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OUR PROFILE
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All children aregifted. Some just open
their packages earlierthan others.Michael Carr
Author
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AMBASSADORS OF HOPE 4
OUR PLAYGROUND 5
IN THE BEGINNING 6
THE JOURNEY 7
GROWING AND TRANSFORMING 8
OUR REACH 9
OUR METHODOLOGY 10
OUR PROGRAMMES 11
YOUR PARTNER 12
OUR PARTNERS 14
OUR TEAM 16
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AMBASSADORS OF HOPE
For the youth tohave a brighterfuture, I, you, we- and the broadercommunity - need to
take responsibility byinvesting in them asindividuals.Sunet Wagner,
Founder and CEO, miniMAX
miniMAX is a company that brings hope. We dothis by showing the youth that they have a future.
We unlock their potential and show them how that
potential can be transformed into a career.
Not every person is artistic. But everyone has a
super-talent. What began as a performing
arts company, in 2001, has evolved into an
organisation that uses the arts as a vehicle for life-
and career-readiness programmes.
Since 2006, we have steadily built an unshakable
reputation as the premier support structure of
young superheroes. When you partner with
miniMAX, you partner with a company that has
found a way to impact the youth in a predictable,
measurable, sustainable and scalable way.
Each learners success story is your contribution
to South Africas social prosperity and economic
performance.
miniMAX its about impact! What is yours?
We believe that allyoung people aresuperheroes!
Our task is to helpthem discover
their own uniquesuperhero gifts.
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Our Mission
OUR PLAYGROUND
I want to inspire people.I want someone to look atme and say, because ofyou I didnt give up.
Anonymous
miniMAX
Group participation;Individual results.
At first I didnt have confidenceand I didnt really believe inmyself and I was scared to showthe world what I am capable of,but now I do believe in myself.
I can show the world what I amcapable of, and I am grateful tominiMAX. I am now a role modelto my little sisters.Bonolo, Grade 11
Johannesburg Secondary School
To be the premierprovider of youth
programmes,focusing on life and
career readinessskills, using the arts.
To unlock ouryouths potential
and purpose usingthe arts.
To scale predictable,measurable,
sustainable, and impact-driven programmes into
27,000 schools inSouth Africa.
Our Purpose Our Vision Our Values
Integrity Trust Teachability Loyalty Perseverance
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If you think youretoo small to have animpact, try going tobed with a mosquitoin the room.
Anita Roddick,
Founder, The Body Shop
miniMAX asked itself thequestion:
Is it possible to impartessential life andcareer readiness skillseffectively, predictablyand sustainably using the
fun elements of the artsto do so?
Our answer:Yes!
During her studies at North-West University, Sunet
Wagner, the CEO of miniMAX, was a member of the
Alabama Student Company, a musical revue group.
Little did she know that her experiences, as part of the
Company, were preparing her not only for her career
but for her life purpose! Fresh out of varsity, Sunet
founded miniMAX as a platform to create access for
the youth, to the performing arts, as well as to connect
young people to their purpose. I saw miniMAX as thebridge between who children are and who they want to
be, says Sunet.
IN THE BEGINNING
PURPOSE
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THE JOURNEY
In 2016 miniMAX looks forward to
climbing to even greater heights,
together with you!
From 2001 to 2005, miniMAX was a
company that held an annual talent
show, Revue miniMAX, a platform
dedicated to show-casing its students
super-talents.In 2005, miniMAX partnered with
Raizcorp, a business incubator. miniMAX
began to soar to new heights with the
realisation that the business was not just
about talent shows.
So began the evolution of miniMAX
into a high-impact company dedicated
to unlocking the potential of youngpeoples talents to ensure their personal
success in life.
2006 to 2011were what miniMAX calls
the research and development phase of
the companys journey. miniMAX began
to see its clients not only as schools
and parents, but began to partner with
corporate companies committed to South
Africas social and economic future, fast
tracking the development of young people
while offering them a practical platform to
harness and apply their talents. In 2012, miniMAX proved that it could
deliver we showcased our ability
to create win-win outcomes for all
stakeholders miniMAX does what it
says it will, and does it when we say we
will!
In 2013, miniMAX proved that it could
scale we organised a 40-week
programme in 12 schools, running 6
sessions a day!
In 2014, miniMAX proved that it could
monitor and evaluate we learned
to prove impact in the development
space!
In 2015, miniMAX proved that it could
customiseour programmes to meet our
clients specific needs Municipalities
want youth to learn how government
works; IT companies want them to
understand technology in the workplace
we find ways to leverage each
individuals super-talent to give them
and the economy the best opportunity
to succeed!
20
01
2005
2011
2013
2014
2016
20152015
At a book launch, inspired by Sunets
entrepreneurial journey, she met the
Group Commercial and CSI Managers
of Tsogo Sun. It was a meeting that
provided miniMAX with an important
spring board to accelerate its high-
impact, socio-economic development
mission. This led to the birth of the
Tsogo Sun Arts Academy which
speaks into the Tsogo Sun Citizenship
Strategy focusing on Community
Development, Entrepreneur Develop-
ment and Environmental Education.
At this point miniMAX completely
transformed into a company that
uses the arts as a vehicle to prepare
youth for career success and to
become socially responsible citizens. It
is a story of hope, perseverance and
tenacity the very qualities miniMAX
aims to instil in the beneficiaries of its
programme!
2012
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GROWING AND TRANSFORMING
Promise me youllalways remember:Youre braver than youbelieve, and stronger
than you seem, andsmarter than youthink.Christopher Robin to Winnie the Pooh
In 2016, miniMAX Performing Arts continues to
grow with the establishment of miniMAX Youth
Development, a 51% black-owned company,
which will be the structure through which we
will interact with government and corporate
companies.
In addition, we have set up two trusts for our staff
and beneficiaries:
A trust for our qualifying employees and
another for our non-qualifying employees.
Mirroring this process, we have also set up two
NGOs for our beneficiaries.
At miniMAX, what we do for one, we do for all.
By the end of 2016, miniMAX will be a fully-
transformed company, allowing all who interact
with us to share in the benefits of our success.
ACCOUNTABILITY:Do what needs doing!
WHAT ARE SUPERHEROES MADE OF?
BRAVERY:Go beyond!
COLLABORATION:Reach the common
goal!
COMMUNICATION:Express yourself!
CONFIDENCE:Take command!
CREATIVITY:Solve problems!
FOCUS:Concentrate!
PERSEVERANCE:Learn; Practise Succeed!
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OUR REACH
The two mostimportant days in yourlife are the day youare born and the day
you find out why.Mark Twain
35
000
300
800
4
500
500
000
Overthepasttenyears,wehav
e
Impact
edove
r350
00sch
oolch
ildren
Runmo
rethan
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nity-ba
sedpro
grammes
Reache
dmore
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00pub
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Transf
erred
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Hada
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proxim
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00000
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comm
unities
Our impact on the South African educational
system includes developing the talent of thousands
of learners, skills transfer to hundreds of teachers,
as well as the inclusive empowerment of many
schools and communities through the showcasing
of amazing productions.
Over the past ten years, we have also achieved
the following:
2002
ABSA Top Entrepreneurs Finalist
Been two-time BASA Award finalists for acting as
implementation partner:
2014
Increasing access to the Arts Award &
Development Award Tsogo Sun Arts Academy
2015 Increasing access to the Arts Award: Tsogo Sun
Arts Academy
War Horse
Sacred Heart College: 3 to 6 Refugee Project
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OUR METHODOLOGY
We give childrena glimpse of thepossible. They seewhat they can do,as well as what theyenjoy doing.Margaret Makoka, Agent ARROW, miniMAX
miniMAX takes each client through these six stages,
as illustrated in the AVIATION FRAMEWORK.
This is the miniMAX design, development and
implementation methodology, guaranteeing a
rhythmic, predictable, sustainable and impact-
driven programme.
The result is what we call a SKILLS DISPENSER.
Each client then chooses their focus areas (subjects)
around which a customised programme is built.
Content may be adapted, customised or created
to meet each clients specific needs.
STAGEASSENT0
STAGE
01ACTIVATE
STAGE
ACCESS02
STAGE
APPLY03
STAGEAFFIRM04
AVIATION FRAMEWORK
STAGE
ADJUST05
SKILLDISPENSER
Communication
Perception & Attitude
Teamwork &Problem Solving
Networking
Professionalism
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STAGE
01ACTIVATE
STAGE
ACCESS
02STAGE
APPLY
03STAGE
AFFIRM
04STAGE
ADJUST
05STAGE
ASSENT
0
The preparation
and agreement
stage in which
we customise
the project to
align with your
career readiness
objectives.
The application
and selection
stage in your
programme,
where your
beneficiaries,
are assessed,
selected and
orientated; the
baseline for your
programme is
established.
Institutional
and beneficiary
capacity-
building and
training. Your
beneficiaries will
be made aware
of their own
strengths and
potential, and
how these newly-
found skills
may be used to
create a brighter
future.
In this stage,
the beneficiaries
take their newly-
found skills to
experiment, hone
and apply them
to their lives.
This stage
culminates in
an end-line
monitoring
and evaluation
process.
This stage
contributes to
an increased
awareness and
understanding of
the programme
within the
community.
In this stage,
an external
independent
report on your
programme
is compiled,
providing insight
into the project
inputs, activities,
outputs and
outcomes.
OUR PROGRAMMES
Our programmes are tailored
to speak to:
LIFE READINESS
VOLUNTEERING
INTERNSHIPS
CAPACITY BUILDING
SHOWCASING
miniMAX programmes increase our youths
motivation to study, and help them to focus on their
future work opportunities. We get young people
ready for life! One student at a time, we increase
self-worth, achievement, belonging and cohesion.
The truth is that not every child is going to build a
successful career in the performing arts. However,
every child benefits from healthy self-esteem, an
ability to work in teams, and a balanced outlook
on life.
miniMAX programmes build character.
This is what future responsible citizens are made
of; its what superheroes are made of.
South Africa needs superhero citizens!
miniMAX had a great impact on my life, growing
my self-esteem and self-condence, helping me
to make wiser decisions, and helping me to
realise my dream, potential and talents.Prince Moloto (Agent in training - PROBIE 1)
SCHOOL
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YOUR PARTNER
Legacy
Tried and tested
models
Tried Implementation
An invested
implementation
partner
Partner with miniMAXto invest in somethingthat really matters andmakes a quantifiableimpact. We are lookingforward to partneringwith you and yourclients.
Contact us today.
To impact teachers,learners, parents,school leavers andthe community at
large, contributing tothe success of South
Africa now and in thefuture
Impact
When youpartner withminiMAXyou get...
To build a legacy
Outcomes Influence Best Interest Ambassador
Guaranteed
outcomes
To influence the
employability
statistics of our
country
A partner who has
your best interests
in mind and at
heart
A brand
ambassador!
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miniMAX givesus peace ofmind 7 yearsdown the linewe dont NEEDthem but WANTthem. Theymake our liveseasier!They arepositive energyand keep us ontrack throughcontinuousguiding
Alet van der Merwe, Maths
Educator, Horskool Die Anker
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OUR PARTNERS
Brand Exposure
Business
Clients
Collaborations
Events
Media Exposure
Platforms
Volunteering / Internships
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I learned
How tocommunicatewith newpeople I meetin my life,how to handlegood and badsituations andnot to give upon my dreams.That it can
take a villageto raise one kidbut love, peace,joy, respect andhappiness tomake one kid tobe successful.Neo Ramakone,
Diepsloot Combined
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With an uncompromising passion to develop tomorrowssuperheroes, the miniMAX team exists to discover, develop andnurture young talent.
All members of the miniMAX team have their own superheropowers.
The founder and CEO of miniMAX, Sunet Wagner, is known asSPECIAL AGENT STRAT. Her role is to set the course, direct
the way and make sure all systems are in place to achieve themission.
Other SPECIAL AGENTs include: With supersonic speed and extreme precision, SPECIAL
AGENT SONIC ensures that all agents are supportedand synchronised as a unit. Sonic transmits all codedmessages and is a beacon of hopeto agencies, agentsand superheroes alike.
SPECIAL AGENT FZZT short-circuits the gap betweenthe desired outcomes and the fun elements of the arts.She ensures that the implementing agents avoid self-destructioncaused by high voltage surges.
SPECIAL AGENT FINN ensures that programmes meetclient requirements, mobilises PROGRAMME SWATunits to hunt down the best value for money, eliminatesany threats to the delivery of quality services and infiltratesfinancial systems to enable the targeting of deadlines.
SPECIAL AGENT ARROW hits the operations andprogramme targets through meticulous planning,delegation and execution. She re-adjusts and alignsmultiple courses to meet the desired programme outcomes.
SPECIAL AGENT SEEDS is the keeper of the knowledgeand ensures that miniMAXs values, process and bestpractice seeds are sown, watered and nurtured to their fullpotential.
SPECIAL AGENT TRACKS has state of the art surveillance
techniques in place to highlight gaps and to set thescene for innovative solutions. Her on-going quest is tobuild an impenetrable fort with guaranteed results.
SPECIAL AGENT HUNT seeks outand identifies futureagents and agencies that are aligned in purpose and values.Collaboration is the key to establish world domination.He lives by the motto: All for one and one for all.
SPECIAL AGENT PARKER manages basecamp and ensuresthat everything goes according to planand that thePROBIES squad is equipped to meet all challenges.
SPECIAL AGENTS-in-training (PROBIES) are our youngup-and-coming ex-superheroes and future agents intraining.
The purpose of their mission is to gain thenecessary skills to infiltrate society effectively, thustaking the workplace by storm and ensuring worlddomination.
OUR TEAM
Erika Duvenhage
SPECIAL AGENT SONIC
Isabel Nel
SPECIAL AGENT FZZT
Lynn Eloff
SPECIAL AGENT FINN
Margaret Makoka
SPECIAL AGENT ARROW
Sunet Wagner
SPECIAL AGENT STRAT
Yushene Rajkuar
SPECIAL AGENT TRACKS
Prince Moloto
SPECIAL AGENT PROBIE 1
Pelude Sibindi
SPECIAL AGENT HUNT
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I have seen first-hand how danceand music haschanged lives,given childrenopportunities and
made meaningfulcontributions inself-discipline,responsibility andhas boosted theirconfidence...Rasheed Mosam, Teacher at Bree Primary School
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miniMAX PERFORMING ARTS (Pty) Ltd & miniMAX YOUTH DEVELOPMENT (Pty) Ltd
T: 011 391 7639
F: 086 518 0840
W: www.minimax-arts.com
ACCOUNTABILITY Responsible. Faithful. Answer call of duty.
BRAVERY Face fears. Go beyond.
COLLABORATION Work together. Reach the common goal.
COMMUNICATION Express yourself.
CONFIDENCE Take command. Be convincing. Be yourself.
CREATIVITY Think on your feet. Out of the box. Solve problems.
FOCUS Concentrate. Contribute.
PERSEVERANCE Learn. Practice. Success.
SUPERHEROES ARE MADE OF