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Metal Coatings to drive Competitive
Advantage in the Packaging Industry
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Outline
2
• Drivers for changes
- The emerging force of the consumers
- Increasing Regulatory pressure
• Competitive advantage through differentiation to meet
anticipated needs
- Materials of concern-free coating platform
- Environmental impact reduction coatings
- Functional coatings
• In summary
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Can Makers
BrandsValspar
Regulatory
Consumers
Can Makers Brands
ValsparRegulatory
Consumers
Growing Complexity of the Value Chain
3
Stronger stakeholders have increased the complexity of the Metal Packaging Value
Chain requiring closer upfront cooperation and communication to anticipate needs
and design solutions
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NGOs influence
Source: Buyer Beware Toxic BPA and regrettable
substitutes found in the linings of canned food. March
2016
A REPORT BY: Breast Cancer Fund, Campaign for
Healthier Solutions, Clean Production Action, Ecology
Center, Mind the Store Campaign
Conversation cloud form Salesforce.com Radian 6 -
March 27-April 2, 2016
NGOs publicly published a list of brands using BPA in their metal
packaging
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Impact of social media
5
Mention of BPA in 746/5154 posts on March 30th
Note number of followers
and updates – the
message is getting out
NGOs’ campaign directed on Food brands immediately triggered a
peak of consumer activity in social media
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Government Regulatory
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France: BPA use suspended for all direct food contact materials
California: listed BPA and styrene on Prop 65
China: enforced and controled GB9685 limit for formaldehyde
China: 4% tax on high VOC coating and further penalties for
high VOC users (can makers)
Governments have increased their regulatory activity, directly
impacting the Metal Packaging Coatings and their use
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Can Maker Hierarchy of Market Needs Evolution
PAST FUTURE
Pack
Protection
Cost-efficiency
Market Growth Support
Can maker market needs are changing driven by growing consumers
influence
Differentiation
Regulatory Compliance
Cost-Competitiveness
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Confidential 8
Influencers on coatings today
Can Linings
Can Makers
NGO’s
Regulatory Agencies
Brands
Universities
Blogo-spherePoliticians
Moms
Media
Consumers
Alternative Packaging
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Safety by Design - Valspar’s Development Process
9
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Next generation coatingChemical of concerns have defined next generation roadmap for coatings
10
• Materials of concerns free – Not only NBPA but also Formaldehyde, Styrene, free
• valPure® V70 series is an unique next Generation WB NBPA Epoxy Technology
• Engineered for high performance based on 50-year history, acceptance and performance advancement of epoxy technology
+ Designed For Epoxy-like
Performance
+ Excellent Application And
Film Performance
+ Minimum Line Adjustments
For Conversion
Can Makers Brands Consumers
+ Water-based Clean
Technology
+ Free Of Critical Materials Of
Concern
+ Accepted By Major NGOs In
the US
+ Vetted By Independent
Experts And Laboratories
+ No Endocrine Activity Proved
+ Safe For The Entire Family
Adding value to the entire metal packaging value chain
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• System Cost and Energy Reduction
• Enable continued line speed improvement
• Waste Reduction
• Environmental Management
11
Drivers of SB to WB conversion for Beverage EndsThe water-based conversion, yet to happen in Asia, is an opportunity for
cost-efficiency improvement
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• Adding functionality to invisible protection
– Oxygen reduction
– Super-hydrophobic/ -oleophobic/ -omniphobic
– Anti-microbial
– Active corrosion inhibition
– Encapsulated additives
• Exteriors: Better Billboards – More Interactive
– Visual and tactile effects
– Format, shape and size
– Smart coatings: Package safety indicators
– Thermochromic and Ultraviolet coatings
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Novel Functionality
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In Summary
• Increasing complexity of the Metal Packaging Value Chain with new players
acting as strong influencers
• Coatings are no longer invisible to consumers, chemical awareness in the
society is on the rise
• Material innovation and new conversion technologies will deliver performance
and boost competitive advantage
• Strong collaboration is critical to go beyond consumers’ expectations
Can Makers Brands
ValsparRegulatory
Consumers