Upload File

Download - Medical tourism marketing: How to turn the web “window shopper” into a paying patient

Transcript
Page 1: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

How to turn the web “window shopper” into a paying patient

Keith Pollard, Intuition Communication

Page 2: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

What we want...

© Intuition Communication Ltd 2012

Page 3: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

What we want...

© Intuition Communication Ltd 2012

Page 4: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

Your aim

Attract Engage CreateLead Convert

© Intuition Communication Ltd 2012

Page 5: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

The smart consumer

© Intuition Communication Ltd 2012

• Consumers compare the prices

• Consumers compare the offering

• Consumers make multiple comparisons!

Page 6: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

The smart consumer

© Intuition Communication Ltd 2012

• Consumers compare the prices

• Consumers compare the offering

• Consumers make multiple comparisons!

medical tourist

Medical tourists

Medical tourists

Medical tourists

Page 7: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

Attract...

© Intuition Communication Ltd 2012

Page 8: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

Attract...

© Intuition Communication Ltd 2012

Pay Per ClickSearch Engine Optimisation

Banner advertising

Page 9: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

Attract...

© Intuition Communication Ltd 2012

Social media

Content marketing

Pay Per ClickSearch Engine Optimisation

Banner advertising

Page 10: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

Social media

© Intuition Communication Ltd 2012

Page 11: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

Social media

© Intuition Communication Ltd 2012

Page 12: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

Social media

© Intuition Communication Ltd 2012

IVF clinic in Norway...122 posts

12,879 views!

Page 13: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

Content marketing

Page 14: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

Content marketing

Page 15: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

Engage

Trust

© Intuition Communication Ltd 2012

Who are you?Are you credible?Will I be OK?

Page 16: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

© Intuition Communication Ltd 2012

Engage

Which one would you

trust?

Page 17: Medical tourism marketing: How to turn the web “window shopper” into a paying patient
Page 18: Medical tourism marketing: How to turn the web “window shopper” into a paying patient
Page 19: Medical tourism marketing: How to turn the web “window shopper” into a paying patient
Page 20: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

Create Lead

Encourage

© Intuition Communication Ltd 2012

• Call to action• Make it easy!• Incentives

Page 21: Medical tourism marketing: How to turn the web “window shopper” into a paying patient
Page 22: Medical tourism marketing: How to turn the web “window shopper” into a paying patient
Page 23: Medical tourism marketing: How to turn the web “window shopper” into a paying patient
Page 24: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

Calls to action

Page 25: Medical tourism marketing: How to turn the web “window shopper” into a paying patient
Page 26: Medical tourism marketing: How to turn the web “window shopper” into a paying patient
Page 27: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

Simple....?

Page 28: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

Your aim

Convert

© Intuition Communication Ltd 2012

• Who does it• What they do• How they do it

Page 29: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

Convert

© Intuition Communication Ltd 2012

Success rate

Time to respond

Quality of response

Relevance of response

The personal touch

Page 30: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

Time to respond

< 24 hours 24 - 48 hours 3-5 days Over a week Never...0%

5%

10%

15%

20%

25%

30%

35% 33%

19%

23%

6%

19%

Response Time

© Intuition Communication Ltd 2012Mystery shopping: Research for UK private hospital group

Page 31: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

© Intuition Communication Ltd 2012

Quality...

Thank you for your enquiry with XXX Hospital Mr YYY consults and operates here at XXX on a weekly basis the cost for a consultation is £XXX.XX and the cost for a Breast Enlargement is £XXXX.XX  at the moment we do not have a scheme for payment.

Page 32: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

© Intuition Communication Ltd 2012

Quality...

Thank you for your enquiry with XXX Hospital Mr YYY consults and operates here at XXX on a weekly basis the cost for a consultation is £XXX.XX and the cost for a Breast Enlargement is £XXXX.XX  at the moment we do not have a scheme for payment.

If you email your address we can send you detailsYhank you

Page 33: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

Your aim

Attract Engage Lead Convert

© Intuition Communication Ltd 2012

Page 34: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

Your aim

Attract Engage Lead Convert

© Intuition Communication Ltd 2012

TRUST!

Page 35: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

Your aim

Attract Engage Lead Convert

© Intuition Communication Ltd 2012

TRUST!

Page 36: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

• VISIT

• Treatment Abroadwww.treatmentabroad.com

• International Medical Travel Journalwww.imtj.com Free newsletter

• Health Tourism Blog www.imtj.com/blog

© Intuition Communication Ltd 2012

Want to know more?

Page 37: Medical tourism marketing: How to turn the web “window shopper” into a paying patient

Top Related

Southside Shopper
Southside Shopper
MULTI - CHANNEL RETAILING - Marketing Mix …€¦ · MULTI - CHANNEL RETAILING SHOPPER PREFERENCES, WHEN, ... marketing concepts, to built trust, ... Adidas NEO Window Shopping -
MULTI - CHANNEL RETAILING - Marketing Mix …€¦ · MULTI - CHANNEL RETAILING SHOPPER PREFERENCES, WHEN, ... marketing concepts, to built trust, ... Adidas NEO Window Shopping -
Shopper Engagement
Shopper Engagement
Shopper Insights Shopper Segmentation Can Help You ...burke.com/Library/ProductSheets/Segmentation_Modified for Shoppe… · Shopper Insights Shopper Segmentation Can Help You Recognize
Shopper Insights Shopper Segmentation Can Help You ...burke.com/Library/ProductSheets/Segmentation_Modified for Shoppe… · Shopper Insights Shopper Segmentation Can Help You Recognize
SmartCART Window Shopper Training Manual - Case Western Reserve
SmartCART Window Shopper Training Manual - Case Western Reserve
shopper marketing Silencing the Skeptics...shopper marketing Silencing the Skeptics Shopper Marketing Builds Brands, Drives Loyalty s shopper marketing activities have become a larger
shopper marketing Silencing the Skeptics...shopper marketing Silencing the Skeptics Shopper Marketing Builds Brands, Drives Loyalty s shopper marketing activities have become a larger
Shopper HomeTek
Shopper HomeTek
A Shopper's Guide To Cancer · PDF fileA Shopper’s Guide ... Others stop paying benefits after a fixed period of two or ... A Shopper's Guide To Cancer Insurance Author: NAIC Subject:
A Shopper's Guide To Cancer · PDF fileA Shopper’s Guide ... Others stop paying benefits after a fixed period of two or ... A Shopper's Guide To Cancer Insurance Author: NAIC Subject: