Download - Membership Promotion (MP)
Membership Promotion (MP)RECRUITMENT
Who? Professionals in the following industries should join…
• Consulting engineering• Design build and architecture• Manufacturing• Environmental health• Indoor air quality • Energy• Food technologists• Construction management• Students• Contractors• Instructors/professors/university physical plant staff• Building owners, operators and developers• HVAC&R sales representatives
• Networking with industry leaders• Access to the latest and best technologies • Support the industry that provides livelihood• Receive a bounty of member benefits• Continuing education and certification
Why?Why should built environment professionals join?
• Chapters should have a balanced membership of industry representation
– Unbalanced chapters can lead to apathy amongst an unrepresented group
• Set goals to grow membership
• Recruiters should have a positive testimonial to share about why they are a member
ASHRAE ChaptersWhat is the chapter’s role in recruitment?
• Tailor programs to meet needs of target audience
– Work in tandem with CTTC, not in silos
• Have BOG members from your target audience
• Encourage joint meetings with allied associations
– USGBC, AIA, AEE, Etc.
• Promote company support of membership
• Reward companies who support membership
• Schedule two MP nights early – get on calendar!
Recruitment ToolsTips for creating successful recruitment programs
• Money: how does ASHRAE help them make money?• Jobs: how does ASHRAE help them a job?• Technology: how does ASHRAE deliver technology?• Education: how does ASHRAE help them learn?• Networking: how does ASHRAE help them build a
network?• Fun: how does ASHRAE make being in the industry
fun?• Recognition: how does ASHRAE recognize them?
Remember What MotivatesWhat motivates potential members and what recruiters need to know
• Always have your display of membership materials– Applications/Brochures– Computer for people to join and renew
• Member pins: only $3 in the merchandise store– Pin your new members right away!
• Create a chapter incentive for your current members who recruit members – Gift card to Starbuck’s/other local favorite coffee shop– ASHRAE logo item
• Ask staff – when you have a membership night coming up, give us a call – be sure you are prepared!
MP ToolkitWhat tangible items do MP Chairs need to effectively recruit?
• Always be prepared to promote ASHRAE:– At every chapter meeting– At industry events/meetings– To employers/companies
• Offer a welcoming smile and a handshake – If people aren’t comfortable, they won’t return!
• Recognize new members and visitors• Memorize your membership testimonial
MP Toolkit, ContinuedWhat are the intangible items I should have in my toolkit?
• Hold the first membership promotion by November• Have a recruitment goal• Offer an incentive for new members• Recognize existing members and guests• Recognize companies who support membership• Toolkit tangible and intangible, (slides 7 & 8)• Show Sustaining Momentum video (on your stick)• Follow up within 2 days with visitors/new members
Membership Promotion NightWhat will help me have successful MP nights?
• Membership reinstatement – Former members who want to keep election date– Pay back dues– Email [email protected]
• Membership rejoin– Former members who want to rejoin with new date– No back dues– Logon to ASHRAE.org, and ‘Join ASHRAE’
• Student membership – Builds the future of the industry, Society and chapter
• ASHRAE offers a special dues rate for members residing in developing economies (World Bank)
Membership ProgramsWhat membership offerings will I need to know when recruiting?
• Affiliate, Associate or Member age 35 and younger • Educational and leadership opportunities• Resources including:
– Young member spotlights– Mentoring programs– Recommended chapter programs– Facebook presence with regular updates– Society conference events– Leadership weekend– LeadershipU – shadowing ASHRAE board members– New Faces of Engineering for ASHRAE (EWeek)
YEA InstituteWhat is it and what programs does it offer?
• They need to select your chapter as preferred– Assignment will default by postal code or by country otherwise
• MP Chairs will receive an email for all new members• Follow up on any new members not on roster• Associate members who wish to advance to Member
– Update member bio with education, work experience and licenses
– Email [email protected]
• New member email notification from the Society president• Member packet with card/certificate in 4-6 weeks
They’ve Joined, Now What?What do you need to do after you recruit a member?
Group Discussion
Membership Recruitment
All of the MP training materials can be found at:
www.mptraining.weebly.com
Staff Support
You have two staff contacts at ASHRAE
Headquarters in Atlanta, GA, USA. They are:
Daniel B. Gurley, Manager of Membership
Email address: [email protected]
Phone: (678) 539-1127
Rhiannon Loomis, Asst Manager of Membership
Email address: [email protected]
Phone: (678) 539-1178
What questions do you have?
