Download - Media scenario25.4.14 abp ananda
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Quick Snapshot
Week 9 - 16’2014
MCCS
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ABP ANANDAPeriod – Wk 9-16’14
TG – MF 15+ SEC:ABC CSMarket – West Bengal
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Bangla News genre maintaining its # 2 position
Bangla
...
Bangla
...
Bangla
...
Bangla
M...0
10
20
30
40
50
35
10
2 0
% Genre Sh
Source : TAM Period : Wk 16’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG GENRE NO MORE EXISTS
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VS last year market shares neck to neck
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
8.49.4
% Genre Share
Wk 9-16'13 Wk 9-16'14
Source : TAM Period : Wk 9-16 Year : 2013 &2014
PLEASE NOTE TAM HAS STOPPED REPORTING CTVN AKD PLUS.
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ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS
33%
21%
18%
13%
10%
6%
% Mkt. Share
Wk 9-16'14
Source : TAM Period : Wk 9-16’14
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ABP Ananda leading in both TG’s
Source : TAM Period : Wk 9-16’14
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
02468 7
65 4
2 2
Reach in Mn
TG: 4+ CS
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
0
2
4
66
54 4
2 2
Reach in Mn
TG: 15+ CS
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ABP Ananda leading in almost all TAM reported markets
Source : TAM Period : Wk 9-16’14
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 18% 34% 22% 21% 21% 21%ABP Ananda 31% 42% 27% 33% 33% 31%Kolkata TV 21% 4% 30% 18% 18% 18%News Time Bangla 8% 15% 16% 10% 10% 9%RPLUS 16% 1% 5% 13% 13% 15%High News 6% 4% 1% 6% 6% 6%
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ABP Ananda performing on News Bulletins & Film Based
Magazines
Source : TAM Period : Wk 16’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines & Sports MagazinesKol TV scoring from Cartoons/Animations & Interviews/Discussions/Portraits
Week16'14
Prog Genre 24 GHANTA ABP Ananda High News Kolkata TVNews Time Bangla RPLUS
News Bulletin 19% 36% 2% 26% 10% 8%News Headlines 48% 0% 0% 42% 2% 8%Cartoons/Animation 31% 1% 0% 49% 18% 0%Sports Magazines 44% 34% 2% 6% 4% 9%Interviews/Portraits/Discussions 30% 5% 3% 50% 0% 12%Film Based Magazines 14% 28% 0% 28% 19% 10%
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Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 16’2014
Date Time From Time To Programme Genre TVT 000s15/04/2014 23:28 23:52 ABP ANANDA KHABAR News Bulletin 12118/04/2014 21:58 24:31:00 PROTI POKHE Talk Shows/Chat 11717/04/2014 23:28 23:52 ABP ANANDA KHABAR News Bulletin 11318/04/2014 18:58 20:27 PROTI POKHE Talk Shows/Chat 11117/04/2014 23:58 24:27:00 ABP ANANDA KHABAR News Bulletin 10013/04/2014 22:58 23:22 ABP ANANDA KHABAR News Bulletin 9719/04/2014 14:29 14:58 ABP ANANDA KHABAR News Bulletin 9313/04/2014 22:28 22:53 XTRA TIME Sports Magazine 8916/04/2014 19:42 20:52 PROTI POKHE Talk Shows/Chat 8714/04/2014 23:29 23:52 ABP ANANDA KHABAR News Bulletin 87
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Thank You