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MERCEDES-BENZ”The Best or Nothing!”
By – I. LokeshDiv – ARoll – G17
Business Research Methodology
About the Company
Mercedes-Benz ranked among the top global premium car brand
Founded by Karl Benz on June 28, 1926 Mercedes-Benz is headquartered
in Stuttgart, Germany. Leader in luxury automobiles, buses,
coaches, and trucks. Multinational division of the German
manufacturer Daimler AG
History
Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car patented in January 1886.
The first Mercedes-Benz brand name vehicles were produced in 1926.
Throughout the 1930s, Mercedes-Benz produced the 770 model,a car driven by ADOLF HITLER.
Logo Says It All The ‘three-pointed star’ is
better recognised around the world than the Christian cross
– International Olympic Committee: Worldwide Symbol Recognition Survey, 1995
– Enduring Passion/Leslie Butterfield
Product LineUp and Models
Cars - Models such as Mercedes SLS AMG, Mercedes S-Class
Buses and Trucks- Mercedes-Benz produces a wide range of buses and coaches, mainly for Europe and Asia.
Limousines - Mercedes-Benz 600 or 600S Pullman Guard limousines offer a "bulletproof" option
Market in India
After six years of indifferent performance, it sold more cars than market leader Audi in the July-September quarter.
Among the Top-3 luxurious car maker.
Car ranges from 21 Lacs to 6 Crores(Pullman).
Market Share among Luxurious Vehicles in India
30
34
25
11
Market Share
BMWAUDIMERCEDESOTHERS
Example Mercedes-Benz World Firsts
Crumple Zone
Collapsible SafetySteering Column
SafetyHeadrests
ABS
Standard Airbag
SeatbeltTensioner
Front PassengerAirbag
Seats withintegrated SeatbeltsSide Airbag
ESP
Brake Assist
Production ChartC-Class having highest car sales among all the Mercedes Benz car models
Innovations, R&D Mercedes-Benz pioneered a system called
Pre-Safe to detect an imminent crash – and prepares the car's safety systems to respond optimally
Mercedes-Benz was the first to introduce pre-tensioners to seat belts, ESP.
Airbags were first introduced in the European market, beginning with model year 1981 S-Class
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Current Models
Compact luxury Saloons Tourer Coupes Cabriolets and Roadsters SUV
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Compact Luxury
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Saloons
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Tourer
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Coupes
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Cabriolets & Roadsters
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SUV
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