![Page 1: Meridian technologies social media advertising presentation](https://reader031.vdocument.in/reader031/viewer/2022030123/58a425641a28abec1a8b6a6d/html5/thumbnails/1.jpg)
Leveraging Advanced Facebook Advertising
10.09.15
SOCIAL MEDIA
@sarahndippity
![Page 2: Meridian technologies social media advertising presentation](https://reader031.vdocument.in/reader031/viewer/2022030123/58a425641a28abec1a8b6a6d/html5/thumbnails/2.jpg)
AD EVOLUTIONFacebook first launched advertising in 2005
Revenue reached $8.4 billion in 2015
Ads became dynamic and cost effective
@sarahndippity
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Interest Based Targeting
@sarahndippity
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Advertising Options
@sarahndippity
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UTM Codes
@sarahndippity
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Building Website Click Ads
@sarahndippity
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General Targeting Options
@sarahndippity
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Specific Targeting Options
@sarahndippity
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Specific Targeting Options
@sarahndippity
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Dayparting
@sarahndippity
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Launch Ads
@sarahndippity
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Reporting: Ads Manager
@sarahndippity
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Reporting: Google Analytics
@sarahndippity
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Progressive Ad Objectives
@sarahndippity
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Offer Claim Ads
@sarahndippity
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Local Awareness Ads
@sarahndippity
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Video View Ads
@sarahndippity
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Convert Customers
@sarahndippity
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Conversion Pixels
1. Custom Audience Pixels
2. Conversion Tracking Pixels@sarahndippity
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1. Custom Audience Pixels
@sarahndippity
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Types of Audiences
@sarahndippity
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Website Traffic
@sarahndippity
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Website Traffic
@sarahndippity
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Create Ad Just For Them
@sarahndippity
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Lookalike Audiences
@sarahndippity
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Building a Lookalike
Optimize for Similarity
@sarahndippity
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2. Conversion Tracking Pixels
@sarahndippity
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Types of Conversion Tracking
@sarahndippity
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Lead Generation PixelGenerate More Newsletter
Email Signups
@sarahndippity
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@sarahndippity
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Create Lead Generation Ad
@sarahndippity
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A Lead Generation Ad
@sarahndippity
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Conversion Reporting
@sarahndippity
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Conversion Reporting
@sarahndippity
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Audience Insights
@sarahndippity
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Audience Insights: Demographic
@sarahndippity
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Audience Insights: Location
@sarahndippity
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New Custom Audience PixelOne Pixel To Track Them All
Build Custom Audiences from your website
Optimize ads for
conversions
Track conversions back to ads
@sarahndippity
![Page 39: Meridian technologies social media advertising presentation](https://reader031.vdocument.in/reader031/viewer/2022030123/58a425641a28abec1a8b6a6d/html5/thumbnails/39.jpg)
Dark Posts
@sarahndippity
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Unpublished (Dark) Post AdsWhy Use Them?
Customize Targeting
Split Test Ads
Avoid Spamming
Discover New Prospects
@sarahndippity
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Creating a Dark PostUsing Power Editor
@sarahndippity
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Creating a Dark PostUsing Power Editor
@sarahndippity
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Creating a Dark PostUsing Power Editor
@sarahndippity
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Creating a Dark Post Ad
@sarahndippity
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Creating a Dark Post Ad
@sarahndippity
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Key TakeawaysCombine different objectivesExperiment with ads
Identify your audience
Track ROI
Continue to refine
@sarahndippity