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MEDIA-KIT 2015
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MEDIA-КIT2015
Domashnij doctorYou advice needs everybody
Our readership have a chance to get advice from our doctors.
The best health advises are collected in the magazine. Also Domashniydoctor has a handy format. Everybody can take it along.
«Domashniy doctor» is a magazine about health.
Much published information have been sent to the editors by readers.
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MEDIA-КIT2015
publisher's imprint:
Circulation: 400 000
Periodicity: monthly
Retail price: 15 rubles
ALL ABOUT HEALTH
Magazine about health compiled by letters from
readers.
Experts comment letters from readers.
Information about the magazine
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MEDIA-КIT2015
Russia
Readership of one issue –
1 475 700 persons
Readership for half a year–
4 171 700 persons
Source: TNS Russia, NRS. May. 2014 – Oct.2014
Saint Petersburg
Readership of one issue –
90 600 persons
Readership for half a year–
200 400 persons
Moscow
Readership of one issue –
209 900 persons
Readership for half a year–
597 200 persons
Readership:
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MEDIA-КIT2015
Audience StructureDomashny Doctor structure of Russia average issue readership share of readers
60 592 in percent in % in '000 in %
total 100,00 2,4 1475,7 100,00 100
sex
women 55,60 3,4 1131,9 76,70 138
men 44,40 1,3 343,8 23,30 52
age
16 - 24 14,80 0,8 69,4 4,70 32
25 - 34 21,10 1,2 154,9 10,50 50
35 - 44 17,00 2,1 212,5 14,40 85
45 - 54 16,70 3,2 318,8 21,60 129
55 + 30,40 3,9 718,7 48,70 160
education
primary 4,10 2,0 48,7 3,30 80
secondary 57,20 2,8 954,8 64,70 113
higher 38,60 2,0 472,2 32,00 83
income
below average 23,50 3,1 435,3 29,50 126
average 34,40 2,6 547,5 37,10 108
above average 12,70 2,0 153,5 10,40 82
no answer 29,50 1,9 339,4 23,00 78
financial status
wealthy 21,20 1,8 236,1 16,00 75
well-to-do 38,50 2,4 559,3 37,90 98
middle 21,50 3,1 399,9 27,10 126
poor 8,50 3,0 153,5 10,40 122
no answer 10,40 2,0 128,4 8,70 84
social status
white-collars 11,30 2,7 183,0 12,40 110
managers 12,90 2,0 156,4 10,60 82
specialists 15,30 2,2 208,1 14,10 92
workers 21,40 2,5 320,2 21,70 101
students 5,80 1,1 39,8 2,70 47
housewives 6,30 1,8 67,9 4,60 73
others 27,00 3,0 498,8 33,80 125
marital status
married 57,50 2,5 869,2 58,90 102
single 42,30 2,4 605,0 41,00 97
Source: TNS Russia, NRS - Russia (May-October 2014)
affinity index ( target cover% / universe cover%)
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MEDIA-КIT2015
Source: TNS Russia, NRS. May.2014 - Oct. 2014
Cover ‘000
Competitors – health magazines in general
Domashniy doctor has one of the highest audience in health segment magazines.
2322,7
1475,7
1241
1064,9
865,6 843,2
578,8517,7
385,4
270,2176,8
0
500
1000
1500
2000
2500
Zdorovye DomashniyDoktor
1000sekretov
Krasota &Zdorovie
Narodnydoktor
Lechebnye pis’ma
Argumentyi Fakty
'Zdorovie'
Pohudey! Narodnysovet
Lechites snami
Women'sHealth
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MEDIA-КIT2015
78% of audience are women*.
* women 35+ * women 45+
Source: TNS Russia, NRS. May.2014 - Oct. 2014
Competitors – health magazines in general
Cover ‘000 Cover ‘000
18,7
184,9
286,2
300,3
358,7
608,6
612,4
657,2
865,6
960,5
1183,9
0 500 1000 1500
Women'sHealth
Lechites s nami
Pohudey!
Narodny sovet
A i F 'Zdorovie'
Narodnydoktor
Krasota &Zdorovie
Lechebnye pis’ma
1000 sekretov
DomashniyDoktor
Zdorovye
7,7
168,5
211,2
255,7
285,4
442
526,8
590,3
698,3
819,9
992,3
0 200 400 600 800 1000 1200
Women's Health
Lechites s nami
Pohudey!
Narodny sovet
A i F 'Zdorovie'
Krasota & Zdorovie
Narodny doktor
Lechebnye pis’ma
1000 секретов
Domashniy Doktor
Zdorovye
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MEDIA-КIT2015
Region Distribution %
Central region 5,73
Far East 0,79
SNG 11,41
South 16
Moscow 20,72
Moscow region 0,22
Volga region 14,57
North West 0,35
Siberia 6,51
Saint Petersburg 7,28
Chernozemye 10,79
Ural 5,63
Distribution
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MEDIA-КIT2015
Our magazine offers more than just direct advertising. We are always
ready to provide our advertisers with something special:
1) Advertorials 2) Branding3) Editorial environment4) Editorial support 5) Contests
Special opportunities
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MEDIA-КIT2015
Advertorial
Examples of advertorials
Interview
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MEDIA-КIT2015
Branding heading
"herbs"
Branding
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MEDIA-КIT2015
Branding
Branding heading
"herbs"
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MEDIA-КIT2015
Advertising rates
Size of the advertising module Cost (rub.*)
1/1 page 219 000
2nd cover 245 000
3rd cover 225 000
4th cover 265 000
1/2 page 125 000
Special positioning – first half of the magazine + 15%
Special positioning – second half of the magazine +10%
* price shown without VAT
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MEDIA-КIT2015
Contacts
Advertising Director:
Victoria Tropinskaya ( [email protected] )
Telephone: (495) 787-33-66
Advertising Manager:
Natalya Avramenko ( [email protected] )
Natalia Yakunina ( [email protected] )
Telephone: (495) 787-33-66
Fax: (495) 797-98-55
Advertising Printing Coordinator:
Tatyana Anisimova ([email protected])
Telephone: (495) 787-94-12