![Page 1: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/1.jpg)
MEDIA LITERACYTruth, Bias, Reality, and Propaganda
![Page 2: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/2.jpg)
![Page 3: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/3.jpg)
MEDIA LITERACY TERMSMedium - the means though which information is conveyed, i.e. blogs, tv, magazine.
Target Audience - the demographics of the group a text is specifically written for.
Agenda - the set goals of a particular group, often ideological.
Deconstruct - to take apart a text, analyzing it’s various components for the purpose of understanding the meaning, message, bias, etc.
Bias - to present or hold a partial perspective and a refusal to even consider the possible merits of alternative points of view.
Propaganda - form of communication aimed towards influencing the attitude of the community toward some cause or position by presenting only one side of an argument.
Lead - the most important element to a news story, the introductory first sentence.
Subtext - an underlying message that is implied, never directly stated.
![Page 4: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/4.jpg)
![Page 5: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/5.jpg)
![Page 6: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/6.jpg)
Instagram user “melvfitness"
Check out my transformation! It took me 15 minutes. Wanna know my secret? Well firstly I ditched the
phonewallet (fwallet) cause that shit is lame, swapped my bather bottoms to black (cause they're a size bigger
& black is slimming), Smothered on some fake tan, clipped in my hair extensions, stood up a bit taller,
sucked in my guts, popped my hip- threw in a skinny arm, stood a bit wider #boxgap, pulled my shoulders back and added a bit of a cheeky/Im so proud of my
results smile. Zoomed in on the before pic- zoomed out on the after & added a filter. Cause filters make everything awesome. What's my point? Don't be
deceived by what you see in magazines & on Instagram.. You never see the dozens of other pics they took that
wernt as flattering. Photoshop can make a pig look hotter then Beyonce. 😜 #selfy #fitness #transformation #fake
#only15minutes
![Page 7: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/7.jpg)
![Page 8: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/8.jpg)
![Page 9: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/9.jpg)
![Page 10: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/10.jpg)
![Page 11: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/11.jpg)
![Page 12: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/12.jpg)
![Page 13: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/13.jpg)
![Page 14: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/14.jpg)
![Page 15: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/15.jpg)
WHAT’S THE DIFFERENCE BETWEEN MAKEUP AND
PHOTOSHOP?
![Page 16: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/16.jpg)
![Page 17: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/17.jpg)
![Page 18: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/18.jpg)
WHAT ARE THE IMPLICATIONS OF ALL
THIS• For specific segments of the population
(ie: kids, seniors, men, women, etc…)
• For society in general?
• Why are such manipulations being done?
• Is it ethical?
![Page 19: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/19.jpg)
![Page 20: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/20.jpg)
![Page 21: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/21.jpg)
![Page 22: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/22.jpg)
![Page 23: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/23.jpg)
![Page 24: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/24.jpg)
WERE THEY RIGHT OR WRONG TO LIE IN THIS
CASE?
![Page 25: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/25.jpg)
http://wideshut.co.uk/four-year-old-syrian-wasnt-separated-family-alone-desert/
![Page 26: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/26.jpg)
![Page 27: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/27.jpg)
THINKING CRITICALLY
• Examining the various aspects of the media and texts we encounter with the purpose of determining their context and purpose.
• It is the evaluation of information we are presented beyond the face value of said information.
![Page 28: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/28.jpg)
![Page 29: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/29.jpg)
![Page 30: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/30.jpg)
![Page 31: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/31.jpg)
![Page 32: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/32.jpg)
![Page 33: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/33.jpg)
IF THIS NEXT SLIDE IS WRONG, PROVE IT.
![Page 34: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/34.jpg)
![Page 35: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/35.jpg)
• Bandwagon Advertisement - imply that the majority of the population enjoys a product and that you should join them.
![Page 36: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/36.jpg)
![Page 37: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/37.jpg)
• Cute/Cartoon Appeal - the product is linked to something appealing. These ads often do not focus on the actual product.
![Page 38: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/38.jpg)
![Page 39: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/39.jpg)
• Celebrity Endorsement - linking a product to a well-regarded celebrity to associate that product with popularity.
![Page 40: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/40.jpg)
![Page 41: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/41.jpg)
• Emotional Appeal - evoking primal emotions to cause action. Fear and love are commonly used.
![Page 42: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/42.jpg)
![Page 43: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/43.jpg)
• Facts and Figures Appeal - the use of “facts” and statistics to make a product seem like a smart, objectively best choice.
• These facts and figures are often taken out of context and mean little if anything. Keep bias and agenda in mind when you encounter these.
![Page 44: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/44.jpg)
![Page 45: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/45.jpg)
• Gender/Sex Appeal - appeals to stereotypical masculine or feminine ideals.
• Gender appeal and sex appeal should really be two different categories.
![Page 46: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/46.jpg)
![Page 47: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/47.jpg)
• Name Calling Appeal - direct attacks on other companies or products.
• Often seen when two dominant companies are in competition, or in political campaigns.
![Page 48: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/48.jpg)
![Page 49: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/49.jpg)
• Plain Folks Appeal - using a common person who can understand and empathize with a listener's concerns.
• The most important part of this appeal is the speaker's portrayal of themselves as someone who has had a similar experience, to the listener, and knows why they may be skeptical or cautious about accepting the speaker's point of view.
• In this way, the speaker gives the audience a sense of trust and comfort, believing that the speaker and the audience share common goal
![Page 50: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/50.jpg)
![Page 51: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/51.jpg)
• Shock Appeal - the use of images to upset an audience thereby creating interest or spurring action.
• Please refer to Miley Cyrus circa 2013
![Page 52: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/52.jpg)
![Page 53: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/53.jpg)
• Snob Appeal - linking a product to exclusivity or the promise of a better life that not everyone will enjoy.
• Most commonly see with high end products.
• This appeal doesn’t work if anyone can buy the product.
![Page 54: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/54.jpg)
![Page 55: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/55.jpg)
• Testimonials - the use of recommendations of products or companies by others.
• Sometimes these people have clout, sometimes not.
• Sites like yelp.com and angiesslist are built on this idea.
• 20% of yelp reviews are actually fake according to a Harvard University study (2013).
![Page 56: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/56.jpg)
![Page 57: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/57.jpg)
• Subliminal Message - hidden images or messages meant to stimulate the audiences’ subconscious by linking primal instincts, usually sex, to the product.
![Page 58: MEDIA LITERACY Truth, Bias, Reality, and Propaganda](https://reader035.vdocument.in/reader035/viewer/2022062314/56649f445503460f94c65669/html5/thumbnails/58.jpg)