minimalDesigned and presented by: louis twelveStrategic Directions
2019-2022
Centering Community Power for Health Justice and Racial Equity
Increase capacity of basebuilding organizers to do what they do
better, faster, more sustainably, and more profoundly.
The Praxis Project
Make the case and provide evidence for directly investing in
basebuilding organizing as a strategy for advancing health justice
and racial equity.
Create space within traditional/professional public health for
authentic engagement with empowered community organizations.
Legislative advocacy that centers community priorities
Theory of ChangeBuild/Center Community
Power
Increased Agency to Shape Policies,
Systems and Practices
Basebuilding organizing is intrinsically valued
and directly supported More Just Society
Incubating and creating opportunities for shared learning—focus is basebuiding organizers:• Organizational Development• Program Design & Development• Organizing Practices• Political Education & Advocacy• Connecting and Networking
Praxis & Community basebuilderswork to build power through: • Youth and Community Member
Leadership Training & Development
• Advocate for more effective policies that center community health and racial equity
Positive Change across Determinants of Health Justice and
Racial Equity
Focus on local priorities to build power and change underlying conditions to promote health justice and racial equity across the social, environmental economic, and determinants of health and racial equity. Local priorities supersede national campaigns.
Traditional professions will see basebuilding community organizing as a necessary partner to achieve health justice and racial equity.Philanthropy recognizes value of directly supporting basebuildingorganizing for its own sake.
--Improve Health Outcomes
--Build Community Power
--Community Centered Activities/Impact
--Participatory Budgeting
Sugary Drinks—Why?
Previous StrategyPublic Health Perfect/Politically
ChallengedFailed 30 times
• 2 cents/ounce• Dedicated Tax—66%• Retail Tax—Felt at the Register• Focused on raising prices to curb
demand/consumption• “Success” if price of soda increased
resulting in decreased purchase
Berkeley StrategyPolitical Perfect/Public Health Good
Oakland, San Francisco, Albany
• 1cent/ounce• General Fund Tax (50%)
• Panel of Experts• Excise Tax Paid by Distributors• Focused on generating revenue to
address complex roots of diseases caused by overconsumption of sugar water
• “Success” defined by increased community knowledge, and behavior changes of folks receiving benefits of investment
Negotiation/Compromise
SSBPPE---Goals
Priority Strategies
Discussion?