A primary care perspective
MEDIA KIT 2016-2017
Postgraduate Medicine is a rapid peer-reviewed medical journal published for physicians specializing in Internal Medicine or Family Medicine. Established in 1947 by Charles Mayo, MD, Postgraduate Medicine is a peer-to-peer method of communicating the latest research to aid primary care physicians when making treatment decisions.
Our mission is to provide relevant, practical, and authoritative medical information to help physicians solve clinical problems and improve patient care. With contributions from leading physicians and researchers from around the world, Postgraduate Medicine provides a cutting-edge perspective on the most recent developments across many medical specialties.
In our 70th year we are extending the circulation to allow 50,000 selected practitioners across the US to benefit from Postgraduate Medicine for free.
Postgraduate Medicine contains original research, academic review articles, health outcomes articles, and editorials to assist practicing physicians in decision making by including the latest techniques and treatment options for treating their patients. Each issue contains a themed “Clinical Focus” section and a non-themed “Clinical Features” section. Our upcoming themes are as follows:
CLINICAL FOCUS ISSUE
Allergies, Autoimmune Diseases and Immunizations Issue 6, 2016
Neurological and Psychiatric Disorders Issue 7, 2016
Cardiometabolic Conditions Issue 8, 2016
Pain Management Issue 1, 2017
Cardiovascular Disease Issue 2, 2017
Gastroenterology, Hepatology & Nephrology Issue 3, 2017
Diabetes Issue 4, 2017
Pulmonary & Respiratory Conditions Issue 5, 2017
Clinical Immunology & Infectious Diseases Issue 6, 2017
Neurological & Psychiatric Disorders Issue 7, 2017
Cardiometabolic Conditions Issue 8, 2017
Postgraduate Medicine
SPECIAL EDITIONSPAINWeek Selected abstracts distributed to delegates.
Cardiometabolic Health Congress Supplement of articles distributed at the 11th annual conference in Boston.
PEER REVIEWAll articles are reviewed by at least 2 to 3 experts within the primary field of the article.
PRINT ADVERTISING: RATES & DISCOUNTS
1 6 12 24 48 52 72 96 104 120
B&W Full page $7,770 $7,459 $7,144 $6,932 $6,498 $6,445 $6,401 $6,352 $6,298 $6,262
1/2 page $5,439 $5,221 $5,001 $4,853 $4,549 $4,512 $4,481 $4,446 $4,409 $4,383
1/4 page $3,885 $3,730 $3,572 $3,466 $3,249 $3,223 $3,200 $3,176 $3,149 $3,131
COLOR Full page $10,878 $10,443 $10,001 $9,705 $9,097 $9,023 $8,961 $8,893 $8,818 $8,767
1/2 page $7,615 $7,310 $7,001 $6,794 $6,368 $6,316 $6,273 $6,225 $6,172 $6,137
1/4 page $5,439 $5,221 $5,001 $4,853 $4,549 $4,512 $4,481 $4,446 $4,409 $4,383
PRESCRIBING INFORMATIONAdvertisers with more than two prescribing information pages qualify for a 50% discount to the black and white rate for the 3rd and all additional prescribing information pages.
COVER POSITIONSSold annually to individual advertisers, inside front cover, inside back cover, and outside back cover positions are offered at the start of the calendar year. Renewals are offered to the previous year’s advertiser first. If the advertiser declines the option, it is then offered to the next advertiser on the waiting list. An advertiser can join the waiting list at any point during the year. Invoicing of these pages will take place during the publication month.
SPECIAL ISSUESWork with the editorial team to create a clinical focus of existing articles which will be distributed to the Postgraduate Medicine audience with your branding on the cover positions.
SPECIALIZED ADVERTISINGGatefolds, belly-bands, and other non-standard advertising opportunities are available on request.
LOOSE INSERTS
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2 PAGE $15,540 $15,152 $14,763 $14,375 $13,986 $13,598 $13,209 $12,821
4 PAGE $31,080 $30,303 $29,526 $28,749 $27,972 $27,195 $26,418 $25,641
6 PAGE $46,620 $45,455 $44,289 $43,124 $41,958 $40,793 $39,627 $38,462
8 PAGE $62,160 $60,606 $59,052 $57,498 $55,944 $54,390 $52,836 $51,282
10 PAGE $77,700 $75,758 $73,815 $71,873 $69,930 $67,988 $66,045 $64,103
12 PAGE $93,240 $90,909 $88,578 $86,247 $83,916 $81,585 $79,254 $76,923
REPRINTS / EPRINTS Reprints are a basic necessity for medical meetings, conferences, and exhibit booths. They are a valuable tool for direct mail, press kits, sales force education, sales calls, leave behinds, new product launches, formulary kits, and much more. They are a welcome educational service to physicians, nurses, pharmacists, and other health care providers. Reprints/ePrints help your sales force speak to clinicians with knowledge and relevance. We can also recommend related articles to create a comprehensive review package for your customers. Reprints of articles and custom reprints are available.
Email: [email protected]
TIP-ONS Tip-ons create a lot of attention for your marketing message, product, and/or sample.
Tip-ons are available on the front cover of the journal through a temporary fastening.
Postgraduate Medicine can help to print your message.
Email: [email protected]
DEMOGRAPHIC SELECTION CRITERIA
CIRCULATIONControlled circulation 50,000 AMA members specializing in Family Practice or Internal Medicine, in the United States of America.
Paid for subscriptions Available to those individuals or organizations which do not qualify for the above.
AL630
AL120
AZ934
AR428
CA6007
CO841
CT677
DC148
FL3422
DE139
GA1195
HI223
IA514
ID222
IL2101
IN983
KS558
KY601
LA603
MA1386
MD1036
ME319
MI1693
MN1084
MO902
MS337
MT168
NC1424
ND116
NE305
NH249
NJ1454
NM279
NV393
NY2962
OH2054
OK569
OR763
PA2232
RI206
SC687
SD153
TN944
TX3506
UT318 VA
1477
VT119
WA1145
WI977
WV310
WY87
BOOKING DEADLINE MATERIAL DEADLINE INSERTS DEADLINE MAILED DATE
ISSUE 6, 2016 24th June 1st July 8th July 15th August
ISSUE 7, 2016 25th July 1st August 8th August 15th September
ISSUE 8, 2016 23rd September 30th September 7th October 15th November
ISSUE 1, 2017 24th November 1st December 8th December 13th January
ISSUE 2, 2017 25th January 1st February 8th February 15th March
ISSUE 3, 2017 22nd February 1st March 8th March 14th April
ISSUE 4, 2017 24th March 31st March 7th April 15th May
ISSUE 5, 2017 24th April 1st May 8th May 15th June
ISSUE 6, 2017 24th June 30th June 7th July 15th August
ISSUE 7, 2017 25th July 1st August 8th August 15th September
ISSUE 8, 2017 22nd September 29th September 6th October 15th November
GENERAL INFORMATIONAdvertisements are subject to the approval of the Publisher, and are accepted provided they are in line with the FDA guidance for drug advertising to clinicians. The law requires that advertisements for prescription drugs must be accurate and cannot be misleading.
In consideration of the acceptance and subsequent publication of the advertisement, the agency and the advertiser must, in regard to the contents of the advertisement, indemnify the Publisher in full against all loss, damages, injury, costs and expenses (including legal and other professional fees and expenses) awarded against or incurred or paid by the Publisher as a result of the publication of the contents of the advertisement.
Advertisements that resemble editorial material or the publication’s editorial format will carry the word “advertisement” in at least 10-point type at the top or bottom.
Run-of-book cancellations are accepted in writing up to one week prior to the official date for reserving space without penalty, unless otherwise stated. Penalty is applied in all other situations and is assessed as administrative and production charges incurred by the Publisher.
Schedule
ADVERTISING OFFICE Roger Massey, Business Development Manager – AdvertisingTel: 1-888-238-1639 (toll free)Email: [email protected]
EDITORIAL OFFICEJonathan Patience, Managing EditorEmail: [email protected]