30 Maret 2016
DUTA INTIDAYA
Bursa Efek Indonesia
Mini Expose Penawaran Umum Perdana Saham
PT Duta Intidaya Tbk. Public Expose
PT Duta Intidaya Tbk 28 May 2018
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AGENDA
I. CORPORATE OVERVIEW II. BUSINESS ACTIVITIES III. HIGHLIGHT ON FINANCIAL PERFORMANCE IV. HUMAN RESOURCES V. CORPORATE SOCIAL RESPONSIBILITY
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CORPORATE OVERVIEW
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Company Name : PT Duta Intidaya Tbk
Establishment : 2005
Industry : Retail of Health and Beauty products
Store Total : 80 stores located in Jakarta, Banten, West Java, Central Java,
Yogyakarta, East Java and Bali
Products : More than 24,000 product items, about 90% are health and beauty
Manpower : More than 650 employees
Average employee per
store
: About 7 employees/store
Head office address : EightyEight@Kasablanka Tower A 28th and 37th Floor
Jl. Casablanca Raya Kav. 88, South Jakarta
PROFILE OF PT DUTA INTIDAYA Tbk AS OF DECEMBER 2017
Establishment
of the
Company.
2005 2006 2012 2014 2016
The Company
opens its first 4
stores.
The Company
operated 12 stores
with a net revenue
of more than Rp 75
billion.
The Company
expands to
Central Java,
and operates 43
stores. The
Company's total
net revenues
reached over Rp
192 billion.
The Company
became a public
company listing
its shares at the
Indonesia Stock
Exchange on 28
June 2016. The
Company
operated 59
stores with a net
revenue reaching
approximately Rp
237 billion.
COMPANY JOURNEY
2017
4
The Company
operated 80
stores with a net
revenue of more
than Rp 363
billion. The
Company raised
funds of over Rp
65 billion through
a rights issue
exercise, which
was completed in
January 2018.
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Zannuba Arifah Chafsoh
Rahman
(President Commissioner and
Independent Commissioner)
Sugito Walujo
(Commissioner)
Ayu Patricia Rachmat
(Commissioner until the conclusion of
General Meeting of Shareholder on
28 May 2018)
THE COMPANY'S MANAGEMENT
Board of Commissioners
Dominic Kai Ming Lai*
(Commissioner)
Edith Shih*
(Commissioner)
Alan John Heaton*
(Commissioner)
Irwan Bunyamin Afiff*
(Independent Commissioner)
* All appointments are effective from the conclusion of the Annual General Meeting of Shareholders on 28 May 2018
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Lilis Mulyawati (President Director)
Sukarnen Suwanto (Independent Director)
Mariawati (Director)
Zannuba Arifah Chafsoh Rahman Chairman
Friso Palilingan Member
COMPANY MANAGEMENT
Nurharyanto Member
Board of Directors
Audit Committee
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In 2017, the Company operated 80 stores in 7 Indonesian provinces with a total retail area of about 12,000 m².
STORE NETWORK
Jakarta
31 stores
Central Java
4 stores
West Java
24 stores
Banten
10 stores
Bali
4 stores
East Java
5 stores Yogyakarta
2 stores
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BUSINESS ACTIVITIES
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At a glance
PT Duta Intidaya Tbk
The Company is engaged in trading activities of health and beauty products.
The Company was established in 2005, and by end of 2017 the Company
operated 80 stores under the brand name "Watsons".
License and Support
A.S. Watson Group
The Company is the sole and exclusive licensee of the Watsons brand in
Indonesia and receives support from the A.S. Watson Group.
Brand Positioning In line with the Company's brand positioning, most stores are located in
shopping centers surrounded by densely populated residential areas and
easily accessible to consumers.
COMPANY ACTIVITY OVERVIEW
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Watsons Brand and Relationship
with Suppliers
Innovative Outlet Concepts and
Corporate Outreach Plans
Focus on Consumers by
Providing Various Value Added
Services, Partnership Programs
and Social Media Platforms
The Experienced Management Team
supported by the A.S. Watson Group
COMPETITIVE ADVANTAGE
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COMPANY FOCUS
5. E-Commerce
1. Own Brand &
Exclusive
Products
2. New Store
Development
3. People
Development
4. Brand Building
- Increase product assortment
- Increase sales participation
- Digital (Social Media & e-Commerce)
- Collaboration with third parties (banks,
marketplace, and telco operator)
- Offline activities with brand owners
- CRM
- Reaching online shopper through delivery
coverage to Sumatera, Kalimantan, and
Sulawesi
- Highlighting more exclusive products
- Promoting customer engagement in
collaboration with CRM
- Teamwork
- Training and product knowledge
- Coaching and Counseling
- Store expansion
- Innovation and renovation
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EFFORTS TO INCREASE SALES
New Store
Opening Store
Refits
Products Promotions
Opened 22 New Stores
spread in 7 Cities
• Jakarta
• Bandung
• Tegal
• Yogyakarta
• Surabaya
• Karawang
• Cilegon
• Wider range of Health products
• Own Brand New Product Development
• Additional assortment in Skincare,
focusing on Derma & Face Masks
• Strengthen own brand and exclusive
products display among Top
Brand
• Exclusive product for differentiation
• First launch in the market
Total 12 stores were re-launched in 2017
include Store Refit and Re-Layout
• Bank Promotion Discount
• Thematic Sale
• Anniversary Gift
• Get Active
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COOPERATION WITH THIRD PARTIES
September 2017 – Launch Watsons Official Stores @ Shopee April 2017 – Opened 3 Stores Cooperation with Transmart April 2017 – Open 3 Stores Cooperation With Transmart
Transmart Maguwo Yogyakarta
Transmart Buah Batu Bandung
Transmart Tegal Nov & Dec 2017 – Opened 2
Stores Cooperation with
Ramayana
Nov and Dec 2017 – Open 2 Stores Cooperation With Ramayana
Ramayana Cilegon Ramayana Karawang
Transmart Buah Batu Bandung
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STORE REFITS AND RELAYOUTS
•Introducing the New Gen Y concept
•Converting 12 stores to G7 premium concept
•Relaunch our 1st and the biggest store @ PIM
•Offering Innovative store layouts for greater
customer experience
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E-COMMERCE DEVELOPMENT
e-Commerce business growth through digital marketing execution
and providing the best retail shopping experience for customers
Watsons Social Media
Platform Watsons Own Platform Watsons Market Place
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WATSONS CRM LAUNCHING
Launch Watsons Indonesia CRM Card
at Scenic Resto & Lounge, Jakarta
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HIGHLIGHT ON FINANCIAL PERFORMANCE
TRENDS IN MACROECONOMICS
Source: https://tradingeconomics.com/indonesia/forecast
GDP Growth
YoY Retail Growth
Population
Minimum
wage/month
Inflation
2016 2017 2018F
5.0% 5.1% 5.5%
7.7% 2.5% 9.2%
259M 262M 265M
3.1M 3.4M 3.6M
2016 2017 2018F
3.0% 3.6% 4.3%
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• Stronger GDP growth vs Dec 2016 and keep accelerating up to 2018
• Weak YoY retail growth in 2017 but expected to improve in 2018
• Minimum wage has increased for the past 2 years at CAGR 7.8%
• Inflation rate keep increasing from 2016 until 2018
TRENDS IN INDUSTRY
Source: Bank Indonesia, Retail Survey January 2018
Retail Market Growth
• Retail Sales Growth (yoy) was negative in Jan 2018 after Christmas and New Year, mostly decline in IT,
communication and household equipment, while food, beverages & tobacco also worst affected even not dominant
• Retail Sales Growth (yoy) predicted to pick up in Feb 2018 from recovery of food, beverages and tobacco
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75 81
105
166
2014 2015 2016 2017
Gross Profit (billion Rp)
20
163
192
238
364
2014 2015 2016 2017
Net Revenues (billion Rp)
31%
CAGR
REVENUES, GROSS PROFIT AND EBITDA
Same Store
Growth 30%
30%
CAGR
Gross Profit
(billion Rp)
22 Stores
53 %
New Stores Addition
Total Net Revenue Growth
EBITDA*)
(billion Rp)
(6)
(12) (11)
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2014 2015 2016 20172017
*) EBITDA = Earnings before interest, taxes,
depreciation, and amortization
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159
127
199
276
2014 2015 2016 2017
Total Assets (billion Rp)
128
82
100
155
2014 2015 2016 2017
Total Liabilities (billion Rp)
31
45
100
121
2014 2015 2016 2017
Total Equity (billion Rp)
FINANCIAL POSITION
HUMAN RESOURCES
Human Resources Development Programs and
Trainings (internal and external) are provided to
continuously develop human resources competence:
Product Knowledge, New Hire Trainings
Store Development Programs
Personal Development Programs
Functional Trainings
HUMAN RESOURCES DEVELOPMENT
MOBILE LEARNING APPLICATION
The Company launched the Mobile
Learning - Pocket U application. This
application is one of the methods to meet
the wider training needs more efficiently
and effectively.
CORPORATE SOCIAL RESPONSIBILITY
Community – visiting home for street children
• Having lunch and togetherness to get closer with street children
• Venue : Rumah Karya Sahabat Anak Grogol
• Date : 30 April 2017
Cervical Cancer Seminar
• To give information about cervical cancer and
its precaution for working women, with
participants are woman from working
neighborhood.
• Venue : Head Office Community Room
• Date : 19 May 2017
Loving and Caring for Breast Cancer
Survivor
• Sharing knowledge about how to face breast cancer.
• Giving support to cancer survivor
• Giving an opportunity to survivors to share their
experience on how they survive from and facing the
breast cancer
• Sharing BEAUTY CLASS tips
• Venue: Omni Hospital Alam Sutera Tangerang
• Date : 21 October 2017
Community : Break Fasting with Tebet Orphanage
• Sharing togetherness and happiness with Tebet Orphanage,
giving and delivering empathy to Orphanage
• Venue : Head Office Community Room
• Date : 19 June 2017
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THANK YOU