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Media and civil society: key actors in democratic elections
Nel van DijkInstituut voor Publiek en Politiek
Forum for the future of democracy
Council of Europe
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StemWijzer NL
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VoteMatch Homepage
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Thesis
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VoteMatch Extra Weighing
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Recommendation
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Comparison user - party
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VoteMatch scores on theses
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History of StemWijzer
• 1989 first edition on paper in an illustrated magazine
• 1994 first digital edition on diskette; Sales in bookshops
• 1998: first internet edition; • Now used in all elections in the Netherlands and
in some other countries, like Germany, Bulgaria.
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Internet results
• StemWijzer: – Parliamentary elections 2002: 2.0 million users– Parliamentary elections 2006: 4.8 million users– European elections 2009: 1.2 million users
• Wahl-O-Mat:– Bundestag elections 2002: 3.6 million users– Bundestag elections 2005: 5.1 million users – Bundestag elections 2009: 6.7 million users
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Media coverage StemWijzer
• Thousands of e-mails• Hundreds of articles in newspapers,
magazines, online-portals• Cooperation with media: Format in tv
program, talk show guests do the test, role in party leaders debate
• Growing role in election campaigns
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The Hague: Start of the election campaign October 2006, Politicians of all contesting parties test the StemWijzer and get their own recommendation what to vote.
Launch StemWijzer 2006
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Users of Voting Tests: Age
30,8
40,4
28,8
0 25 50
18-24
25-39
40 and older
n = 25.565
Age
Division in %
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Users of Voting Tests: Gender
female48,1%
male51,9%
n = 25.565
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Political interest, knowledge
89,8
67,0
67,4
89,9
41,5
89,8
55,1
72,5
78,4
0 50 100
Will vote
Know less about EU
Interested in politics D
NL
totally
n = 25.565 Division in %
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Effects and benefits
44,7
69,6
63,2
76,0
56,7
61,4
90,4
50,2
65,8
82,6
59,3
54,7
0 50 100
Getting to knowdifferences between
parties
Attended to Europeanthemes
Helped in decidingwhat to vote
Test makes funD
NL
totall
n = 25.565
Division in %
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Effects and benefits
17,0
14,2
46,8
22,0
15,4
10,4
25,8
16,3
12,4
23,8
47,6
48,4
0 50 100
Politically undecided
Results contrary to myposition
Results rather similarto my position
Results fits perfect tomy position
D
NL
totall
n = 25.565
Statement
Division in %
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Influence on Voting
17,0
16,2
13,3
41,1
37,5
43,1
15,4
11,8
52,2
76,9
41,5
16,3
14,2
46,2
12,7
42,3
55,7
12,1
0 50 100
Undecided position
Will probably change my decision
Did not intend to go. Voting test motivated togo voting
Voting test motivated for more information
Will discuss result with friends, family,colleagues
Result has no influence on my decision
D
NL
totall
n = 25.565
Statement
Division in %
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Procedure
• Independent, non-partial editing team• Analysing party programs• Selection of statements (long list ca. 45);
balance of all election themes and of all party themes
• Parties authorise their points of view • Answers parties and statistical test: final
selection (25 - 30 Thesis)• Program tested by panel• Concept fits to any parliamentary election
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Institute for political participation
Nel van Dijk, directorInstituut voor Publiek en Politiek
Prinsengracht 915
1017 KD Amsterdam
The Netherlands
+ 31 20 5217600