Download - Media contacts
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MATILDAMultinATIonal moduLe on Damage Assessment and
countermeasures
Second BSA TrainingDubrovnik, 4th-6th April 2016
This project is funded byThe European Union Dubrovnik, April 2016
Media Contacts
Milena STEFANOVICNational Protection and Rescue Directorate
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MATILDAMultinATIonal moduLe on Damage Assessment and
countermeasures
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MATILDAMultinATIonal moduLe on Damage Assessment and
countermeasures
Second BSA TrainingDubrovnik, 4th-6th April 2016
‘’Prior proper planning prevents poor performance’’
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MATILDAMultinATIonal moduLe on Damage Assessment and
countermeasures
Second BSA TrainingDubrovnik, 4th-6th April 2016
Main Focus1. Establishing and maintaining contacts2. Activities before, during and after crisis3. Lessons learned
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MATILDAMultinATIonal moduLe on Damage Assessment and
countermeasures
Second BSA TrainingDubrovnik, 4th-6th April 2016
1. Establishing and maintaining contacts
• Identify the most important stakeholders
• Know the media, the industry and the people
• Goal: establish yourself as a reliable, valuable media resource
• Be proactive and always available
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MATILDAMultinATIonal moduLe on Damage Assessment and
countermeasures
Second BSA TrainingDubrovnik, 4th-6th April 2016
• Keep in mind: the media is your channel to the public
• Your information always has to be accurate and formed to suit the need of the press and the public
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MATILDAMultinATIonal moduLe on Damage Assessment and
countermeasures
Second BSA TrainingDubrovnik, 4th-6th April 2016
2. Activities before, during and after crisis
• 3 phases of media activity• before the crisis – prepare and exercise• during the crisis – use all your
capabilities• after the crisis – analyze your work
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MATILDAMultinATIonal moduLe on Damage Assessment and
countermeasures
Second BSA TrainingDubrovnik, 4th-6th April 2016
Before the crisis
• Brand yourself• Let the public know about you• Continuously have contacts with the media
representatives (e.g. give them a tour of your institution, invite them to make a story about your work)
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MATILDAMultinATIonal moduLe on Damage Assessment and
countermeasures
Second BSA TrainingDubrovnik, 4th-6th April 2016
• Make a Crisis communication plan and form your team
• Train your staff and exercise
• Refresh your Media database and contacts
• Manage your website and social media accounts
• Regularly post updates
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MATILDAMultinATIonal moduLe on Damage Assessment and
countermeasures
Second BSA TrainingDubrovnik, 4th-6th April 2016
During the crisis
• Crisis is a stressful situation and is characterized by:• high demand for information• lack of time• pressure of the media and the public
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MATILDAMultinATIonal moduLe on Damage Assessment and
countermeasures
Second BSA TrainingDubrovnik, 4th-6th April 2016
• Regularly inform the media • Information has to be fast and accurate• stick to the facts• don’t lie
• Write your key messages• Monitor what is published• React to rumors
• If possible, set up a press center at the scene of the accident or at the nearest safe place
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MATILDAMultinATIonal moduLe on Damage Assessment and
countermeasures
Second BSA TrainingDubrovnik, 4th-6th April 2016
• The role of the Spokesperson • he/she gives your organization a human
form• well trained professional• has the ability to connect with the
audience
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MATILDAMultinATIonal moduLe on Damage Assessment and
countermeasures
Second BSA TrainingDubrovnik, 4th-6th April 2016
• Media communication tools:• Press release• Conference• Website• Hotline• Social media• Mobile Apps• Photographs, video material, infographics
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MATILDAMultinATIonal moduLe on Damage Assessment and
countermeasures
Second BSA TrainingDubrovnik, 4th-6th April 2016
After the crisis
• the work is not over yet• the need for information is still high• use the opportunity to stress the
importance of your work
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MATILDAMultinATIonal moduLe on Damage Assessment and
countermeasures
Second BSA TrainingDubrovnik, 4th-6th April 2016
• Analyze your activity• how many press releases you published• the number of conferences you held• how many interviews you gave• communication directly with the citizens
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MATILDAMultinATIonal moduLe on Damage Assessment and
countermeasures
Second BSA TrainingDubrovnik, 4th-6th April 2016
• Analyze the media activity• how many articels
were published• were they negative
or positive about your organization
• were the reporters unbiased
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MATILDAMultinATIonal moduLe on Damage Assessment and
countermeasures
Second BSA TrainingDubrovnik, 4th-6th April 2016
3. Lessons learned• use your analysis to evaluate your work• recognize your strong and weak points• become aware of your mistakes• strengthen your capacities• improve your strategy• always be ready
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MATILDAMultinATIonal moduLe on Damage Assessment and
countermeasures
Second BSA TrainingDubrovnik, 4th-6th April 2016
THANK YOU