Transcript
- 1. Strategy January 25 - Afternoon Media Management Module 1 Robin Teigland [email_address] www.knowledgenetworking.org January 2011
2. Module Overview1/3
- Jan 21 What is Strategy?
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- Individual Assignment: Readings
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- Group Assignment: Choose your Live Case Strategic Issue
- Jan 21 External Analysis: Industry Structure and Competition
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- Individual Assignment: Readings
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- Group Assignment: Cola Wars Continue
- Jan 24 Internal Analysis: Analyzing Resources and Capabilities
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- Individual Assignment: Readings
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- Group Assignment: Wumart Stores
- Jan 25 An Entrepreneurs View of Strategy in 3D
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- Individual Assignment: Readings & Questions
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- Guest: Steve Mahaley, PeaceTrain
3. Module Overview2/3
- Jan 26 Recent Developments in Strategy
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- Group Assignment: Article summary ppt for slideshare
- Jan 31 Executing Strategy
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- Individual Assignment Readings & Questions
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- Guest: Christian Bjrkman, MindArk
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- Guest: Fredrik Nilsson, IC You
- Jan 31 Exploring Business Models and role of IT
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- Individual Assignment Readings & Questions
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- Guest: Paul DiGangi, Western Carolina University
- Feb 2 - External Drivers of Change: Exploring the Future of the Gaming Industry
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- Individual Assignment: Readings
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- Group Assignment: STEEP
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- Guest: Stefan Lampinen, Speltjnst
4. Module Overview3/3
- Feb 2 Creating Value Networks
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- Individual Assignment: Readings & Questions
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- Guest: Malin Strman, Independent Consultant
- Feb 7 - Live Case Day: Integrating Theory with Practice
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- Group Assignment: Virtual Worlds and Gaming
- Feb 9 Module 1 Exam
5. The rise of Avapreneurs (avatar+entrepreneur)
- Global markets
- Micropayments
- Microemployees
JVWR, Teigland 2010 http://journals.tdl.org/jvwr/article/view/866 6. Todays Guest Lecture
- Steve Mahaley, aka Cotton Thorne
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- Founder, PeaceTrain
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- http://slpeacefest.wordpress.com/
7. January 26 Recent Developments in Strategy
- Independent Group Work
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- We will NOT meet in class
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- Use time to prepare your group assignment: Article summary ppt
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- Label the document: SSE_Shortarticlename_Group#_2011.ppt
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- You may just put your group name (e.g., 1a) on the ppt, you do not need to put your names on it if you do not want to
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- Upload to slideshare by Jan 26, 18:00 and embed in learning platform
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- Email to Robin at[email_address]
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- Please enable download function on slideshare so that others in class can download
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- Please do NOT remove this ppt from slideshare
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8. Live Case work
- Make sure you havefinal versionof syllabus
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- MM2011_Strategy_teigland_20jan2011.doc
- Arrange time with sponsors to talk about your strategic issue
- Determine focus/scope of your strategic issue
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- Determine if you want to go broad and shallow or narrow and deep in your analysis
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- Select which strategic frameworks from class and readings you will use
- Check out twitter, fb, linkedin for information and resources
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- There are lots of groups to follow
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- I have also posted relevant material on fb and twitter
- Please raiseany questions you have!
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- I am here to help!
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- You can also contact Serdar Temiz at [email protected] and/or Hanna von Schantz at [email protected]
9. Live Case Teams 16 Teams total 10. Module Overview2/3
- Jan 26 Recent Developments in Strategy
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- Group Assignment: Article summary ppt for slideshare
- Jan 31 Executing Strategy
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- Individual Assignment Readings & Questions
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- Guest: Christian Bjrkman, MindArk
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- Guest: Fredrik Nilsson, IC You
- Jan 31 Exploring Business Models and role of IT
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- Individual Assignment Readings & Questions
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- Guest: Paul DiGangi, Western Carolina University
- Feb 2 - External Drivers of Change: Exploring the Future of the Gaming Industry
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- Individual Assignment: Readings
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- Group Assignment: STEEP
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- Guest: Stefan Lampinen, Speltjnst