Transcript
Page 1: Melaleuca Tips Tricks

Presenter Tips & Hints

A N O V E R V I E W

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i | Melaleuca: An Overview

Dear Marketing Executive,

This booklet has been created to provide a helpful outline and key words you can use as you share

Melaleuca: An Overview with potential new customers. You’ve worked hard identifying and reaching

out to those you want to share Melaleuca with. You’ve set an appointment and arranged a place to

meet. Now it’s time for the Overview and sharing your story about why you are passionate about

Melaleuca and its life-changing products. So it only makes sense that you want to be prepared and

feel confident about what you’re saying.

First, remember to just be yourself, be authentic, and share how you feel about Melaleuca. You certainly

don’t need to be a professional presenter to be successful! The Overview was designed to be as brief

or as long as you want it to be based on the needs of your audience. It uses well-designed, single-

concept pages; research in the field of adult learning shows this approach is understood faster and

retained longer than combining multiple concepts in a single page. The benefit: your Overview will

flow better, be easily understood, and your audience will remember what you talked about!

The Overview has 45% fewer words than the previous Delivering Wellness® overview. As a result, you’ll

find it easier to move through the Overview. And your audience will find it easier to stay engaged.

Many of the slides are designed to create a mental “breath” so the audience can refresh and stay

engaged with you. Those slides require only 15 to 20 seconds and are effective in preparing the

audience for the next “big idea” you’re about to cover.

These tips and hints are not intended to be a “script,” but rather a guide to be used until you feel

confident in sharing the Overview completely in your own words. Use them, along with coaching

from your enroller and support team, and you’re sure to be a big success. These are a compilation

of what the top Marketing Executives have found to be most effective over many years of sharing

Melaleuca overviews. Remember, you’re sharing your story, your passion for the products, and how

you’ve started earning life-changing residual income and bonuses. I hope you find these tips and

hints useful as you build your own Melaleuca business!

Darrin Johnson

Senior Vice President of Sales

Melaleuca: An Overview

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Introduce yourself and thank everyone for coming.Introduction: Hi, my name is ______! Thank you for spending a few minutes with me today. You’ll find our time together will generate new thoughts about WHERE you shop, HOW you shop, and WHY you shop. And along the way, you just may discover a different kind of company that connects with you and enhances your life. That’s what happened with me.

I’m not here to sell you anything, not here to recruit you. I’m here to introduce you to Melaleuca.com, an online wellness shopping club that provides you and your family better, safer wellness products at significant discounts with the convenience of online shopping.

This brief overview of Melaleuca is broken down into a few sections: The first section introduces you to Melaleuca. The second section will highlight our wellness products. Our third section will introduce you to the Melaleuca online shopping club. And finally, I’ll review how Melaleuca’s revenue sharing might be of interest to you.

Maybe that part is not for you, but we all know people who could benefit from a few hundred or a few thousand dollars per month. If that brings someone to mind who we could help, we can talk later.

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At the end of our presentation, I’ll be asking how open you are to shopping at Melaleuca.com and/or earning part-time or career-level income through its customer referral program.

Melaleuca may or may not be a fit for you. I want you to know the choice is completely yours. I’m GLAD you’re investing time to learn more about how Melaleuca might help you and your family live a life of wellness.

Optional:You may be wondering why Melaleuca? Here’s what people tell me they appreciate most about shopping at Melaleuca.com:

1. Melaleuca’s 450+ products fit the niche that big box retailers simply can’t provide. Melaleuca.com is their one stop shop for healthier, safer products.

2. Melaleuca’s monthly, online ordering delivered directly to their door simplifies their lives.

3. They see real value in being a Melaleuca Preferred Customer, and enjoy many other benefits of the Melaleuca shopping club.

4. They love doing everything they can to live a healthy, happy life. And Melaleuca is a part of this lifestyle.

5. They feel great knowing Melaleuca shares its profits with its customers like no other company does in the form of monthly thank-you checks. And this directly helps families in our community…and families like mine…and maybe even yours.

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Wellness in every aspect of our lives.Melaleuca and its customers believe that by focusing on wellness we can change our world…one customer at a time. Our products create life-changing wellness and generate ongoing monthly income for families across North America.

Use this slide to transition to the next section.

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Health, environment, finances, and personal lifeWellness is a blend of factors that lead to a happier, healthier, more vibrant life.

At Melaleuca, we help people with four main wellness factors: health, environment, finances, and personal life.

Tell your story: Share your story of how Melaleuca has influenced one or more of these areas so far, and how excited you are about the changes you’re seeing in your life and the lives of others! Tell your story about WHY you’re part of Melaleuca.

Optional:Ask this question to determine what’s important to the person you’re presenting to:

At this time of your life, what areas are most important to you? Or at this time in your life, what are your PRIMARY areas of focus?

Melaleuca’s products make life better and healthier for MY FAMILY.

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Highlight the areas that resonate with you and with your audience.

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Melaleuca.com, an online wellness store that provides you and your family unsurpassed quality at significant discounts with the convenience of online shopping.We’re revolutionizing the way customers are shopping for consumer goods, and the money we save in this process allows us to deliver better, safer, higher-quality products that replace the kind of products you already use.

Over 1 million shoppers and growing….and EVERY Melaleuca customer was referred by another happy Melaleuca customer.

World’s largest online wellness company in North America.

$1.2 billion in annual sales and growing.

95% reorder rate, which means the customers love the products.

TRANSITION:What I love most about Melaleuca is that it’s a different kind of company. Let me show you what I mean.

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Melaleuca is different than anything else you’ve seen. It’s so simple, if you blink; you’re going to miss it.Grocery stores and other big box retailers spend up to 63% of the product price toward making the product, marketing the product, advertising for the product, and getting the product on the store shelves. In short, 63% goes toward nothing of real VALUE.

We asked why?

Unlike other companies, Melaleuca manufactures, markets, and distributes its products, which means we can use that 63% in ways that benefit its customers.Unlike big, publicly traded companies, Melaleuca is an Idaho-based, privately held, debt-free company.

From sourcing ingredients locally to manufacturing locally to distribution across the globe, we do it all.

By cutting out the middleman and other costs like advertising, distribution, etc., Melaleuca can do more with these dollars.

TRANSITION:So what does Melaleuca do with this 63%?

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Higher-quality ingredients and better products.Made in the U.S.

And Melaleuca customers love the products. In fact, 95% of the people who shop with us this month, they come back and they shop next month. And that tells you everything you need to know about the products. Clearly, these products are amazing and they generate loyal customers who shop every month.

The 95% reorder rate told me everything about the potential for ongoing residual income. A 95% reorder rate on 450+ products means a continual stream of income I can count on.

What else does Melaleuca do with that 63%?

Revenue sharingMelaleuca’s revenue sharing model has paid out almost $4 billion to its customers just for referring other customers! My largest check has been $_____, and my last check was about $_______, just for introducing others to Melaleuca products.

These dollars saved allow Melaleuca to focus on higher-quality ingredients, product innovation, discounted pricing, and monthly thank-you checks to its customers.

Melaleuca is a different kind of company because of WHAT it does, HOW it does it, and WHY it does it. I like knowing I’m getting the best products and a great value. And I LOVE knowing Melaleuca shares its revenue with families like mine…and yours.

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Use this slide to transition to the next section.

Your dollars, better spent—simply switch stores.This simple concept means you’re really switching stores and replacing the products you use with better, safer, higher-quality products that replace the essential products we use every day.

Great slide to review how much the audience spends on nutrition, cleaning, cosmetic, and bath products every month. This slide allows you to address any 35 Product Point objection.

Melaleuca Preferred Customers don’t like to pay market prices for better, safer products. The monthly shopping concept allows us to give 30%–50% discounts. No gimmicks. We protect you from high prices by cutting out the middleman and you’re buying direct from an Idaho-based, debt-free manufacturer.

Melaleuca is a different kind of company because its 450+wellness products result in a 95% reorder rate from its customers. This means customers love our products, and you will too.

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NOTE: This slide reinforces the four areas of wellness introduced earlier. Melaleuca provides solutions to today’s biggest wellness-related issues.We all want a healthier, more vibrant life. And yet the statistics tell us we could use some help! Melaleuca products provide practical options and solutions. Imagine if we could find a way to help overcome some of these obstacles?

Optional:Share your story of how Melaleuca’s products and/or the Melaleuca community have had a positive influence on you and/or your family.

Earlier I mentioned how Melaleuca invests back into its products. These are just a few of Melaleuca’s scientifically proven products. On the right-hand side of the page are just a few factoids to give you a sense of how Melaleuca invests back into its products.

Now let’s go deeper into the different product categories that make up the over 450+ products.

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An example can be found in Melaleuca’s Vitality for Life® product line.What product here would be of greatest interest to the needs of your customer?

Optional:Share a product story from this page, and explain why it may be relevant to the needs of your customer.

Note: If time allows, click on the additional information icon for in-depth data. Choose one of the items to highlight, depending on interests.

Share your Peak Performance Pack story.What benefits have you experienced since taking the Peak Performance Pack?

Highlight how the Freiburg study showed the significant impact the Peak Performance Pack had on key health markers. Take the Peak Performance Pack morning and night tap into the benefits.

Note: If time allows, click on the additional information icon for in-depth data. Choose one of the items to highlight, depending on interests.

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Highlight how many products are here and how they are consumable, which means a 35 Product Point objection is a nonissue.

Optional:Share your favorite product story.

What product here may be of greatest interest to the needs of your customer and why?

Note: If time allows click on additional information icon for in-depth data. Choose one of the items to highlight, depending on interests.

Highlight how many products are here and how they are consumable, which means a 35 Product Point objection is a nonissue.

Optional:Share your favorite product story.

What product here may be of greatest interest to the needs of your customer and why?

Note: If time allows click on additional information icon for in-depth data. Choose one of the items to highlight, depending on interests.

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Highlight how many products are here and how they are consumable, which means a 35 Product Point objection is a nonissue.

Optional:Share your favorite product story.

What product here may be of greatest interest to the needs of your customer and why?

Note: If time allows click on additional information icon for in-depth data. Choose one of the items to highlight, depending on interests.

Melaleuca focuses on beauty from the inside out.Good nutrition is the foundation for healthy skin. Sei Bella® takes care of the rest.

Optional:Share your favorite product story.

What product here may be of greatest interest to the needs of your customer and why?

Note: If time allows click on additional information icon for in-depth data. Choose one of the items to highlight, depending on interests.

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From the beginning, Melaleuca has been a green manufacturer.Melaleuca products provide solutions without harsh chemicals.

You can feel great about the fact that the products are effective and safe—for your family and the environment—and they work better.

Note: If time allows click on additional information icon for in-depth data. Choose one of the following to highlight depending on interests.

None of our products require childproof safety caps, so you can have the peace of mind you’re using products that not only work well, but are also safe.

Optional:Share how this gives you peace of mind and relate how this feature is such a benefit.

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Nontoxic and concentrated for a clean home, cleaner earth, and clean conscience.What makes the EcoSense® line of products so great is not WHAT’S IN, it’s WHAT’S NOT IN that makes all the difference.

And being green doesn’t mean you have to spend more money. Because our products are super-concentrated, you’re enjoying significant value over the products you’re already using, and you’re helping the environment.

Optional:Share a story about how EcoSense products are used in your home and how the products have helped you live a true life of wellness.

Over the years, Melaleuca customers have helped reduce energy usage and landfill waste. And we’ve played a role in clean air and clean water.

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Today’s consumers are becoming more and more comfortable with monthly online shopping for various goods and services, including wellness products.You can experience more control, time savings, and cost savings as a result of Melaleuca’s monthly shopping club. And you’re switching stores to buy the essential products you’re already purchasing. Simply switch stores! Your dollars...better spent.

You know you’re getting the freshest, highest-quality ingredients; you know you’re getting the best value; and you know you’re supporting local manufacturers and suppliers. In addition, you feel great knowing Melaleuca shares its profits with local families to make a positive difference in your community.

Optional:Monthly, online shopping directly from Melaleuca for my essential products simplifies my hectic life.

Share your story about how you are making fewer trips to the big box retailer, and how that saves you both time and money. And how it’s one less thing on your to-do list on a busy Saturday, you’re spending less money on gas, and have saved money by not making impulse purchases.

Use this slide to transition to the next section.

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Shopping club with membership perks.

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The reason they keep the minimums so low is so it can be a shopping club for an 18-year-old college student or an 88-year-old on a fixed income.Shopping with Product Points is fun and easy. Think of Product Points as Melaleuca’s way of bringing consistency to the value of the monthly products you select. We talk in terms of points because Melaleuca is a global wellness company in over 18 countries and adding more every year. To make it simple and not have to worry about currency exchange rates, we use Product Points as the consistent language in all markets.

You may be thinking: Can I use 35 Product Points every month? 35 Product Points, on average, equals about $55. However, I’ve found my family spends _____ Product Points each month.

Optional:Share other stories of average order size of your Preferred Customers who are single, couples, and families.

You’ll find the shopping relationship you have with Melaleuca.com is so great. You receive a 30%–40% discount on 450 wellness products! (My family is still discovering our favorites). And I save even more time and money by not having to drive to the store and buying what I don’t need. When I shop, the biggest question is not WHAT to buy, but WHAT NOT to buy.

And I love the confidence of knowing I have a 100% satisfaction guarantee, and that I can cancel at any time.

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Here’s what I love about the customized Select Pack order:o My order is only sent if I forget to place my order

this month. With my busy lifestyle, I like knowing Melaleuca has me covered.

o Fewer trips to Walmart, Target, and the grocery store per week, and that gives me more time.

o No worries about running out of my essential Melaleuca products, which means peace of mind.

o Flexibility to adjust my Select Pack order as I discover new products.

o Protects all of my Preferred Customer benefits should I forget to order.

Optional:Tell a story:

Example: “My personalized Backup Order is the Peak Performance Pack, omega-3 for my kids, Oligo for my kids, dishwasher detergent. I mean, it’s the things I need no matter what! You know, I’ve been a shopper for seven years, and my life has been hectic. It’s been a crazy ride. I have never, ever forgotten to shop for my family. In fact, many times I shop three, four times a month.”

So, what you’re going to love is the ongoing loyalty rewards given to you just for learning more about these amazing products. Melaleuca PAYS its customers to learn the product benefits by watching quick videos.And every time you watch one, Melaleuca pays you in Melaleuca gift cards that you can redeem on free products of your choice—you can earn up to $100. So you’ll come back next month to do your replacement shopping, and you’ll notice you have additional dollars to spend….just for watching videos about these amazing products.

You can use these dollars to replace products, try new products, or think of it as a way to offset the shipping costs for direct-to-your-door convenience.

What company does that? And once you know the products, it’s so hard to shop anywhere else.

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And another huge benefit of Melaleuca.com’s shopping club is Melaleuca Marketplace!Perfect for smart, savvy online shoppers. We’ve partnered with over 650 e-retailers, and it’s a great way to get instant rebates and cash back, all because you’re a Melaleuca Preferred Customer.

Share a story about how Marketplace saved you money, and how you received a rebate check. Describe how it felt when you first discovered the power of Marketplace!

We actually partner with our customers. How do we partner? They agree to shop each month at our online store for 6–8 products, and we use our sophisticated systems to accurately forecast their order. That allows us to produce their products Just In Time for their order.

This means we save on excess warehouse expenses, and we manufacture more efficiently and save almost 20 percent on our manufacturing costs. And we save on advertising because all our customers are referred by other customers. We take these savings and pass them back to the customer in the form of higher-quality natural products and a 30%–50% discount. Our customers love the savings and quality. And, as a result, 95% of our customers who shop this month return to shop again next month. That’s unprecedented loyalty and proof that our strategy is working.

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Presenter Tip & Hints | 21

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Use this slide to transition to the next section.

Because customers love our products, a referal business just makes sense for so many people.In fact, you’ll find anyone can do this business. You can do it!

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22 | Melaleuca: An Overview

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Anyone from any walk of life can do this business and be successful.Highlight the professions and income earned of these actual Melaleuca Marketing Executives.

NOTE: You can click on select businesses and watch a 3–4 minute video about their story. What a great way to make your presentation interactive and tailor your message to the needs of your audience.

NOTE: You can click on select businesses and watch a 3–4 minute video about their story. What a great way to make your presentation interactive and tailor your message to the needs of your audience.

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Presenter Tip & Hints | 23

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In fact, Melaleuca has shared almost $4 billion in residual income as a result of this 95% reorder rate, and the Consumer Direct Marketing®/referral model.

Optional:

Share your personal story about the residual checks you receive from Melaleuca.

Have you thought about what it would feel like to have more choices in life?All of us have unique and very personal goals we could accomplish with additional income.

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24 | Melaleuca: An Overview

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Imagine what this feels like?Describe how this feels and/or your “why” of what this will feel like and why it’s important to you.

What does it look like/feel like for your audience?

At Melaleuca, all you do is refer real customers who shop for real products.You can feel confident in sharing Melaleuca’s shopping club with others.

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Presenter Tip & Hints | 25

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Earn income in 3 ways…

Refer to slide.

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26 | Melaleuca: An Overview

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95% reorder rate means customers love our products.This means two things: First, you’re going to love our products if you decide to shop at Melaleuca. Second, if you decide to earn additional income by referring customers, you will benefit from these repeat purchases through ongoing commissions.

Highlight the actual average income at several key statuses.How might that level of income have an impact on your life?

Now, let’s look at a couple possible scenarios of what’s possible if you decide to enroll 8, 10, 11, or MORE customers.

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When you advance to Director with 8 customers, here is an example of what you could earn during the 30–60 day period in commissions and bonuses.Transition: When you enroll 10 and when you advance to Director 2…

When you advance to Director 2 with 10 customers, here is an example of what you could earn in commissions and bonuses.Want to go faster and earn more?

We can do that too.

What if you REFERRED 11 AND one of those customers advances to Director 2?

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You’ll advance to Director 3 when you have 10 customers and help one of them enroll 8 customers. Here is an example of what you could earn in commissions and bonuses.Want to go faster and earn more? We can do that too.

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Melaleuca offers so many ways to enrich your life.Along with the financial wellness you’ll enjoy, your personal wellness may improve through these unanticipated benefits of being part of Melaleuca.

Optional:What have you experienced in these areas? What do you feel would be of most interest to the audience?

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I’m so glad you took time to learn about Melaleuca.com.What did you love the most?

What stood out to you the most?

Optional if you’re discussing some of the main points of the presentation:

Summary:1. Melaleuca.com’s 450+ products fit the niche that big box retailers simply can’t provide. Melaleuca.com is my one stop shop for healthier, safer products.

2. Melaleuca’s monthly, online ordering delivered directly to your door will simplify your life.

3. You’ll see real value in being a Melaleuca Preferred Customer, and enjoy many other benefits of the Melaleuca shopping club.

4. You’re doing everything you can to live a healthy, happy life. And Melaleuca is a part of this lifestyle.

5. You’re helping share revenue in the form of monthly thank-you checks. And this directly helps families in our community…families like mine…and maybe even yours.

6. 100% satisfaction guarantee and no risk.

As promised, I’d like to know how interested you are in shopping at Melaleuca and/or earning part-time or career-level income through its customer referral program.

Where do you see yourself?BE QUIET. SAY NOTHING. WHOEVER TALKS FIRST LOSES.

When “Yes”: Great Choice! Proceed with enrollment forms without further discussion.

If “No, not right now,”: Ask who else might be interested in learning about Melaleuca.com products and/or the opportunity to earn a few hundred or thousand dollars per month?

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Do paperwork.

Place order.

Customize the Select Pack backup order.

Schedule Strategy Session.

Category 1 Customers:There is a special offer open to new Preferred Customers who want to experience the biggest value and enjoy the broadest selection of Melaleuca’s most popular products. Most Preferred Customers choose one or the other to begin converting their home in an easy and convenient way.

The Home Conversion Pack: The Pack saves you over $165 off the Preferred price and is ONLY AVAILABLE to new customers upon enrollment.

The Value Pack: The Pack saves you over $100 and is ONLY AVAILABLE to new customers upon enrollment.

For Category 2 or 3: Most Category 2 or 3 start with either a Value or Home Conversion Pack. Why? Because it qualifies them for Pacesetter Bonuses, and helps them become a product of the product and speak from the heart about the benefits of Melaleuca’s products. You’re a product of the product.

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For Category 2 and Category 3 customers:When you achieve statuses within a certain time frame, your Advancement bonuses DOUBLE! And when you team up with other personal enrollees who also want to build on Pacesetter time frame, you unlock other lucrative bonuses including the Mentoring Bonus. These bonuses are in addition to your ongoing residual income generated from the monthly shopping in your organization!

Imagine what your life could look like after 12 months on Pacesetter…

Category 2 and Category 3 customers typically start out with either a Value or Home Conversion Pack. In addition, what people tell me is the most powerful way to start is with a pack and upgrade to a Business Pack (10 Business Kits). So what you’ll love about this is you’ll have all the materials you need to build the right way, and to build FAST. You’ll qualify for Pacesetter, and you’ll impress your new customers by handing them a “Welcome to Melaleuca” business kit at the time of enrollment.

And adding the Business Pack to either the Value or Home Conversion Pack is a great choice because it gives you the Membership Kits you’ll need to enroll others in a convenient, professional way.

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©2015 Melaleuca, Inc. • Idaho Falls, ID • Printed in the USA 800-282-3000 • Melaleuca.com • 06/15 U/S


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