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ABOUT THE BULLET
MEDIA PLANNING GUIDE
P.O. Box 20127, Panama City Beach, FL 32417 www.baybullet.com 850-640-0855
A PANAMA CITY AREA AND BEACH WEEKLY
Entertainment, City News, Points of View
Alternative Community Weekly Magazine
Leader in Entertainment Coverage Things to Do, Places to Go
Community News from Across the Coast
Points of View Well-Reasoned, Well-Written
Published on High-Grade, High-Bright Newsprint
We Deliver Decision-Makers Targeted, high-income demographics of people with the ability to buy
We Deliver Quality Well-written, well-edited, well-designed, from the best press in the South
We Deliver Value Per-capita rates of 60% of the daily paper and 25% or less than glossy magazines
We Deliver for You
WHY THE BULLET
DISTRIBUTION TARGETING
DISTRIBUTION
MEDIA PLANNING GUIDE
P.O. Box 20127, Panama City Beach, FL 32417 www.baybullet.com 850-640-0855
A PANAMA CITY AREA AND BEACHES WEEKLY
Entertainment, City News, Points of View
20,400 Monthly
61,100 Quarterly
244,400 Yearly A note on the numbers: ‘Distribution’ is the number of copies actually printed and put into the market. Some publications use the words ‘circulation’ or ‘readership,’ often calculated by a formula, according to which Bullet readership would be 92,800 monthly, 278,000 quarterly and 1.1 million yearly. Other publications may exaggerate distribution or readership. To determine true distribution, the Bullet recommends that customers ask to see copies of press invoices, mailing lists and distribution logs.
B2B Subscriber List: Who’s Who in the Market Business, community leadership: Owners, managers, executives; city, county, state officials; public commissions, authorities, boards; non-profit and charity officers, boards
Store, Rack Sales High-traffic retail, commercial and office locations
Saturation of Tourist, Commercial Corridors Complementary distribution in hotels, restaurants, stores and offices: Harrison Avenue, Highway 77, 23rd Street, Tyndall Parkway, Historic St. Andrews, Front Beach Road, Panama City Beach Parkway, Thomas Drive
DISTRIBUTION LOCATIONS: Stores, Racks, Complementary
MEDIA PLANNING GUIDE
P.O. Box 20127, Panama City Beach, FL 32417 www.baybullet.com 850-640-0855
A PANAMA CITY AREA AND BEACHES WEEKLY
Entertainment, City News, Points of View
HARRISON AVE. area Avenue Sea
The Bagel Maker
Bay County Library
Bay Dental Center
A Beat Better Music
Big Mama’s
Books by the Sea
Buccaneer Bar & Grill
Cassandra’s Place
C&G Sporting Goods
Cheese Barn
Downtown Improvement Board
Elegant Endeavors
Express Lane
Farrucci Restaurant
Gaston’s Hideaway
Lady Lex’s
Lee’s Consignment
LH Bead Gallery
Maddie’s
Martin Theatre
Michael’s Café
The Place
Sugar Crave
Tom’s Hot Dogs
Trigo
Willows
Zachary’s
HIGHWAY 77 area Adams Pharmacy
Beef O’Brady’s
China Wok
Express Lane
Firehouse Subs
Fish Net Restaurant
Flap Jacks
Hardee’s
HealthPlex
Holiday Inn Select
J.R.’s Rib Shack
Nail Spa
Old Mexico
Pepper’s
Pinot’s
Pizza Hut
Po Folks
Publix (1)
Red Elephant
Roughstock’s
Smitty’s Barbecue
Subway
Super Cuts
Waffle House
Wingate by Wyndham
23rd STREET area Angelina’s
Cici’s Pizza
Coram’s (1)
Express Lane (3)
Firehouse Subs
Granny Cantrell’s
Hilton Garden Inn
Loco’s
Los Rancheros
New York’s Famous Pizza
North Florida Coins
O’Charley’s
Outback Steakhouse
Outlaw’s Barbecue
Pizza Hut
Player's
Publix
Sleep Inn & Suites
Sonny’s Barbecue
Waffle Shoppe
Wine Dog
TYNDALL PKWY area Beef O’Brady’s
Comfort Suites
Express Lane (2)
Hong Kong Buffet
John Boy’s
Old Mexico
Pier 98 Convenience
Po Folks
Sleep Inn & Suites
Value Place Hotel
Historic St. Andrews area Bay Art & Frame
Captain’s Table
Chad’s Dog Spa
Dan’s Pawn
Enzo’s Pizza
Frankie D’s
Gracie Rae Bar & Grill
Granite Café
Hunt’s Oyster Bar
Los Antojito’s
M.J.’s Barbecue
Panama City Café
Salty Hawg
Shrimp Boat Restaurant
Sofia’s
St. Andres Coffee House
Time Out Sports Bar
Uncle Ernie’s
Waterfront Farmer’s Market
Watershed Bar
FRONT BEACH ROAD area All-American Diner (2)
Angelos’ Steakhouse
Another Broken Egg
Applebee’s
Back Porch
Bayou Bill’s
Bikini Beach Motel
Bishop’s Family Buffet
Boar’s Head
Buffalo Wild Wings
The Buoy Bar
Calypson Beach Café
Carousel
Dirty Dick’s Crab House
Emma’s Too
Express Lane (3)
Fatty Sandwich
Firefly
Funland
Gold’s Gym
Harpoon Harry’s
Hofbräu
Holiday Inn Resort
HomeMade Ice Cream
Hook’d
Jeannie’s One Stop Diner
Los Ranchero’s
The Majestic
Margaritaville
Mike’s Diner
Montego Bay
PCB Library
PCB Senior Center
Pink Pelican Ice Cream
Reggae J’s
Rocky Shore Coffee
Saltwater Grill
Salvatore’s Pizza
Sandpiper Beacon Beach Resort
Origins at Sea Haven
Schlotzky’s
Splash
Sonny’s Barbecue
Sun Mart
Sunnyside Grill
Tom’s Donuts
Tuscany Grill
Waffle House (2)
Winn Dixie (2)
PCB PKWY area Beef O’Brady’s
Blue Heron
Carrabba’s
Coram’s
Express Lane (3)
Firehouse Subs
Hombre Golf Club
Jin Jin
Lakeside Laundry
Laguna Beach Coffee
Legends Liquors
Lin’s Asian Cuisine
Papa John’s
PCB Chamber of Commerce
Pcb Cigar
Publix (2)
Shades
Spicy Noodle
Super Cuts
TGI Friday’s
Tropical Smoothie
Wine World
Thomas Drive area Andy’s Flour Power
Bay Point Marriott
Beach Diner
Beach Liquors
Buckaloo’s
Capt. Anderson’s
Capt. Jack’s
Dunes of Panama
Express Lane (5)
Foghorn’s
Great Clips
Laketown Wharf
Lisa’s Kitchen
Marco’s Pizza
Mellow Mushroom
Pieces
Pineapple Willy’s
Publix
Purple Grape
Resort Destinations
Scampy’s
Shores of Panama
Tacky Jack’s
Tips & Toes
Tony’s Ybor Style
Triple J Steakhouse
SELECT NEIGHBORHOODS Panama City Candlewick Acres
The Cove
King’s Point
North Shore
St. Andrews
Venetian Villas
Venetian Way
Panama City Beach Bid-A-Wee
The Glades
Holiday Golf Club
Palmetto Trace
Summerwood
Lynn Haven Hawk’s Landing
Mowat Highlands
Panama Country Club
Note: Paid locations in bold-face.
Complementary distribution is
rotated among these locations
and others.
DISPLAY ADVERTISING
An alternative community paper publishing every Friday in Panama City, the beaches, the bay, and beyond.
Mechanical Specifications
AD SIZES WIDTH DEPTH
Full Page 9.54¨ 12.147¨
Half Page Horizontal 9.54¨ 5.99¨
Half Page Vertical 4.686¨ 12.147¨
Qtr Pg Standard Vertical 4.686¨ 5.99¨
Qtr Pg Long Vertical 2.26¨ 12.147¨
Quarter Page Horizontal 9.54¨ 2.91¨
Sixth Page 4.686¨ 3.937¨
Eighth Page Horizontal 4.686¨ 2.91¨
Eighth Page Vertical 2.26¨ 5.99¨
1/16th Page 2.26¨ 2.91¨
Half Page Vertical
Half Page Horizontal
Quarter
Page Stndrd
Vert
1/6
Please send
copy, art and photos
or camera-ready ADS to:
Ad Production Charge: 15% (waived for Bullet)
Special Placement Charge: 25% per insertion
LOGO Design: $325.00
Ad Changes - One per month at no charge.
SIZE
PRICE INCLUDES FULL COLOR
PER EDITION
TOTAL
Full Page One Run $700 $700
1 Month (4 editions) $550 $2,200
1 Quarter (13 editions) $500 6,500
1 Year / Best Deal! (52 editions) $450 $23,400
Half Page One Run $350 $350
1 Month (4 editions) $275 $1,100
1 Quarter (13 editions) $250 $3,250
1 Year / Best Deal! (52 editions) $225 $11,700
Quarter Page One Run $175 $175
1 Month (4 editions) $150 $600
1 Quarter (13 editions) $135 $1,755
1 Year / Best Deal! (52 issues) $120 $6,240
1/6-Page One Run $125 $125
1 Month (4 editions) $90 $360
1 Quarter (13 editions) $85 $1,105
1 Year / Best Deal! (52 editions) $80 $4,160
1/8-Page One Run $85 $85
1 Month (4 editions) $70 $280
1 Quarter (13 editions) $65 $845
1 Year / Best Deal! (52 editions) $60 $3,120
1/16 Page 1 Month (4 editions) $50 $200
1 Quarter (13 editions) $45 $585
1 Year / Best Deal! (52 editions) $40 $2,080
Qtr Pg Lng Vert
Qtr Page Horizontal
A PANAMA CITY AREA AND BEACH WEEKLY
1/8 Vert
1/8 Horiz’l
1/16
P.O. Box 20127, Panama City Beach, FL 32417 www.baybullet.com 850-640-0855