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Minneapolis-St. Paul Millennials are listening To 96.7 Pride Radio
Source: Oct-Nov-Dec 2015 Nielsen Audio, Minneapolis-St. Paul Metro, Persons 6+, AQH Audience Composition, M-Su 6a-12m
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Station Info
FORMAT: Electronic Dance MusicWHERE TO LISTEN: iHeartRadio Mobile, iHeart.com, 96.7 FM, 107.9 HD-3
CALL LETTERS: KQQL-HD3SLOGAN: The Pulse of LGBT Twin Cities
ARTISTS: Sam Smith, Katy Perry, Zedd, Nick Jonas, Rihanna, Adam Lambert, Madonna, Lady Gaga, Calvin Harris, Kelly Clarkson, Britney Spears
TARGET DEMO: Adults 25-54; 50% Male, 50% FemaleTARGET COVERAGE AREA: 494 to 694 loop
WEBSITE: 967prideradio.comPERSONALITIES:
MONDAY-FRIDAY: 6am-10am Ricky, 10am-2pm Delana, 2pm-6pm Houston, 6pm-10pm Pacey, 10pm-2am ChristieSATURDAY: 6a-12n Ricky, 12n-6p Houston, 6p-12m ChristieSUNDAY: 6a-12n Delana, 12n-6pm Pacey, 6p-12m Josser
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Pride Radio 96.7 Audience Statistics
Over 67% of listeners are college educated
More than 90% of listeners are employed
One third of listeners have $50-75K household incomes
Source: Oct-Nov-Dec 2015 Nielsen Audio, Minneapolis-St. Paul Metro, A18+ Weekly Cume Persons, M-Su 6a-12m
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Pride 96.7 is Engaged
1,606website uniques
406Twitter Followers
4,622page views
1,293Facebook likes
5,172iHeartRadio uniques
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What is Pride Radio?
The new 96.7 Pride Radio is the only FM radio station in the country with programming devoted to local Lesbian, Gay, Bisexual and Transgender (LGBT) listeners and allies.
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The station’s on-air programming will include an emphasis on local community news, plus several music and entertainment shows throughout the day with popular on-air personalities. 96.7 Pride Radio will also feature special mixes, exclusive on-air interviews and localized online content.
Why Pride Radio
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Why Minneapolis-St. Paul?
• According to US Census, Minneapolis has the fourth-highest gay population, 12.5 percent, of major cities.
• In 2011, Ranked the Gayest City in America. That's according to the Advocate, the national gay news magazine based in Los Angeles.
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The Power of PersonalityON AIR PERSONALITIES DRIVEINFLUENCE, INTEREST & TRUSTWith on-air personalities having connections that feel like friendships, it’s not surprising that most listeners value and trust their opinions.
“I am interested in their opinion.”
“I value their opinions and perspectives.”
“I would trust them.”
64% 64% 57%
Source: USC Report 2013, N=1,520 iHeartMedia, Power of Personality 2014 | Radha Subramanyam, EVP, Research, Insights & Analytics
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The Power of PersonalityLISTENERS TRUST DJ’SENDORSEMENT OF BRANDSRecommendations by on-air personalities are assumed to be based on personal experience, making them feel more like a friends’ recommendations.
DJs use recommended brands,products and services
I trust brands, products and services my DJ recommends
DJ recommendation increases my perceived value of brands, products and services
51% 49%56%
Source: USC Report 2013, N=1,520 iHeartMedia, Power of Personality 2014 | Radha Subramanyam, EVP, Research, Insights & Analytics
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The Power of PersonalityMORE THAN ANY OTHER FORM OF ADVERTISING ENDORSEMENTS ARE LIKE
RECOMMENDATIONS FROM A FRIENDDJ endorsements even outpace sponsored Facebook posts that lie side by side with friend commentary.
DJ endorsements
Sponsored Facebook post
30-60 second radio ad
TV commercials
Sponsored Tweet on Twitter
Product message on email
Are Like a Friend’s Recommendation Index Relative to Average
118 114 109 105 98 94
Source: USC Report 2013, N=1,520 iHeartMedia, Power of Personality 2014 | Radha Subramanyam, EVP, Research, Insights & Analytics