Download - Metadata Strategies And Tools
Metadata Strategies and ToolsContent Strategy Consortium
Page 1 © 2009 Razorfish. All rights reserved.
March 19, 2009
Helping stakeholders understand and work with large, complex sets of metadata
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• Get expert input
• Get approval for data
• Build partnership and ownership
• Distributed communication
Successful Metadata & Taxonomy Building
Deliverables+
Communication
“Politics and consensus building are the toughest aspects of building a taxonomy”
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Concept Wireframes Design
Groundwork & High Level
Dimensions &Relationships
DetailedTaxonomy
Build Live
Usage & Maintenance
Communication
When Do You Start?W
eb D
evTa
xono
my
Align with the web development process
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Concept Wireframes Design
Groundwork & High Level
Dimensions &Relationships
DetailedTaxonomy
Build Live
Usage & Maintenance
Communication
Concept Phase
Key Question: What is the site about?
Tip: Start building consensus as early as possible.
Page 5 © 2009 Razorfish. All rights reserved.
Web
Dev
Taxo
nom
y
Why start thinking about metadata and taxonomy needs during the concept phase?
• Gather background information – audience, goals, resources.
• Identify primary organizing principles of the site.
• Determine what metadata work is needed.
• Scope and schedule the work and deliverables.
• Prepare stakeholders to help you.
Concept Phase Tasks
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Concept Wireframes Design
Groundwork & High Level
Dimensions &Relationships
DetailedTaxonomy
Build Live
Usage & Maintenance
Communication
Wireframe Phase
Key Question: How is the information organized?
Tip: Use real data in the wireframes
Page 7 © 2009 Razorfish. All rights reserved.
Web
Dev
Taxo
nom
y
Wireframe Phase Tasks
Dimensions and relationships• Finalize decisions about structure and complexity.
• Fill in the conceptual models with terms.
• Determine the relationships between metadata facets.
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Dimensions
Fashion Magazine
Locations People Holidays & Occasions
Gifts
Brands
Fashion EntertainmentStores Beauty
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Relationships
80th Annual Academy AwardsOscars 2008 Common Name
Best Picture Best Actor
George Clooney
No Country For Old Men
Atonement
Nom
inee
s
There Will Be Blood
Michael Clayton
Juno
WinnerWinner N
omin
ees
Daniel Day-Lewis
Johnny Depp
Tommy Lee Jones
Vigo Mortensen
Performance in
Performance in
Performance in
Performance in
Performance in
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Concept Wireframes Design
Groundwork & High Level
Dimensions &Relationships
DetailedTaxonomy
Build Live
Usage & Maintenance
Communication
Design Phase
Key Question: What’s the actual data?
Tip: Prototype the data.
Page 11 © 2009 Razorfish. All rights reserved.
Web
Dev
Taxo
nom
y
Design Phase Tasks
You’ve built the framework. What comes next? • Complete the details.
• Collaborate on design.
• Validate against user and business needs.
• Provide input on content management and retrieval.
Page 12 © 2009 Razorfish. All rights reserved.
Concept Wireframes Design
Groundwork & High Level
Dimensions &Relationships
DetailedTaxonomy
Build Live
Usage & Maintenance
Communication
Build Phase & Live
Key Question: How do we make sure this metadatais used properly and is still relevant in six months?
Tip: If they don’t own it, they won’t use it.
Page 14 © 2009 Razorfish. All rights reserved.
Web
Dev
Taxo
nom
y
Build Phase Tasks
Get Ready to Hand It Over• Provide guidelines for using the metadata in content creation.
• Provide guidelines for maintaining the metadata.
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We need useful, usable tools that will help unlock the story that data has to tell.
The solutions have evolved,and so have our problems.
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Metadata Tools
Looking for tools to• Develop taxonomy, controlled vocabulary, and metadata
relationships
• Prototype data so that designers can create meaningful interactive experiences
• Provide non-technical business users with a way to visualize and verify data
Looking for tools that are• Readily available
• Easy to start using
• Useful for the design process
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Metadata Tools
Used to construct lists of hierarchical sets of data, employing a construction based on Broader Terms and Narrower Terms.
MultiTes
A.K.A.
Semaphore Ontology Manger
A.C.S TermTree
WebChoir TCS-10
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Thesaurus Tools
• Require an abstract understanding of thesaurus type relationships that doesn’t really contribute to the design process
• Limited support for other relationships
• Moving terms from one level to another tends to be difficult
• Lack robust visualization options
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Drawbacks of Thesaurus Tools
Used to quickly map concepts and terms. More visual and easier to add, remove and rearrange things rapidly, while working.
Mindjet MindManager
Bubbl.us
FreeMind
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Brainstorming Tools
• Not great for expressing non-hierarchical relationships
• Becomes difficult to read when there are a large number of nodes
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Drawbacks of Brainstorming Tools
Used to capture metadata using semantic standards. More flexible and powerful in the types of relationships they can capture.
SWOOP
Altova SemanticWorks
Protégé
TopQuadrant TopBraid Composer
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Ontology Tools
• Required knowledge of the workings of RDF and OWL could be a barrier
• Not enough of them have good, flexible visualization options
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Drawbacks of Ontology Tools
Used primarily for viewing and exploring data and relationships, not for creating or editing.
RDF Gravity
IBM ManyEyes
OwlSight
Wordmap
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Visualization Tools
• Show or Hide elements as needed
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Visualization Tool: RDF Gravity
• Data has to be created elsewhere and imported
• Most are not quite flexible enough to show a wide range of data relationships
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Drawbacks of Visualization Tools