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MIS 3504Digital Design and Innovation Studio
Stephen Salvia
Photo: Installation by Jenny Holzer, US Pavillion, Venice Biennale 1990
9: PERSONA, SCENARIO + PROTOTYPING
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It is time to
MAKE STUFF
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What is a PERSONA
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PERSONAS are:
1. Archetypal people involved with a product or service
2. More than just a “USER” – specific people
3. Devised from OBSERVING and TALKING to people
4. A composite of many people
From SAFFER: Designing for Interaction
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Why PERSONAS:
• Not all users are the same
• We may do the same job but see the world differently
• Don’t build to suite me, build to meet the typical population of users
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Personas:
Tools for understanding and
communicating USER behaviors,
needs, desires, contexts
Take the demographics of the
collective users and turn it into a
real person
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CREATING PERSONAS:
1. OBSERVE and TALK to people
2. Find a common set of behaviors or motivations to use as a basis
3. Give the persona a name/picture/basic demographic data
4. Make them REAL
From SAFFER: Designing for Interaction
AgeOccupationLocationMarital statusChildrenIncomeEducationHobbiesDefining characteristicsA quote
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http://geoinformatics.fsv.cvut.cz/wiki/images/2/21/Developing_web_map_application_based_on_user_centered_design-persona.png
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Understand the persona beyond the solution:
Think about the day in the life of your persona
Not just what they do at the job but what leads up to the job and what happens after the job.
• I commute an hour by train every day• I am out of cell range most of the time• I must pick up my kid a day care and cannot be late
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What is a SCENARIOAlso referred to as user stories
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SCENARIOS are
STORIES(your persona is the protagonist)
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IMAGINE
your design concepts
IN USE
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Design principles
Intuitive
Relevant
SearchablePersonal
Helpful
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What is a PROTOTYPE
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What does a PROTOTYPE do
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PROTOTYPES
1. Provide a partial and preliminary version as a mock up of software/solution
2. Inexpensively demonstrate how a solution will work – functionality/navigation/interfaces
3. Make abstract concepts more concrete and requirements tangible
4. Provide shared work product upon which technical and businesspeople can collaborate
Adapted from Memory Jogger
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THIS IS WHAT IT
COULD BE LIKE
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PAPER DIGITAL PHYSICAL
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Design Process1. What IDEAS were propose during
Brainstorming?2. Who are your affected stakeholders?
Create a PERSONA3. How will they USE your solution
Create a SCENARIO4. SHOW US HOW IT WORKS
MAKE A PROTOTYPE
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Team work session
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Persona/ ScenariosDescribe the typical persona of a:
• Customer shopping in Home Depot on a Weekend afternoon
• Customer shopping in Home Depot on a weekday morning
• Patron you would find in Dunkin Donuts at 8 AM in Market East Terminal Center City Philadelphia
• Patron you would find in a Starbucks in Montgomeryville Mall on a weekend
• Patron of a Jiffy Lube oil change service
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Team Project Deliverable:
Develop a draft Persona(s) and
SCENARIO(s) for your project team
solution
Due Class 10, October 30, 2018
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Step 1:
AS a TEAM use PowerPoint to develop a PERSONA of your project solution user.Persona Template Age
OccupationLocationMarital statusChildrenIncomeEducationHobbiesDefining characteristicsA quote
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Step 2:
AS A TEAM write/draw your SCENARIO
WHAT is your persona DOING?WHEN/WHERE/HOW is your solution being used
• I commute an hour by train In the morning• Buy a newspaper• I pickup a cup of coffee• I read my email in the coffee shop• Walk two blocks to work