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MEDIA KIT 2016

1215-MX-DT_Alessandra.indd 11 10/22/15 3:28 PM

2016

MAXIM creates a richly visual journey that’s part fantasy, part aspiration and part attainable for the millennial man who believes that everything worth doing is worth overdoing.

2016

MISSION STATEMENT

2016

1. TOTAL AVERAGE PAID, VERIFIED & ANALYZED NONPAID CIRCULATION

2. PRICES

Average for the

Statement Period %

Rate Base

Above (Below)

% Above (Below)

Paid, Verified & Analyzed Nonpaid Circulation: (See Par. 6)

SubscriptionsPaid

Print 1,538,464 76.2Digital Issue 231,932 11.5

Total Paid Subscriptions 1,770,396 87.7Verified

Print 145,326 7.2Total Verified Subscriptions 145,326 7.2

Total Paid & Verified Subscriptions 1,915,722 94.9Single Copy Sales

Print 62,200 3.1Digital Issue 34,709 1.7

Total Single Copy Sales 96,909 4.8Total Paid & Verified Circulation 2,012,631 99.7 2,000,000 12,631 0.6

Total Analyzed Nonpaid Circulation 6,800 0.3 None ClaimedTotal Paid, Verified & Analyzed Nonpaid Circulation 2,019,431 100.0 None Claimed

Suggested Average Price (2) Retail Prices (1) Net Gross (Optional)

Average Single Copy $3.99Subscription $24.97Average Subscription Price Annualized(10 issue frequency) $20.00Average Subscription Price per Copy $2.00(1) For the Statement period(2) Represents subscriptions for the 12 months ended December 31, 2014.

Field Served: MAXIM is a monthly men’s lifestyle magazine for the young, social and active man.Through lifestyle and service editorial, we cover travel, fashion, style, gear, technology and women - allwith vibrant photography and an irreverent and humorous tone.

Definition of List Source Recipients:Method of Circulation for Analyzed Nonpaid Circulation: Nonpaid Bulk copies are delivered byUSPS to designated locations.

Published by Maxim Inc.

Frequency: 10 times/year

MAGAZINEPublisher’s Statement6 months ended June 30, 2015Subject to Audit

04-0632-548 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com

2016

3. PAID, VERIFIED & ANALYZED NONPAID CIRCULATION BY ISSUE OF PRINT AND DIGITAL ISSUE

4. AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS

5. TREND ANALYSIS

Paid Subscriptions Verified Subscriptions Single Copy Sales Analyzed Nonpaid

Issue PrintDigitalIssue

TotalPaid Sub-scriptions Print

TotalVerified

Subscrip-tions

TotalPaid &Verified

Subscrip-tions Print

DigitalIssue

TotalSingle

Copy Sales

TotalPaid &Verified

CirculationPrint

TotalPaid &Verified

CirculationDigitalIssue

TotalPaid

& VerifiedCirculation Print

TotalAnalyzed Nonpaid

TotalPaid,

Verified & AnalyzedNonpaid

Print

TotalPaid,

Verified & AnalyzedNonpaidDigitalIssue

TotalPaid,

Verified &Analyzed Nonpaid

Circulation

Feb. 1,565,488 200,254 1,765,742 145,325 145,325 1,911,067 95,000 36,099 131,099 1,805,813 236,353 2,042,166 1,805,813 236,353 2,042,166Mar. 1,563,855 198,603 1,762,458 145,326 145,326 1,907,784 60,000 33,914 93,914 1,769,181 232,517 2,001,698 10,000 10,000 1,779,181 232,517 2,011,698Apr. 1,538,218 223,594 1,761,812 145,326 145,326 1,907,138 60,000 34,059 94,059 1,743,544 257,653 2,001,197 8,000 8,000 1,751,544 257,653 2,009,197May 1,522,379 265,539 1,787,918 145,326 145,326 1,933,244 35,000 35,002 70,002 1,702,705 300,541 2,003,246 8,000 8,000 1,710,705 300,541 2,011,246June/July 1,502,380 271,674 1,774,054 145,327 145,327 1,919,381 61,000 34,471 95,471 1,708,707 306,145 2,014,852 8,000 8,000 1,716,707 306,145 2,022,852

None

2010 % 2011 % 2012 % 2013 % 2014 %

Subscriptions: Paid 2,149,321 84.7 2,172,020 86.2 2,138,840 84.5 1,788,144 88.7 1,780,457 87.8 Verified 125,127 4.9 125,054 5.0 211,381 8.4 85,775 4.3 144,205 7.1Total Paid & Verified Subscriptions 2,274,448 89.6 2,297,074 91.2 2,350,221 92.9 1,873,919 93.0 1,924,662 94.9Single Copy Sales 264,783 10.4 221,805 8.8 179,850 7.1 137,687 6.8 101,997 5.1Total Paid & Verified Circulation 2,539,231 100.0 2,518,879 100.0 2,530,071 100.0 2,011,606 99.8 2,026,659 100.0Year Over Year Percent of Change 0.5 -0.8 0.4 -20.5 0.7Total Analyzed Nonpaid Circ. N/A N/A N/A 3,400 0.2 1,000 0.0Year Over Year Percent of Change -70.6Total Paid, Verified & Analyzed Nonpaid Circ. 2,539,231 100.0 2,518,879 100.0 2,530,071 100.0 2,015,006 100.0 2,027,659 100.0Year Over Year Percent of Change 0.5 -0.8 0.4 -20.4 0.6Avg. Annualized Subscription Price $16.39 $19.30 $17.03 $18.64 $19.70

Page 2 of 6 • 04-0632-5Alliance for Audited Media

2016

6. SUPPLEMENTAL ANALYSIS OF AVERAGE PAID, VERIFIED & ANALYZED NONPAID CIRCULATIONThe following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation.

6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACEThe following represents the average public place copies made available during the statement period to the following public areas:

6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USEThe following represents the average individual use copies made available during the statement period to the following individuals:

PrintAverage for

Period

DigitalIssue

Average forPeriod Total

% of Circulation

PAID SUBSCRIPTIONSIndividual Subscriptions* 1,373,337 191,971 1,565,308 77.5Combination Subscriptions* 11 11 0.0

Award Point* 9,304 9,304 0.5Partnership:

Deductible* 15,076 15,076 0.8Sponsored Sales 140,736 39,961 180,697 8.9

TOTAL PAID SUBSCRIPTIONS 1,538,464 231,932 1,770,396 87.7

VERIFIED SUBSCRIPTIONSPublic Place (See Par. 6A) 125,000 125,000 6.2Individual Use (See Par. 6B) 20,326 20,326 1.0

TOTAL VERIFIED SUBSCRIPTIONS 145,326 145,326 7.2TOTAL PAID & VERIFIED SUBSCRIPTIONS 1,683,790 231,932 1,915,722 94.9

SINGLE COPY SALES Single Issue Sales 62,200 34,709 96,909 4.8

TOTAL SINGLE COPY SALES 62,200 34,709 96,909 4.8TOTAL PAID & VERIFIED CIRCULATION 1,745,990 266,641 2,012,631 99.7

ANALYZED NONPAIDNonpaid Bulk 6,800 6,800 0.3

TOTAL ANALYZED NONPAID 6,800 6,800 0.3TOTAL PAID, VERIFIED & ANALYZED NONPAID 1,752,790 266,641 2,019,431 100.0

*Included in Average Price calculation.

Verified Subscription:Automotive

OutletsPersonal Care

Salons

Fitness/Recreational

FacilitiesGovernment/Civil Services

Business/Professional

ServicesPublic Place

Other

TotalPublic Place

Copies

Public Place 62,973 37,455 9,658 9,461 2,989 2,464 125,000

Verified Subscription:Individually Requested

Individual UseOther

TotalIndividual Use

Copies

Individual Use 20,326 20,326


2016

7. GEOGRAPHIC DATA for the February 2015 issueTotal paid & verified circulation of this issue was 1.1% greater than the total average paid & verified circulation.Analyzed nonpaid circulation was not served this issue, therefore no analyzed nonpaid figures are shown.

PAID SUBSCRIPTIONSVERIFIED SUBSCRIP-

TIONS SINGLE COPY SALESANALYZED NONPAID

STATE PrintDigitalIssue

TotalPaid

Subscrip-tions Print

TotalVerified

Subscrip-tions

TotalPaid &

Verified Subscrip-

tions PrintDigitalIssue

TotalSingle CopySales

TotalPaid &

Verified Circulation

Print

TotalPaid &

Verified Circulation

DigitalIssue

TotalPaid &

Verified Circulation Print

TotalPaid,

Verified & Analyzed Nonpaid

Print

TotalPaid,

Verified & Analyzed NonpaidDigitalIssue

TotalPaid,

Verified & Analyzed Nonpaid

Circulation

Alabama 25,236 3,228 28,464 2,488 2,488 30,952 791 582 1,373 28,515 3,810 32,325 28,515 3,810 32,325Arizona 28,357 3,627 31,984 2,187 2,187 34,171 1,914 654 2,568 32,458 4,281 36,739 32,458 4,281 36,739Arkansas 13,992 1,790 15,782 1,504 1,504 17,286 373 323 696 15,869 2,113 17,982 15,869 2,113 17,982California 162,455 20,709 183,164 15,010 15,010 198,174 7,654 3,748 11,402 185,119 24,457 209,576 185,119 24,457 209,576Colorado 25,186 3,221 28,407 2,164 2,164 30,571 1,781 581 2,362 29,131 3,802 32,933 29,131 3,802 32,933Connecticut 19,563 2,501 22,064 2,041 2,041 24,105 858 451 1,309 22,462 2,952 25,414 22,462 2,952 25,414Delaware 5,604 716 6,320 496 496 6,816 498 129 627 6,598 845 7,443 6,598 845 7,443District of Columbia 3,135 401 3,536 203 203 3,739 191 72 263 3,529 473 4,002 3,529 473 4,002Florida 99,761 12,761 112,522 7,849 7,849 120,371 4,881 2,300 7,181 112,491 15,061 127,552 112,491 15,061 127,552Georgia 44,940 5,749 50,689 4,392 4,392 55,081 2,322 1,036 3,358 51,654 6,785 58,439 51,654 6,785 58,439Idaho 6,838 874 7,712 694 694 8,406 307 158 465 7,839 1,032 8,871 7,839 1,032 8,871Illinois 66,249 8,475 74,724 5,758 5,758 80,482 3,200 1,528 4,728 75,207 10,003 85,210 75,207 10,003 85,210Indiana 35,177 4,500 39,677 3,213 3,213 42,890 1,227 811 2,038 39,617 5,311 44,928 39,617 5,311 44,928Iowa 16,398 2,097 18,495 1,832 1,832 20,327 600 378 978 18,830 2,475 21,305 18,830 2,475 21,305Kansas 12,107 1,548 13,655 1,497 1,497 15,152 562 279 841 14,166 1,827 15,993 14,166 1,827 15,993Kentucky 21,652 2,770 24,422 2,074 2,074 26,496 873 499 1,372 24,599 3,269 27,868 24,599 3,269 27,868Louisiana 20,430 3,113 23,543 2,218 2,218 25,761 911 471 1,382 23,559 3,584 27,143 23,559 3,584 27,143Maine 6,425 821 7,246 909 909 8,155 443 148 591 7,777 969 8,746 7,777 969 8,746Maryland 32,135 4,110 36,245 2,671 2,671 38,916 1,729 741 2,470 36,535 4,851 41,386 36,535 4,851 41,386Massachusetts 31,962 4,088 36,050 3,191 3,191 39,241 2,166 737 2,903 37,319 4,825 42,144 37,319 4,825 42,144Michigan 64,156 8,206 72,362 4,719 4,719 77,081 2,051 1,479 3,530 70,926 9,685 80,611 70,926 9,685 80,611Minnesota 29,916 3,826 33,742 2,894 2,894 36,636 1,439 690 2,129 34,249 4,516 38,765 34,249 4,516 38,765Mississippi 13,462 1,722 15,184 1,373 1,373 16,557 397 310 707 15,232 2,032 17,264 15,232 2,032 17,264Missouri 31,588 4,040 35,628 2,975 2,975 38,603 1,283 728 2,011 35,846 4,768 40,614 35,846 4,768 40,614Montana 5,819 744 6,563 706 706 7,269 543 134 677 7,068 878 7,946 7,068 878 7,946Nebraska 10,400 1,330 11,730 1,086 1,086 12,816 244 240 484 11,730 1,570 13,300 11,730 1,570 13,300Nevada 15,526 1,986 17,512 917 917 18,429 1,152 358 1,510 17,595 2,344 19,939 17,595 2,344 19,939New Hampshire 6,562 839 7,401 818 818 8,219 71 151 222 7,451 990 8,441 7,451 990 8,441New Jersey 41,867 5,355 47,222 4,330 4,330 51,552 2,314 965 3,279 48,511 6,320 54,831 48,511 6,320 54,831New Mexico 10,267 1,313 11,580 1,031 1,031 12,611 592 237 829 11,890 1,550 13,440 11,890 1,550 13,440New York 90,553 11,583 102,136 8,134 8,134 110,270 6,532 2,088 8,620 105,219 13,671 118,890 105,219 13,671 118,890North Carolina 51,460 6,582 58,042 4,989 4,989 63,031 3,632 1,187 4,819 60,081 7,769 67,850 60,081 7,769 67,850North Dakota 5,428 694 6,122 496 496 6,618 336 125 461 6,260 819 7,079 6,260 819 7,079Ohio 78,321 10,019 88,340 6,367 6,367 94,707 2,626 1,806 4,432 87,314 11,825 99,139 87,314 11,825 99,139Oklahoma 18,417 2,355 20,772 1,917 1,917 22,689 826 425 1,251 21,160 2,780 23,940 21,160 2,780 23,940Oregon 15,503 1,983 17,486 1,737 1,737 19,223 875 357 1,232 18,115 2,340 20,455 18,115 2,340 20,455Pennsylvania 73,499 9,402 82,901 7,427 7,427 90,328 4,411 1,695 6,106 85,337 11,097 96,434 85,337 11,097 96,434Rhode Island 5,913 756 6,669 527 527 7,196 260 136 396 6,700 892 7,592 6,700 892 7,592South Carolina 23,349 2,987 26,336 2,294 2,294 28,630 1,415 538 1,953 27,058 3,525 30,583 27,058 3,525 30,583South Dakota 5,020 642 5,662 492 492 6,154 191 116 307 5,703 758 6,461 5,703 758 6,461Tennessee 30,067 3,846 33,913 2,948 2,948 36,861 1,435 693 2,128 34,450 4,539 38,989 34,450 4,539 38,989Texas 110,676 14,157 124,833 11,852 11,852 136,685 5,623 2,552 8,175 128,151 16,709 144,860 128,151 16,709 144,860Utah 12,860 1,644 14,504 1,104 1,104 15,608 587 297 884 14,551 1,941 16,492 14,551 1,941 16,492Vermont 3,200 409 3,609 486 486 4,095 160 74 234 3,846 483 4,329 3,846 483 4,329Virginia 44,452 5,686 50,138 3,506 3,506 53,644 2,600 1,025 3,625 50,558 6,711 57,269 50,558 6,711 57,269Washington 26,953 3,447 30,400 2,585 2,585 32,985 1,734 622 2,356 31,272 4,069 35,341 31,272 4,069 35,341West Virginia 9,354 1,197 10,551 1,099 1,099 11,650 456 216 672 10,909 1,413 12,322 10,909 1,413 12,322Wisconsin 30,983 3,963 34,946 3,499 3,499 38,445 1,281 714 1,995 35,763 4,677 40,440 35,763 4,677 40,440Wyoming 3,781 483 4,264 386 386 4,650 205 87 292 4,372 570 4,942 4,372 570 4,942TOTAL 48 CONTER-MI-

NOUS STATES 1,546,954 198,295 1,745,249 145,085 145,085 1,890,334 78,552 35,671 114,223 1,770,591 233,966 2,004,557 1,770,591 233,966 2,004,557

Alaska 3,946 504 4,450 51 51 4,501 386 91 477 4,383 595 4,978 4,383 595 4,978Hawaii 6,027 771 6,798 78 78 6,876 223 139 362 6,328 910 7,238 6,328 910 7,238TOTAL ALASKA

& HAWAII 9,973 1,275 11,248 129 129 11,377 609 230 839 10,711 1,505 12,216 10,711 1,505 12,216U.S. Unclassified

TOTAL UNITED STATES 1,556,927 199,570 1,756,497 145,214 145,214 1,901,711 79,161 35,901 115,062 1,781,302 235,471 2,016,773 1,781,302 235,471 2,016,773Poss. & Other Areas 1,793 230 2,023 23 23 2,046 137 41 178 1,953 271 2,224 1,953 271 2,224U.S. & POSS., etc. 1,558,720 199,800 1,758,520 145,237 145,237 1,903,757 79,298 35,942 115,240 1,783,255 235,742 2,018,997 1,783,255 235,742 2,018,997Canada 5,686 294 5,980 74 74 6,054 12,725 132 12,857 18,485 426 18,911 18,485 426 18,911International 87 13 100 1 1 101 1,177 2 1,179 1,265 15 1,280 1,265 15 1,280Other UnclassifiedMilitary or Civilian

Personnel Overseas 995 147 1,142 13 13 1,155 1,800 23 1,823 2,808 170 2,978 2,808 170 2,978

GRAND TOTAL 1,565,488 200,254 1,765,742 145,325 145,325 1,911,067 95,000 36,099 131,099 1,805,813 236,353 2,042,166 1,805,813 236,353 2,042,166


2016

8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONSTotal gross subscriptions (new and renewal) sold in the six month period ended June 30, 2015

9. EXPLANATORY

A. DURATION %(a) One to six months (1 to 5 issues) ............................. 15,654 2.0(b) Seven to eleven months (6 to 9 issues) .................... 126 0.0(c) Twelve months (10 issues) ........................................ 629,652 79.9(d) Thirteen to twenty-four months.................................. 116,586 14.8(e) Twenty-five months and more ................................... 26,196 3.3

Total Subscriptions Sold in Period ............................. 788,214 100.0

B. USE OF PREMIUMS(a) Ordered without premium.......................................... 788,056 100.0(b) Ordered with material reprinted from branded

editorial material.................................................... None(c) Ordered with other premiums, See Par. 9 ................. 158 0.0

Total Subscriptions Sold in Period ............................. 788,214 100.0

C.CHANNELS %(a) Ordered by subscriber action via direct mail, direct

mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers............. 788,155 100.0

(b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling................. 59 0.0

(c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations........................................................ None

(d) Subscriptions as part of membership in an organiza-tion ....................................................................... None

Total Subscriptions Sold in Period ............................ 788,214 100.0

(a) Suggested Retail Prices: Subscriptions: U.S., 2 yrs. $49.94. Canada, 1 yr. $34.97.International, 1 yr. $54.97.

(c) Post expiration copies: Average number of copies served on subscriptions notmore than three months after expiration was 186,857 or 10.6% of average paid sub-scription circulation.

(d) DESCRIPTION OF DIGITAL - Digital Issues are published in several popular for-mats which are identical to the print product in format and advertising content. TheseDigital Issues are available at www.zinio.com, www.barnesandnoble.com/NOOK andwww.amazon.com. In addition, an enhanced digital issue is published in an interactiveformat for electronic tablet devices. It contains all of the editorial material in the printedition, plus additional editorial features. It is available at www.apple.com/itunes.

(e) Award Point Subscription Sales: The average of 9,304 copies per issue, shown inPar. 6 and included in Par. 1, represents copies served to subscribers in exchange forthe redemption of Airline Frequent Flyer Miles or for the redemption of other awardpoints. These subscriptions were sold at 10 issues for $10.00 to $12.00 in exchangefor the redemption of 400 to 1,000 points at the rate of 1¢ to 3¢ per point.

(f) Partnership Subscription Sales (Deductible): The average of 15,076 copies per is-sue, shown in Par. 6 and included in Par. 1, represents copies sold in a partnershiprelationship wherein this publication was bundled with the purchase of a product orservice. Purchasers were advised that between $8.00 and $18.00 of the sales pricewas allocated to this publication for a one year subscription. The purchaser was ableto deduct the amount of the magazine subscriptions. The deduction was processed asa rebate.

(b) Average nonanalyzed nonpaid circulation for the 6 month period: 23,535copies per issue.

(g) Sponsored Subscription Sales: The average of 180,697 copies per issue (140,736Print copies; 39,961 Digital Issue copies), shown in Par. 6 and included in Par. 1, rep-resents copies purchased by various business concerns in quantities of 11 or more.The copies were individually addressed and mailed by the publisher to designated re-cipients.

(h) Nonpaid Bulk, averaging 6,800 copies per issue, shown in Par. 6 and included inPar. 1, represents copies available for pickup at designated locations.

(i) Use of Premiums: “Maxim’s Best Bar Jokes,” with no advertised or stated value, wasoffered with some subscriptions sold at suggested retail prices.

(j) An average of 20,323 copies are included in Verified Individually Requested thatwere served to subscribers that ordered the magazine for which payment was not re-ceived.

(k) Pursuant to a review by the AAM Board of Directors, copies distributed through theNext Issue Media Unlimited program are reported as paid single copy sales based onconsumer payment for the program and consumer's request for this specific magazine.Included in Digital Issue single copy sales is an average of 33,050 copies per issuefrom this program.


2016

10. VARIANCELatest released Audit Report for 12 months ended June 30, 2014; Variation from Publisher’s Statements

Audit PeriodEnded

Rate Base(Paid &Verified)

Audit Report(Paid &Verified)

Publisher’sStatements

(Paid &Verified)

Difference(Paid &Verified)

Percentageof Difference

(Paid &Verified)

Rate Base(AnalyzedNonpaid)

Audit Report(AnalyzedNonpaid)

Publisher’sStatements(AnalyzedNonpaid)

Difference(AnalyzedNonpaid)

Percentageof Difference

(AnalyzedNonpaid)

06-30-14 None Claimed 2,022,697 2,022,697 None Claimed 3,400 3,40006-30-13 2,000,000 2,268,464 2,272,950 18,464 0.806-30-12 2,500,000 2,509,581 2,513,074 -3,493 -0.106-30-11 2,500,000 2,509,221 2,529,504 -20,283 -0.806-30-10 2,500,000 2,522,754 2,531,813 -9,059 -0.4

Audit PeriodEnded

Rate Base(Combined)

Audit Report(Combined)

Publisher’sStatements(Combined)

Difference(Combined)

Percentageof Difference(Combined)

06-30-14 2,000,000 2,026,097 2,026,097

We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance with Alliance forAudited Media’s Bylaws and Rules.

Parent Company: Maxim Inc.MAXIM, published by Maxim Inc. • 415 Madison Avenue • New York, NY 10017

KEVIN MARTINEZ CHARLES MASTPublisher Head of Circulation P: 212.372.8651 • URL: www.maxim.com Established: 1997 AAM Member since: 1998


Copyright © 2015 All rights reserved.

SOURCE: 2015 GfK MRI Doublebase (Print and Digital). *Blended HHI derived from projection based on circulation analysis by DJG Marketing.

MAXIM

Total Audience 7,025,000

Median Age 34.9

Median HHI $90,000*

Men 80%

Women 20%

Married 40%

Single 60%

Any College+ 64%

Employed 75%

Professional/Managerial 20%

Own Home 55%

T O T A L A U D I E N C E

2016

DEMOGRAPHICS

2016

CAREER CLIMBERSIndex: 268Rank #1

STYLE-SAVVYIndex: 289Rank #1

CULTURATIIndex: 303Rank #1

EARLY ADOPTERIndex: 266Rank #2

WORLDLY EXPLORERSIndex: 264Rank #1

SOURCE: 2015 GfK MRI Doublebase, Millennial Men (MAXIM vs. 10-book competitive set)

PSYCHOGRAPHICS

SOURCES: 18+ comScore September 2015* and GA September 2015 2016

MAXIM.com speaks to those millennial men who boldly and unapologetically choose to be manly, providing the content they want to pursue their ambitions and passions.

“The MAXIM guy is quietly ambitious. He likes cars, beautiful women, entertainment, sports. He’s not style obsessive, but he’s style curious. Can a grooming tip or a new look really help him raise his game? He’s listening.”

– Aaron Gell, Executive Director, Digital

ON FIRE!• Uniques up 201% (November 2015 YOY)• Consistent monthly growth• Not just Women—growth across all channels

(e.g., MAXIM Man +57%, Entertainment +11%)• Mobile users up 113%

THE BEST OF MILLENNIAL MEN • 53% of our audience• Growing in A25-44

SOCIAL DRIVES GROWTH • 60% of site traffic• Facebook: engagement rate +50%, reach +50% • Instagram and Twitter followers have both

increased by 200K in the past year

6.2 MM+MONTHLY UNIQUES

81%MOBILE TRAFFIC

$95,522INCOME

AGE

43.3MEDIAN

MAXIM’S SOCIAL FOOTPRINT

FANS 2.6MM

FOLLOWERS 406K

FOLLOWERS 437K

MAXIM.COM IS ON FIRE

2016SOURCES: Print - AAM, Jun 2015 Statement. GFK MRI Doublebase ‘15. Digital—GA and comScore November 2015. *Proprietary projection based on circulation analysis from DJG Marketing.

PRINT

Total Audience 5,973,000

Readers Per Copy 3.83

Ratebase (Effective 1/16) 900,000

Subscription/Single Copy 91% / 9%

Verified 7%

Total Digital Replica 266,641

Median HHI $85,000*

Median Age 35

DIGITAL

Unique Visitors 6 MM+

Median HHI $95,522

Median Age 43.3

Traffic from Mobile 81%

BY THE NUMBERS

2016

Complex3.5%

Men’s Health1.9%

Thrillist2.8%

GQ3.2%

Esquire8.2%

Vice12.5%

MAXIM.COM

ESPN30.7%

DUPLICATION

SOURCE: comScore November 2015

AN UNTAPPED AUDIENCE

2016As of 11.23.15. Editorial calendar subject to change

JANUARY The Year Ahead - PredictionsResolutions - Personal Tracking / Quantified SelfFitnessWhat the Hell to Eat

FEBRUARYSuper BowlValentines’s Day Gift GuideDating GuideAwards ShowsWinter SpiritsFashion

MARCH NCAAOscarsSpring BreakSpring TravelSpring Cocktails

APRIL Personal FinanceTaxesEasterNBAMAXIM Hot 100 VotingMajor League Baseball Opening Day

MAY Mother’s DayMemorial Day - Honor and SacrificePushing Your Limits - Fitness SpecialHit the BeachSummer Music FestivalsKentucky Derby100th Anniversary Indy 500

JUNE Adventure TravelSummer CocktailsLove and SexFather’s DayNBA FinalsNHL Finals

JULYSummer Cook-OutsFourth of JulyRoad TripsMiami Swim Week

AUGUST Back to SchoolCrib Guide - Interior DesignTennis - U.S. OpenSummer Olympics

SEPTEMBER Back to SchoolFall Fashion - Dress for SuccessNFLFall Entertainment

OCTOBER HalloweenNightlifeElectionCareer SpecialMLB World Series

NOVEMBER ThanksgivingGift GuideGaming and TechnologyThe Year EndMovember

DECEMBER TravelNew Year’sWinter Sports

DIGITAL EDITORIAL CALENDAR

2016

RATEBASE: 900,000

FOUR COLOR RATES

OPEN 3X 6X 9X 12X

Full $103,027 $99,941 $96,849 $93,757 $90,664

One-half $61,819 $59,962 $58,109 $56,256 $54,401

One-third $41,211 $39,977 $38,739 $37,504 $36,266

BLACK AND WHITE RATES

OPEN 3X 6X 9X 12X

Full $92,730 $89,946 $87,156 $84,379 $81,595

One-half $55,634 $53,968 $52,295 $50,629 $48,957

One-third $37,090 $35,980 $34,864 $33,752 $32,638

COVER RATES

OPEN 3X 6X 9X 12X

2nd Cover $123,632 $119,927 $116,217 $112,509 $108,793

3rd Cover $113,331 $109,936 $106,533 $103,135 $99,730

4th Cover $128,785 $124,926 $121,060 $117,197 $113,331

Rates are gross and commissionable. Payment due net 30 days from invoice date. First time advertisers, without a recognized agency, are to pay in advance or qualify for credit approval. 1.5% monthly finance charge on overdue amounts.

*Rate base is guaranteed on a six month average.

2016 RATE CARD

FOR PARTNERSHIP OPPORTUNITIES

Contact your MAXIM sales representative

or call 212.302.2626

2016All dates subject to change. As of 12/4/15.

ISSUE ON SALE SCENT STRIP CLOSE

COVER SPACECLOSE

COVERMATERIALS DUE

AD SPACE CLOSE

MATERIALSDUE

FEBRUARY 1/26 8/3 11/9 12/7 12/8 12/10

MARCH 3/1 9/1 12/14 1/8 1/12 1/14

APRIL 4/5 10/1 1/18 2/12 2/16 2/18

MAY 5/3 11/2 2/17 3/11 3/15 3/17

JUNE/JULY 6/14 12/1 3/28 4/22 4/26 4/28

AUGUST 7/19 2/1 5/2 5/27 5/31 6/2

SEPTEMBER 8/23 3/1 6/7 7/1 7/5 7/7

OCTOBER 9/27 4/1 7/11 8/5 8/9 8/11

NOVEMBER 10/25 5/2 8/8 9/2 9/6 9/8

DECEMBER/ JANUARY 11/29 6/1 9/13 10/7 10/11 10/13

PRODUCTION SCHEDULE

FOR PARTNERSHIP OPPORTUNITIES

Contact your MAXIM sales representative

or call 212.302.2626

2016

PRINT EDITION

MAGAZINE TRIM SIZE 9" x 10.875" – Keep live matter 0.25˝ from final trim.

–0.125˝ bleed over trim on all sides.

BINDING METHOD Perfect Bound

PRINTING PROCESS Web Offset

SIZE TRIM BLEED NON-BLEED

Spread 18 x 10.875 18.25 x 11.125 17.5 x 10.375

Full Page (includes covers) 9 x 10.875 9.25 x 11.125 8.5 x 10.375

½ Page Vertical 4.25 x 10.875 4.5 x 11.125 4 x 10.375

½ Page Spread 18 x 5.1875 18.25 x 5.4375 17.5 x 4.9375

½ Page Horizontal 9 x 5.1875 9.25 x 5.4375 8.5 x 4.9375

⅓ Page Vertical 2.75 x 10.875 3 x 11.125 2.5 x 10.375

⅓ Page Spread 18 x 3.375 18.25 x 3.625 17.5 x 3.125

¼ Page Square 4.25 x 5.1875 4.5 x 5.4375 4 x 4.1875

PRODUCTION

QUESTIONS Gustavo Gonzalez Director of Production & Manufacturing [email protected] 212.372.8648

Continued >>

AD SIZES

2016

DIGITAL EDITIONSDIGITAL SPECIFICATIONS

iPad Retina iPhone 4 iPhone 5 iPhone 6 pixel dimensions pixel dimensions pixel dimensions pixel dimensions 1350 x 1632 640 x 960 640 x 1136 750 x 1334

COST FOR SUPPLIED DISTRIBUTION ENHANCED ADS $5,000 PLATFORMS Zinio, iTunes, Nook, Kindle, Google Play

Straight from Print (SFP) adsNon-interactive ads are resized for the tablet devices directly from the supplied print ads (PDF X1a). They are automatically centered and proportionately scaled to best fit the device in portrait orientation.

Designed for Tablet (DFT) adsNon-interactive ads designed to fit the iOS and Android devices in portrait-orientation.

Enhanced for Tablet (EFT) adsInteractive ads that are designed to fit the iOS and Android devices in portrait-orientation. Multiple URL’s may be activated.

Digital-Only adsDigital-Only ads are ads that run on the tablet but do not appear in the print version of the issue. Digital-Only ads may be static (no functionality) or enhanced.All national full-page-and greater ads that have not opted-out by Order Close Date will be included on the iOS and Android editions as a Straight from Print (SFP) ad unless the advertiser’s intention to run Designed for Tablet (DFT) ad or Enhanced for Tablet (EFT) ad is communicated to MAXIM Inc. prior to ad close date. You may not opt out of one device and run on another. If you opt out, you are opting out of all devices. (iOS and Android)All ads run portrait only.Ads converted to DFT must be consistent with print and have the same brand, product messaging, and image content in the creative.A spread ad can be re-designed to a single cell. If spreads are not re-designed for a single cell, user will see LHP first and swipe to reveal RHP.

Coupon/Copy Split/Fractional AdsStraight for Print (SFP) coupon ads must be re-supplied with coupon removed. It should be supplied as a Designed for Tablet (DFT) ad. The new file must be uploaded to the AdShuttle portal - www.AdShuttle.com. Copy split ads are not available. One ad should be chosen to run in all markets/editions. Fractional ads cannot be accommodated. Please submit a full page version of your ad if you would like to be included in the Tablet editions.

Scent Strips/Supplied InsertsScent strips and supplied insert units are entitled to participate in the PDF replica edition as well as all digital editions. It is recommended to submit a 300 DPI PDF-x/1a of the finalized creative via AdShuttle to ensure the highest quality possible on various platforms and devices. If a PDF is not received by the specified due date, MAXIM Inc. will scan directly from the printed materials to appear in our PDF edition.

Makeup/PositioningFinal ad placement is subject to editorial approval. No competitive separation guarantees. Editorial sensitivities will not need considerations since there are no ad/edit adjacencies.

File/Creative SubmissionResize creative and upload one or two JPG, PDF or PNG files at 300 DPI, RGB. See full specs for devices above.

FOR PRODUCTION QUESTIONSContact Gustavo Gonzalez,

Director of Production & Manufacturing, at [email protected]

or call 212.372.8648

AD SIZES

2016

AD SHUTTLE INFO Please upload your PDF x-1a (preferred) to www.adshuttle.com First time users must register before uploading materials. Please do not stuff or zip files. Files on disc are not accepted.

SPECIFICATIONS Build page to trim and extend bleed 1/8" beyond page edge. Keep live matter 1/4" from final trim. All elements to be placed at 100% with no rotation or cropping. Pantone colors must be in CMYK mode Color builds should not contain any color less than 5%. Reproduction of tints built from less than 5% is not guaranteed. All images must be 300 dpi; 133 line screen. Maximum ink density: 300%

TYPE REPRODUCTION Type should never be less than 6 point boldface. Fine and/or serif type should be used at a minimum.

Reverse type: When lettering reverses out of CMYK, the type should not be less than .007" (the thickness of a 1/2 point rule) at the thinnest part of a character. The dominant color should be used for the shape of the letter and subordinate colors spread slightly to minimize registration issues.

FONTS Font information should include manufacturer, font name, and version. Do not apply style attributes to font (bold, italic). Instead, use a different version of the font

(e.g. Helvetica Bold).

COLOR CALIBRATION Include 5%, 25%, 50%, 95% and 100% Cyan, Yellow, Magenta, and Black control patches.

PROOFS One (1) proof must accompany each ad. See www.swop.org for more information Accepted types of proofs are: Kodak Approval, Iris, or DuPont Waterproof All proofs must have color bars. SWOP standards, GATF/SWOP approved scales, targets, and control patches.

PRODUCTION QUESTIONS Gustavo Gonzalez Director of Production & Manufacturing [email protected] 212.372.8648

SEND PROOFS TO MAXIM Inc. 415 Madison Avenue New York, NY 10017 Attn: Gustavo Gonzalez

UPLOAD PORTAL www.adshuttle.com First-time users must register before uploading materials

MECHANICALS & DELIVERY

2016

GENERAL Publication Trim: 9" x 10.875" Binding Method: Perfect Jog Direction: Foot Trim Allowance: .125" from face, gutter, head & foot

BIND IN CARDS Minimum Size: 6" x 4" Maximum Size: Publication trim size plus trim allowance Minimum Stock Weight: 75# hi bulk

SCENTSTRIPS Maximum Width: 8.25" x 11.125"(includes 1.5" flap) delivers at 9.75" x 11.125"

SIGNATURES Minimum Pages: 2 Maximum Pages: 32 2 pp 70# text minimum 4 pp 60# text minimum 6 pp and up 50# text minimum

PACKING Inserts must be supplied without curl, tears and skidded with a minimum of cross-stacking.AND SHIPPING Skids and pallets should be made to the following specifications: Pallet Size: 40" x 48" Pallet Height: 45" (including the pallet) Pallet Top (if used): 40" x 48" Maximum Weight per pallet: 1,800 lbs. 1) All materials must be accompanied by a detailed packing list and Bill of Lading (“BOL”). 2) Each skid and/or carton should be clearly marked on all four sides with the following information:

a) Counts per lift/carton b) Total counts per skid c) Total number of pieces (forms) for roll stock and/or fanfold d) Description of piece (key code, unique identifier) e) Title and issue or a Quad/Graphics job number. (please contact MAXIM Production)*

If the Quad/Graphics job number is not available, the BOL must include the title and issue of the product being delivered.

3) All skids must be secured, wrapped and banded with plastic banding, not metal.

Scheduled Delivery Appointments In order to avoid delays, deliveries MUST be scheduled at least 24 hours in advance with

Quad/Graphics’ Inventory Department. As a carrier, you should call to make an appointment at which time you’ll be provided with an appointment number. This appointment number must appear on the BOL. If you do not have an appointment, delivery will not be refused, but will be delayed until the receiving schedule permits an unscheduled delivery.

When calling please specify “Insert Receiving.” 414.566.2100: 7 a.m. - 6 p.m.

SHIPPING ADDRESS Bob Lang Quad Graphics N11896 Hwy 175 Lomira, WI 53048-2718 920.269.5244

PRODUCTION Gustavo Gonzalez, Director of Production & Manufacturing QUESTIONS [email protected] 212.372.8648

INSERT REQUIREMENTS

2016

DISPLAY

UNIT DIMENSIONS EXPANSION INITIAL LOAD SIZE

Billboard 970x250 60 KBLeaderboard 728x90 728x315 40 KBSuper Leaderboard / Pushdown 970x66 / 970x90 970x415 60 KBMedium Rectangle 300x250 600x250 40 KBHalf Page 300x600 600x600 60 KBMobile Banner 320x50 320x480 40 KBSlideshow Hero 600x500 60 KB

• All audio and expanding units must be user initiated.• Polite Load Size is 110 KB• User Initiated Load Size is 2.2 MB• Accepted display formats are .gif/.jpg/.swf/.png/.html

OUT OF PAGE UNITS

UNIT DIMENSIONS MAX FILE SIZE FRAME RATE MAX LENGTH AUDIO

Video Interstitial 640x480 or higher 4MB Min 23.97, 15 Seconds User initiated (4:3 and 16:9 aspect ratio) Max 30

Unit Dimensions Initial Load Size

Desktop Interstitial 640x480 100 KBMobile Interstitial 300x250 100 KBTablet Interstitial 768x1024, 1024x768 100 KB

• Must be 3rd party built and served.• Close button must be visible at all times• Must timeout after 15 seconds

VIDEO

UNIT DIMENSIONS MAX FILE SIZE FRAME RATE MAX LENGTH AUDIO

Video 640x480 or higher 100MB Min 23.97, 15 Seconds Auto. (4:3 and 16:9 aspect ratio) Max 30 Audio: 128kbps / 44khz

• We accept up to VAST 3.0, VPAID, .mov, .mp4 and .flv.• An optional display companion banner may be included. Please follow the guidelines for the Medium Rectangle for this unit.

SKIN

UNIT DIMENSIONS FILE SIZE ACCEPTED FORMATS

Skin 1720x1500 100 KB gif/.jpg/.png

• All skins must be site served, impressions and click trackers are accepted.• Please see the style guide for additional information on dimensions.

NEWSLETTER

• Our newsletters run a static leaderboard creative, please follow the guidelines for that unit.• We do accept third party impression and click tags, but cannot serve flash creative.

Continued >>

DIGITAL AD SIZES

2016

E-BLAST

Each E-Blast submissions must contain the following: – Subject Line: Up to 70 characters – Test List: emails of internal individuals to receive the E-Blast tests. – Seed List: emails of internal individuals to receive the final E-Blast – Geo-Targeting: Any geo-targeting requirements – Restrictions: Any restrictions i.e. 18+ 21+ – Can Spam Suppression Waiver (see next page)

or – Suppression file: .txt, .csv, or Excel file of email addresses that have opted-out of email communications from the advertiser. – Client may supply either a compliant HTML file or a static image. – Clickthrough URL. We do accept third party impression and click tags

HTML File Requirements – E-blast may only contain HTML, text, JPG or GIF images. – Table-based HTML layouts must be centered 650 pixels wide. – Each HTML file shall also contain fully qualified web links with PDF, Word Document or other non-traditional “web page” links

clearly identified. – All file CSS must also be “inline” with no embedded styles sheets, external linked style sheets, CSS for positioning, or

CSS layers. Use of the background image attribute is additionally not permitted. – File Size: 90kb maximum file size including all images and the HTML file

Static Images E-Blasts Requirements – Static images E-Blast ads may be .jpg, .gif, .png, or .psd file types. – Maximum width 650 pixels. Maximum height is flexible. – File size should not exceed 65kb.

Text Version (optional) A separate text version can be provided for users who choose to only accept plain text emails.

ApprovalsMAXIM will route a proof back to you via email for comments/approval.

– For more information, contact your MAXIM sales representative or call 212.302.2626 – Please note that specific deployment dates cannot be promised. The blast will deploy 3-5 days from final approval. – E-Blast deployment date is determined by client.

MAXIM DIGITAL ADVERTISING GUIDELINES

• Clickthroughs must open in a new browser window or tab.• All Flash must be version 10.1 or lower and a backup static ad must be provided for display to users who do not accept Flash.• MAXIM accepts all major third party impressions and click trackers as well as third party creative vendors. Please reach out to

[email protected] to verify your vendor is approved.

Creative Deadlines• All Standard Display creative must be submitted at least three business days prior to the start of the campaign.• All Rich Media must be submitted at least five business days prior to the start of the campaign.• All Custom Units must be submitted at least ten business days prior to the start of the campaign.• E-Blast creative must be submitted at least seven business days prior to the start of the campaign.

All creative should be sent to [email protected] date and campaign goals are not guaranteed for late submissions

Continued >>

E-BLAST REQUIREMENTS

2016

Order # (MAXIM to fill out):

Recent CAN-SPAM Act regulations require (hereby known as “Advertiser”) to provide accurate and current Suppression Files to MAXIM.

A suppression file (“Suppression File”) contains a list of e-mail addresses of prior recipients of e-mails who have opted-out from receiving any future e-mail messages from an e-mail sender.

Before e-mailing, MAXIM will purge individual e-mail addresses from its distribution list by applying Advertiser’s Suppression File. This will occur on a one-time basis; each new e-mail campaign requires Advertiser to provide its then current Suppression File, as MAXIM will not retain this data.

Please supply all suppression files 72 hours in advance of the e-mail list rental delivery date.

If advertiser is unable to provide a suppression file please read the below indemnification form and sign and e-mail it to [email protected]. No E-Blast can go out without either a Suppression File or a signed indemnification form.

INDEMNIFICATION FORM

Advertiser shall, at its own expense, indemnify, release, defend, and hold harmless MAXIM Inc. (“MAXIM”) and its affiliates, subsidiaries, parents, partners, successors, assigns, and each of their respective managers, members, officers, directors, agents, and employees (collectively referred to as the “MAXIM Indemnified Parties”) against any and all claims, causes of action, losses, liability, damages, costs, or expenses (including, but not limited to, attorneys’ fees) brought by any third party and which arise out of, are connected with, or which result from:

a) MAXIM’s distribution of promotional e-mails containing content provided by Advertiser;

and

b) Advertiser’s failure to supply MAXIM with a Suppression File, or any inaccuracies or incompleteness thereof.

Print Name:

Authorized Signature:

Date:

Title:

Company:

ADVERTISER SUPPRESSION E-BLAST FILE WAIVER

2016

S A L E S O F F I C E SPlease contact the Maxim representative below in your area.

NEW YORKJennifer DielWines/Spirits/Non-endemic Account [email protected]

Pauline L’HerbetteFashion Account [email protected]

Berry MorseWatch/Jewelry/Men’s Grooming Account [email protected]

Grace Gomez BreaMarketing & Events [email protected]

Emily MejerDirector of Digital [email protected]

WEST COAST/ BEVERLY HILLSLisa Marie Costa West Coast DirectorO 949.515.2987C 949.244.4760 [email protected]

SOUTHEASTJim Young Southeast Sales Director 770.592.9801 [email protected]

MIDWESTBrian Green Automotive & Midwest Director313.686.7859 [email protected]

CONTACTS

Download - media kit 2016 - Maxim Media Kit

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