Download - Media imperialism
![Page 1: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/1.jpg)
Media Imperialism Revisited
![Page 2: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/2.jpg)
Self-Intro Video
• Due Jan. 31st ( 5 pm)• A self-introduction, using images, text, and
narratives (using a specific image or set of related images as the backdrop for your view of development)
• No more than TWO minutes (could be shorter)• Submit video on the wiki– Instructions posted (pay attention to file naming)
• Technical assistant – ask early!
![Page 3: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/3.jpg)
Media Imperialism
• Key assumptions?• Why is this thesis so dominant in the media
and development literature over the last few decades?
• Is this popularity justified in terms of its explanatory power and empirical support?
• What accounts for the weaning of the thesis' popularity in recent years?
![Page 4: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/4.jpg)
Context
![Page 5: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/5.jpg)
• Development assistance, technology and skills transfer
• Research, fact finding and dissemination• Norm setting, principles and declarations
![Page 6: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/6.jpg)
The McBride Commission Report (1985)
• Self-reliance and cultural identity• international character of the media, their
structures, world-views and markets• Globalization: concentration of media
ownership, monopolization of markets, and a decline in diversity
• Emergence of the information society
![Page 7: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/7.jpg)
The New World Information Communication Order (NWICO)
• The Four “Ds” – Democratization– Decolonization– Demonopolization – Development
![Page 8: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/8.jpg)
Media ImperialismKey claims:
• Negative impact of western media– Lost of identity - homogenization– One way flow of media– Widen the class structure– Profit making through exploitation• Reduce the diversity of programming and content in
favour of market logic • “greenwashing”
![Page 9: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/9.jpg)
Media Imperlism• Mass media and reception– Agencies – Consent
• Unequal power• “The West and the Rest”• Representation • Essentialism • Culture as consumption• Mechanism of globalization
"Power is the ability not just to tell the story of another person, but to make it the definitive story of that person". Chimamanda Adichie: The danger of a single story
![Page 10: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/10.jpg)
A powerful counter-story of Essentialism
![Page 11: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/11.jpg)
http://www.ted.com/talks/chimamanda_adichie_the_danger_of_a_single_story.html
![Page 13: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/13.jpg)
A look at Francis Nyamnjoh’s work on Africa’s Media
![Page 14: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/14.jpg)
“A powerful critique of Western liberal model of journalism based on individual autonomy and freedom that ignores the complicated patterns of ‘‘belonging’’ in Africa.”
![Page 15: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/15.jpg)
•Liberal democracy and “the autonomous individual”
•“ideology of hierarchies of culture”
•Unequal power relations
•Profit motive over “creative diversity and cultural plurality”
•Conflation of State and “Market Logic”
•Ignore “personhood and agency”
• The West theorizing the Rest
• Western journalism as model
Critique of Western Media
![Page 16: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/16.jpg)
New Media and Citizen Journalism
‘‘Africa’s creativity simply cannot allow for simple dichotomies or distinctions between old and new technologies, since its peoples are daily modernising the indigenous and indigenising the modern with novel outcomes’’ (Nyamnjoh, 2005, p. 4).
![Page 17: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/17.jpg)
Politics of Scholarly Production
New technologies and excluded scholarship
“Ordinary people at the margins of focus of technology, use a combination of possibilities to relate and to exchange in ways that can be quite instructive about theory-building.”
![Page 18: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/18.jpg)
“Journalism should be storytelling, but not in a hurry - that is why the ethnographic method is important.”
![Page 19: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/19.jpg)
But is the Media Imperialism thesis overstated?
![Page 20: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/20.jpg)
Rethinking Media Imperialism
• Is the power of the Western mass media overstated?
• What are the roles of state and local organizations?
• What are the roles of the “audience”?• What about local cultural contexts?
![Page 21: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/21.jpg)
![Page 22: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/22.jpg)
![Page 23: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/23.jpg)
![Page 24: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/24.jpg)
![Page 25: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/25.jpg)
![Page 26: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/26.jpg)
![Page 27: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/27.jpg)
![Page 28: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/28.jpg)
![Page 30: Media imperialism](https://reader035.vdocument.in/reader035/viewer/2022081413/54862c85b4af9fbf568b472b/html5/thumbnails/30.jpg)