MFS Europe Communications
Program CoordinatorStatus UpdateFebruary 2014
MFS Europe Communications Overview
MFS Europe Advertising/Promotion
MFS Europe LaunchAdvertising/Promotion Guidelines
MFS Europe Newsletter
Family Force Website Administration
Website AdministrationMFS Europe Website LaunchMFSP Program Coordinator Website
MFS Europe Advertising/Promotio
nMFS Europe Launch
Advertising/Promotion Guidelines
MFS Europe Advertising/Promotion
• MFS Europe Launch• See timeline
• Advertising/Promotion Guidelines• Document outlining suggestions for
promoting your MFS Europe centre programs/services to include:• Email Communication – a list of “Do’s” to
follow• Poster tips • Radio suggestions• Social Media status• Website guidelines
MFS Europe Newsletter
OverviewReason for European NewsletterCurrent Versus Proposed StructureImplementation StatusNewsletter LayoutNewsletter Content
Cover Page
Theme PagesCalendar
Best PracticesProcessesResources
Why Change?
Problem• Limited Resources• Disjointed Communication
• Various design formats/layout• Content disjointed
• Random Objectives (Undefined Deliverables)
Solution• Pool Resources• Distinct Communication
• One new design with consistent layout• Well-defined message targeted for
specific audience
• Deliberate Objectives (Defined Deliverables)
MFS
Europe Newslette
r
Program Coordina
tors
Directors
Service Providers
Community Memb
ers
Tri-community Newsletter
Child & Youth
Family Separation & Reunion
Personnel Development &
Community Integration
Prevention, Support, &
Intervention
ShapeNewsletter
Child & Youth
Family Separation & Reunion
Personnel Development &
Community Integration
Prevention, Support, &
Intervention
NaplesNewsletter
Child & Youth
Family Separation & Reunion
Personnel Development &
Community Integration
Prevention, Support, &
Intervention
RemoteNewsletter
Child & Youth
Family Separation & Reunion
Personnel Development &
Community Integration
Prevention, Support, &
Intervention
UKNewsletter
Child & Youth
Family Separation & Reunion
Personnel Development &
Community Integration
Prevention, Support, &
Intervention
Current Structure Proposed Structure
Brussels Newsletter
Child & Youth
Family Separation & Reunion
Personnel Development &
Community Integration
Prevention, Support, &
Intervention
Implementation Status
Newsletter Template Newsletter Calendar Refine
CREATE
Newsletter
Cover Page
Photo
Inside this issue
Logo
Theme PagesNews & Updates Resources
Information & Referral
Lifestyle (Nutrition & Fitness)
Parents & Caregivers Child & Youth
Volunteers Students & Professionals
Community Calendar
Calendar Events and contact information
Virtual
Brussels
Shape
Naples
UK Tri-Commu
nity
Newsletter Layout
Newsletter Content – Cover Page
• Photo • Main Story• Captures Attention
• Design • Vary color with issue
• Inside this issue • Hyperlinks to each section
Newsletter Content – Theme Pages
• One page per section• Include short article and other material:
• Should support main theme of the month
• Tips • Links• Reference • Pictures• Recipes • Contests
Newsletter Content - Calendar
• Calendar to show overview of events/programs available to all centres (ie. virtual).
• Each location has their own space to highlight location specific programming/events and information along with centre contact information. Hyperlinks to posters will be used so it is not necessary to include all program details on this page.
Best Practices
• Succinct Communication – short articles or article reviews• Targeted Subject Matter – remember your audience• Appropriate Documentation – cite your sources of
information• Confidentiality – waivers for photographs• Relevant and Recent – appeal to your audience with most
up to date information
Newsletter Process Flow
Process Inhibitor: Missed Deadlines!
Further Information• MFS Europe Newsletter Guidelines – Guidelines on proposed content,
schedule of submissions, roles and responsibilities, translation, proofreading and editing, and distribution.
• MFS Europe Sample Newsletter – A sample newsletter showing the design, layout, and examples for each section of the proposed content.
• MFS Europe Newsletter Calendar – An overview of 2014 submission deadlines, monthly topics/focus, submission requirements by centre, and suggestions for newsletter content.
• MFS Europe Advertising and Promotion – Guidelines for distributing newsletter and promoting centre events.
Family ForceWebsite Administration
MFS Europe Website LaunchMFSP Program Coordinator Website
Family Force
• Website Administration• Updates done once per week (unless
requested otherwise)• Website change request form• See MFS Europe Advertising/Promotions
Guidelines under website section for more information
Family Force
• MFS Europe Website Launch• Awaiting input on website design and content from Program
Coordinators and PSP before timeline established
• MFSP Europe Staff Website• https://www.familyforce.ca/sites/MFSPEurope/EN/Pages/
MFSPEuropeProgramCoordinators.aspx
Questions/Discussion