![Page 1: Millennials: Disrupting Consumerism...LEGGING all-star. Sits at the ankle. Fits like a glove. L SALAR There's a reason it's our #1 best-seller. Rated: TRADITIONAL RISE HiGH COMPRESSION](https://reader034.vdocument.in/reader034/viewer/2022042304/5ecfdb47223b2a2c7175eab5/html5/thumbnails/1.jpg)
Millennials: Disrupting Consumerism
ICBCSeptember 20, 2018
![Page 2: Millennials: Disrupting Consumerism...LEGGING all-star. Sits at the ankle. Fits like a glove. L SALAR There's a reason it's our #1 best-seller. Rated: TRADITIONAL RISE HiGH COMPRESSION](https://reader034.vdocument.in/reader034/viewer/2022042304/5ecfdb47223b2a2c7175eab5/html5/thumbnails/2.jpg)
CONFIDENTIAL 2
Perceptions about Marketing & Consumer Insight
What my friends think we do What our clients think we do
![Page 3: Millennials: Disrupting Consumerism...LEGGING all-star. Sits at the ankle. Fits like a glove. L SALAR There's a reason it's our #1 best-seller. Rated: TRADITIONAL RISE HiGH COMPRESSION](https://reader034.vdocument.in/reader034/viewer/2022042304/5ecfdb47223b2a2c7175eab5/html5/thumbnails/3.jpg)
CONFIDENTIAL 3
Perceptions About Marketing & Consumer Insight
What other departments think we do What my dad thinks I do
![Page 4: Millennials: Disrupting Consumerism...LEGGING all-star. Sits at the ankle. Fits like a glove. L SALAR There's a reason it's our #1 best-seller. Rated: TRADITIONAL RISE HiGH COMPRESSION](https://reader034.vdocument.in/reader034/viewer/2022042304/5ecfdb47223b2a2c7175eab5/html5/thumbnails/4.jpg)
Marketing & Consumer Insight Department Goal
To uncover unmet and unvoiced consumer needs
which can inform and inspire innovation for
disruptive growth in the marketplace.
CONFIDENTIAL 4
“
”
![Page 5: Millennials: Disrupting Consumerism...LEGGING all-star. Sits at the ankle. Fits like a glove. L SALAR There's a reason it's our #1 best-seller. Rated: TRADITIONAL RISE HiGH COMPRESSION](https://reader034.vdocument.in/reader034/viewer/2022042304/5ecfdb47223b2a2c7175eab5/html5/thumbnails/5.jpg)
CONFIDENTIAL 5
![Page 6: Millennials: Disrupting Consumerism...LEGGING all-star. Sits at the ankle. Fits like a glove. L SALAR There's a reason it's our #1 best-seller. Rated: TRADITIONAL RISE HiGH COMPRESSION](https://reader034.vdocument.in/reader034/viewer/2022042304/5ecfdb47223b2a2c7175eab5/html5/thumbnails/6.jpg)
CONFIDENTIAL 6
![Page 7: Millennials: Disrupting Consumerism...LEGGING all-star. Sits at the ankle. Fits like a glove. L SALAR There's a reason it's our #1 best-seller. Rated: TRADITIONAL RISE HiGH COMPRESSION](https://reader034.vdocument.in/reader034/viewer/2022042304/5ecfdb47223b2a2c7175eab5/html5/thumbnails/7.jpg)
CONFIDENTIAL 7
![Page 8: Millennials: Disrupting Consumerism...LEGGING all-star. Sits at the ankle. Fits like a glove. L SALAR There's a reason it's our #1 best-seller. Rated: TRADITIONAL RISE HiGH COMPRESSION](https://reader034.vdocument.in/reader034/viewer/2022042304/5ecfdb47223b2a2c7175eab5/html5/thumbnails/8.jpg)
CONFIDENTIAL 8
Millennials: Disrupting Consumerism
Who are they?
How are they different?
What is their impact?
![Page 9: Millennials: Disrupting Consumerism...LEGGING all-star. Sits at the ankle. Fits like a glove. L SALAR There's a reason it's our #1 best-seller. Rated: TRADITIONAL RISE HiGH COMPRESSION](https://reader034.vdocument.in/reader034/viewer/2022042304/5ecfdb47223b2a2c7175eab5/html5/thumbnails/9.jpg)
CONFIDENTIAL 9
![Page 10: Millennials: Disrupting Consumerism...LEGGING all-star. Sits at the ankle. Fits like a glove. L SALAR There's a reason it's our #1 best-seller. Rated: TRADITIONAL RISE HiGH COMPRESSION](https://reader034.vdocument.in/reader034/viewer/2022042304/5ecfdb47223b2a2c7175eab5/html5/thumbnails/10.jpg)
CONFIDENTIAL 10
![Page 11: Millennials: Disrupting Consumerism...LEGGING all-star. Sits at the ankle. Fits like a glove. L SALAR There's a reason it's our #1 best-seller. Rated: TRADITIONAL RISE HiGH COMPRESSION](https://reader034.vdocument.in/reader034/viewer/2022042304/5ecfdb47223b2a2c7175eab5/html5/thumbnails/11.jpg)
CONFIDENTIAL 11
![Page 12: Millennials: Disrupting Consumerism...LEGGING all-star. Sits at the ankle. Fits like a glove. L SALAR There's a reason it's our #1 best-seller. Rated: TRADITIONAL RISE HiGH COMPRESSION](https://reader034.vdocument.in/reader034/viewer/2022042304/5ecfdb47223b2a2c7175eab5/html5/thumbnails/12.jpg)
CONFIDENTIAL 12
![Page 13: Millennials: Disrupting Consumerism...LEGGING all-star. Sits at the ankle. Fits like a glove. L SALAR There's a reason it's our #1 best-seller. Rated: TRADITIONAL RISE HiGH COMPRESSION](https://reader034.vdocument.in/reader034/viewer/2022042304/5ecfdb47223b2a2c7175eab5/html5/thumbnails/13.jpg)
CONFIDENTIAL 13
![Page 14: Millennials: Disrupting Consumerism...LEGGING all-star. Sits at the ankle. Fits like a glove. L SALAR There's a reason it's our #1 best-seller. Rated: TRADITIONAL RISE HiGH COMPRESSION](https://reader034.vdocument.in/reader034/viewer/2022042304/5ecfdb47223b2a2c7175eab5/html5/thumbnails/14.jpg)
CONFIDENTIAL 14
![Page 15: Millennials: Disrupting Consumerism...LEGGING all-star. Sits at the ankle. Fits like a glove. L SALAR There's a reason it's our #1 best-seller. Rated: TRADITIONAL RISE HiGH COMPRESSION](https://reader034.vdocument.in/reader034/viewer/2022042304/5ecfdb47223b2a2c7175eab5/html5/thumbnails/15.jpg)
CONFIDENTIAL 15
Product Consumption - Educated Eaters vs. Others
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%
At least three times a week
Once or twice a week
Once or twice a month
Rarely
Never
Juice Beverage Consumption
All Other Respondents Educated Eaters
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%
At least three times a week
Once or twice a week
Once or twice a month
Rarely
Never
Sparkling Seltzer Consumption
All Other Respondents Educated Eaters
![Page 16: Millennials: Disrupting Consumerism...LEGGING all-star. Sits at the ankle. Fits like a glove. L SALAR There's a reason it's our #1 best-seller. Rated: TRADITIONAL RISE HiGH COMPRESSION](https://reader034.vdocument.in/reader034/viewer/2022042304/5ecfdb47223b2a2c7175eab5/html5/thumbnails/16.jpg)
CONFIDENTIAL 16
![Page 17: Millennials: Disrupting Consumerism...LEGGING all-star. Sits at the ankle. Fits like a glove. L SALAR There's a reason it's our #1 best-seller. Rated: TRADITIONAL RISE HiGH COMPRESSION](https://reader034.vdocument.in/reader034/viewer/2022042304/5ecfdb47223b2a2c7175eab5/html5/thumbnails/17.jpg)
Thank You