Download - mGage - Surash Patel
Day of micro-‐moments
My bill is how much?; “I need to speak to someone!”
New coffee shop; “Do you want to grab a drink?”
The sun is shining; “What’s for lunch?”
Friend’s birthday this weekend; “What shall I buy?”
Dinner tonight; “Where am I going?”
Time to go; “Taxi or bus?”
Mastercard Customers who shop both online/offline spend 250% more on
average. Source: Think With Google
Macy’s Omnichannel shoppers 8x more valuable (than those in single
channels) Source: Think With Google
7 4, , ,7 3 5 2 0 1 1 6 0 4Mobile ConnecHons
Sources: Apple, Intel
iPhone 6 launch weekend: Apple sold 25x more CPU transistors than were in all the
PCs on Earth in 1995
Everyone gets a pocket supercomputer
The first universal tech product
Every corporaHon
Every home and every
desk Every pocket
Source: Andreessen Horowitz
On average it takes a person 26 hours to report a lost wallet
On average it takes a person 68 minutes to report a lost phone
Source: Unisys
The average person checks their phone 221 Hmes per day.
Time spent on mobile devices in 2015 increased by 117% from 2014
Source: Smart Insights
The staHsHcs speak for themselves
98% 45% 8X
of all SMS are opened and read within 5
seconds!
of SMS campaigns are successful compared
to 6% of email campaigns.
higher engagement rate than e-‐mail
Sources: Mobile MarkeHng Watch, i7 MarkeHng, Media Post
44%
5.5 X
3.5 X 89%
54%
Conversion rate is 5.5 Hmes higher aber clicking a personalised recommendaHon
Online shoppers begin by using a search engine
Would consider ending retailer relaHonship if they are not given tailor-‐made relevant content & offers
In 2016, 89% of companies plan to
compete on the basis of customer experience
Omni-‐channel customers spend 3.5 Hmes more
Why be Customer-‐Centric?
Source: Emarketer
By 2017, 89% of markeHng leaders expect customer experience to be their primary basis for compeHHve
differenHaHon Source: Gartner
‘70% of online consumers agree that the quality, Hming, and relevance of a brand’s message influences their percepHon of a brand’
Source: Google/Ipsos
Brands and SMS Click & Collect | Basket Abandonment & Re-‐targeHng l Delivery noHficaHons l etc
Retail
Publishing
Travel & Leisure Healthcare
UHliHes
Finance
Communicate Pro
SMS, Push, MMS, Wi-‐fi, Voice, iBeacons, E-‐mail, Social, App Chat
The mGage Plaporm
• MOBILE ENGAGEMENT
• SIMPLE CRM INTEGRATION
• AUTOMATION
CRM
66202
CRM
Text ‘Order’ or ‘Switch
CRM
Your name and Address?
Name Address
CRM
Thanks! SIM on the way
Switch
Order
CRM
Is this your address? Yes
CRM
Thanks! SIM on the way
CRM
You’ve been switched!
O2 Free Sims 22%
Conversion Rate
Opt-‐In Profiled customers
Customer InteracZons per month
Customer InteracZons for InteracZve Service
9M 6M 100M Argos
CX + REVENUE
thank you
800 + Brands SMS 3,600,000 per hour Push 1,800,000 per hour SLA UpZme 99%
15 Years (Mobile) Experience 40 Billion Interactions Per Year
Surash Patel l General Manager, Europe l [email protected]