Download - Members email project
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Volunteer email pilot
Presented by: CFA Member Communication Group
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Volunteer email pilot
• Fortnightly fire season news updates sent to 20,000 + volunteers (Feb-May)
• Included Morwell mine fire news, CEO, Board & ELT updates, incident stories…
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Chief Officer’s Intent Feb 8-9 weekend
Volunteer email pilot
• Sent to 22,171 emails• Opened by 65% (14,887)
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Volunteer email pilot
Do you want to continue to receive?
• Weekly? 21%• Fortnightly? 35%• Monthly? 44%
• Yes 94%• No 6%
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Volunteer email pilot
• “Timely and informative covering issues we would not have known about otherwise.”
• “It was advantageous to receive news / comments from the one source rather than the ‘rumour mill’ which is not always correct.”
• “I don’t have time to go looking for possibly new information, this service delivers it to me in a timely manner so I don’t miss out”
• “It keeps you up to date on many things which is very good. I’d really like to see it carry on in the future…”
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Subscription management