://reader036.vdocument.in/reader036/viewer/2022062613/54561033b1af9fcf338b4c8f/html5/thumbnails/15.jpg)
Tracking content link generation
![Page 16: Measuring Content Marketing: The Smart & Simple Way](https://reader036.vdocument.in/reader036/viewer/2022062613/54561033b1af9fcf338b4c8f/html5/thumbnails/16.jpg)
Tracking social performance
![Page 17: Measuring Content Marketing: The Smart & Simple Way](https://reader036.vdocument.in/reader036/viewer/2022062613/54561033b1af9fcf338b4c8f/html5/thumbnails/17.jpg)
Using these tools, I know…
• What worked• What didn’t work
• What content was profitable / unprofitable• What I should focus on tomorrow
![Page 18: Measuring Content Marketing: The Smart & Simple Way](https://reader036.vdocument.in/reader036/viewer/2022062613/54561033b1af9fcf338b4c8f/html5/thumbnails/18.jpg)
Start with questions, create goals from those questions,then seek tools / data that provide the answers.
Do not underestimate simple solutions.
![Page 19: Measuring Content Marketing: The Smart & Simple Way](https://reader036.vdocument.in/reader036/viewer/2022062613/54561033b1af9fcf338b4c8f/html5/thumbnails/19.jpg)
Thank You