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RESEARCH REPORTON
COMPARATIVE STUDY OF
RETAIL OUTLETS:-
PantaloonsKoutonsShoppers stopVishal mega mart
Submitted To: Submitted by:Miss Nisha Heena
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CONTENTS
Introduction of pantaloons
Introduction of koutons
Introduction of shoppers stop
Introduction of vishal mega mart
Comparative study among them
Analysis
Recommendations
Conclusion
Bibliography
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PANTALOONS
Pantaloon Retail (India) Limited, is Indias leading retailer that operates
multiple retail formats in both the value and lifestyle segment of the Indian
consumer market. Headquartered in Mumbai (Bombay), the company
operates over 12 million square feet of retail space, has over 1000 stores
across 71 cities in India and employs over 30,000 people.
The companys leading formats include Pantaloons, a chain of fashion
outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a
supermarket chain, blends the look, touch and feel of Indian bazaars with
aspects of modern retail like choice, convenience and quality and Central, a
chain of seamless destination malls. Some of its other formats include
Brand Factory, Blue Sky, aLL, Top 10 and Star and Sitara. The company
also operates an online portal,
A subsidiary company, Home Solutions Retail (India) Limited, operates
Home Town, a large-format home solutions store, Collection i, selling home
furniture products and eZone focussed on catering to the consumer
electronics segment.
Pantaloon Retail was recently awarded the International Retailer of the Year
2007 by the US-based National Retail Federation (NRF) and the Emerging
Market Retailer of the Year 2007 at the World Retail Congress held in
Barcelona.
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Pantaloon Retail is the flagship company of Future Group, a business group
catering to the entire Indian consumption space.
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is
one of Indias leading business houses with multiple businesses spanning
across the consumption space.
While retail forms the core business activity of Future Group, group
subsidiaries are present in consumer finance, capital, insurance, leisure and
entertainment, brand development, retail real estate development, retail
media and logistics.
Led by its flagship enterprise, Pantaloon Retail, the group operates over 12
million square feet of retail space in 71 cities and towns and 65 rural
locations across India. Headquartered in Mumbai (Bombay), Pantaloon
Retail employs around 30,000 people and is listed on the Indian stock
exchanges.
The company follows a multi-format retail startegy that captures almost the
entire consumption basket of Indian customers. In the lifystyle segment, thegroup operates Pantaloons, a fashion retail chain and Central, a chain of
seamless malls.
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In the value segment, its marquee brand, Big Bazaar is a hypermarket
format that combines the look, touch and feel of Indian bazaars with the
choice and convenience of modern retail.
In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic
expansion of a hypermarket. The first set of Big Bazaar stores opened in
2001 in Kolkata, Hyderabad and Bangalore.
The groups speciality retail formats include, books and music chain, Depot,
sportswear retailer, Planet Sports, electronics retailer, Ezone, home
improvement chain, Home Town and rural retail chain, Aadhar, among
others. It also operates popular shopping portal, futurebazaar.com.
Future Capital Holdings, the groups financial arm provides investment
advisory to assets worth over $1 billion that are being invested in consumer
brands and companies, real estate, hotels and logistics. It also operates a
consumer finance arm with branches in 150 locations.
Other group companies include, Future Generali, the groups insurance
venture in partnership with Italys Generali Group, Future Brands, a brand
development and IPR company, Future Logistics, providing logistics and
distribution solutions to group companies and business partners and Future
Media, a retail media initiative.
The groups presence in Leisure & Entertainment segment is led through,
Mumbai-based listed company Galaxy Entertainment Limited. Galaxy
leading leisure chains, Sports Bar and Bowling Co. and family
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entertainment centres, F123. Through its partner company, Blue Foods the
group operates around 100 restaurants and food courts through brands like
Bombay Blues, Spaghetti Kitchen, Noodle Bar, The Spoon, Copper
Chimney and Gelato.
Future Groups joint venture partners include, US-based stationery products
retailer, Staples and Middle East-based Axiom Communications.
The groups flagship company, Pantaloon Retail was awarded the
International Retailer of the Year 2007, by the US-based National Retail
Federation, the largest retail trade association and the the Emerging Market
Retailer of the Year 2007 at the World Retail Congress in Barcelona.
Future Group believes in developing strong insights on Indian consumers
and building businesses based on Indian ideas, as espoused in the groups
core value of Indianness. The groups corporate credo is, Rewrite rules,
Retain values.
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KOUTONS
Koutons Retail India is an integrated apparel manufacturing and retail
company in India. Incorporated on Nov. 25, 1994 as Charlie Creations, the
name changed to Koutons Retail India from Feb. 7, 2006.
It was converted into a public limited company with effect from June 27,
2006. The chairman of the company is D.P.S. Kohli and B.S. Sawhney, the
managing director.
The company is in the business of designing, manufacturing and retailing
apparel under the Koutons and Charlie Outlaw brands offering men`s
summer and winter wear.
Koutons has been positioned in the middle to high fashion segment offering
the complete range from formal to casual and party wear for the age group
of 22 to 45 years.
Charlie has been rebranded as Charlie Outlaw targeted at fashion conscious
youngsters in the age group of 14 to 25 years and is positioned as a
fashionable, contemporary, and value-for-money brand.
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The company has 18 in-house manufacturing/finishing units and 14
warehouses in and around Gurgaon, Haryana. Annual finishing and
manufacturing capacity is 22,920,000 and 12,360,000 pieces of apparel,
respectively, as of March 31, 2007.
The company has fabricating agreements with various manufacturing units
for outsourcing apparel stitching. It has product testing, apparel
development, design studio and sampling infrastructure to ensure high
quality apparel.
The company was adjudged The Most Dynamic Brand of the Year 06 at
Images Fashion Forum by Lycra Images Fashion Awards 07 and adjudged
Value Retailer of The Year 06 by Star Retailer.
The registered office is at T-60/1, D.C.M. School Road, New Rohtak Road,
Karol Bagh, New Delhi-110005 and corporate office at 274-275, Udyog
Vihar, Phase-VI, Sector-37, Gurgaon-122001,Haryana.
Recent Developments
12-OCT-07
Koutons Retail India (KRIL), an integrated apparel maker and retailer, afterlisting on bourses today, closed at a premium of 40.72% at the National
Stock Exchange (NSE).
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The scrip closed at a premium of Rs 169 at Rs 584 as against the issue price
of Rs 415 a share. It touched a high of Rs 620 and a low of Rs 502.50 after
opening at Rs 510.05. Total volume of shares traded was 480,943,098 at the
NSE.
08-SEP-07
Koutons Retail India is coming out with an initial public offering (IPO) of
3,524,439 equity shares of Rs 10 each in the price band of Rs 370 to Rs 415
an equity share through the book building route. The issue will open for
subscription on Sep. 18, 2007 and close on Sep. 21, 2007. Post IPO, the
shares will be listed on the BSE and NSE.
Future Plans
The IPO proceeds will be utilized for setting up of exclusive brand outlets of
the company; establishment of a new integrated manufacturing facility;
purchase of plant and machinery to increase the finishing and manufacturing
capacity of the company; improvement of information technology network;
and general corporate purposes.
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SHOPPERS STOP
Vision:
To be a Global Retailer in India and Maintain No.1 position in the Indian
Market in the Department Store Category.
Positioning
Shoppers Stop is positioned as a family store delivering a complete
shopping experience defined by its mission, vision and values.
1991: Shoppers' Stop launches at Andheri
Setting up shop in 1991 with its flagship store in Andheri, Mumbai,
Shoppers Stop is a member of the K. Raheja Corp. of Companies.
Shoppers Stop is the first retail venture by the K. Raheja Corp.
Promoted by Mr. Chandru L. Raheja, Mr. Ravi C. Raheja and Mr. Neel C.
Raheja, the K. Raheja Corp. have been leaders in the construction business
for over 48 years.
With its wide range of merchandise, exclusive shop-in-shop counters of
international brands and world-class customer service, Shoppers Stop
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brought international standards of shopping to the Indian consumer
providing them with a world class shopping experience.
India 2000 & Beyond
Expanding its operations to Bangalore, Hyderabad, Jaipur, Delhi, Chennai,
Mumbai (Andheri, Bandra, Chembur, Kandivli, Mulund), Pune, Gurgaon
and Kolkata, Shoppers Stop is today recognised as Indias premier
shopping destination. With a customer entry of about 50,000 customers a
day, a national presence with over 6,00,000 square feet of retail space and
stocking over 250 brands of garments and accessories, Shoppers Stop has
clearly become a one stop shop for all customers.
Customer ProfileShoppers Stops core customers represent a strong SEC A skew. They fall
between the age group of 16 years to 35 years, the majority of them being
families and young couples with a monthly household income above Rs.
20000 and an annual spend of Rs.15000. A large number of Non - Resident
Indians visit the shop for ethnic clothes in the international environment they
are accustomed to.
Range of merchandise
The stores offer a complete range of apparel and lifestyle accessories for the
entire family. From apparel brands like Provogue, Color Plus, Arrow,
Levis, Scullers, Zodiac to cosmetic brands like Lakme, Chambor, Le Teint
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Ricci etc., Shoppers Stop caters to every lifestyle need. Shoppers' Stop
retails its own line of clothing namely Stop, Life , Kashish, Vettorio Fratini
and DIY.
The merchandise at Shoppers Stop is sold at a quality and price assurance
backed by its guarantee stamp on every bill.
Their motto: We are responsible for the goods we sell.
Customer Rewards The First CitizenShoppers Stops customer loyalty program is called The First Citizen. The
program offers its members an opportunity to collect points and avail of
innumerable special benefits. Currently, Shoppers Stop has a database of
over 2.5 lakh members who contribute to nearly 50% of the total sales of
Shoppers Stop.
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VISHAL RETAIL Ltd.
Vishal started as a humble one store enterprise in 1986 in Kolkata (erstwhile,
Calcutta) is today a conglomerate encompassing 183 showrooms in 110
cities / 24 states.
Indias first hyper-market has also been opened for the Indian consumer by
Vishal. Situated in the national capital Delhi this store boasts of the singe
largest collection of goods and commodities sold under one roof in India.
The group had a turnover ofRs. 1463.12 million for fiscal 2005, under the
dynamic leadership of Mr.Ram Chandra Agarwal . The group had a turnover
of Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal
2007.
The groups prime focus is on retailing. The Vishal stores offer affordable
family fashion at prices to suit every pocket.
The groups philosophy is integration and towards this end has initiated
backward integration in the field of high fashion by setting up a state of the
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Comparative Study of
Data Gathered
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COMPARISON OF FIXED ASSETS
S.NO RETAILERFixed
Assets
1 PANTALOON GROUP 1368.76
2
KOUTONS RETAIL INDIA
LTD 75.12
3 SHOPPERS STOP 325.34
4 VISHAL RETAIL PVT. LTD 262.3
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1,369
75
325
262
PANTALOONS
KOUTONS
SHOPPERSSTOP
VISHALRETAIL
PIE CHART OF FIXED ASSETS
COMPARISON OF SALES
S.NO RETAILER Sales
1 PANTALOON GROUP 5295.88
2 KOUTONS RETAIL INDIA LTD 793.46
3 SHOPPERS STOP 1146.01
4 VISHAL RETAIL PVT. LTD 1005.31
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5,296
793
1,146
1,005
PANTALOONS
KOUTONS
SHOPPERSSTOP
VISHALRETAIL
PIE CHART OF SALES
COMPARISON OF MARKET SHARE
S.NO RETAILERMarket
Share
1 PANTALOON GROUP 0.643
2 KOUTONS RETAIL INDIA LTD 0.096
3 SHOPPERS STOP 0.139
4 VISHAL RETAIL PVT. LTD 0.122
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0.643
0.096
0.139
0.122
PANTALOONS
KOUTONS
SHOPPERSSTOP
VISHALRETAIL
PIE CHART OF MARKET SHARE
COMPARISON OF CURRENT RATIO
S.NO RETAILER Current Ratio
1 PANTALOON GROUP 3.625
2 KOUTONS RETAIL INDIA LTD 5.078
3 SHOPPERS STOP 1.702
4 VISHAL RETAIL PVT. LTD 4.586
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126
68.2
7
40.6
PANTALOONS
KOUTONS
SHOPPERSSTOP
VISHALRETAIL
PIE CHART OF NET PROFIT
COMPARISON OF DEBT: NETWORTH
S.NO RETAILERDebt:
Networth
1 PANTALOON GROUP 1.187
2 KOUTONS RETAIL INDIA LTD 1.199
3 SHOPPERS STOP 0.583
4 VISHAL RETAIL PVT. LTD 1.965
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209.4
77.9
46.2
68.2
PANTALOONS
KOUTONS
SHOPPERSSTOP
VISHALRETAIL
PIE CHART OF CASH PROFIT
COMPARISON OF NET WORTH
S.NO RETAILER Networth
1 PANTALOON GROUP 1846.62
2 KOUTONS RETAIL INDIA LTD 349.63
3 SHOPPERS STOP 296.7
4 VISHAL RETAIL PVT. LTD 271.17
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1,847
350
297
271
PANTALOONS
KOUTONS
SHOPPERSSTOP
VISHALRETAIL
PIE CHART OF NET WORTH
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Conclusion
CONCLUSION
Through the analysis of the data certain inferences can be drawn regarding
the four companies:
1.) Net Operating Profit: Company has the highest Net Profit, hence we
rate it the best. Therefore a pantaloon with the net profit 125.97 cr is
the best company among the four companies.
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2.) Market share of PANTALOONS is the highest along with the NET
OPERATING PROFIT i.e. 0.643 which is again is the best among
four companies, hence we rank it best in market share as well as in net
operating profit.
3.) Company with highest Debt in the books has weakest Balance Sheet.
Hence we rate it the worst, a company with the highest debt is
PANTALOONS.
4.) Net Operating Profit: Company has the highest Net Profit , hence we
rate it the best. Therefore a pantaloon with the net profit 125.97 cr is
the best company among the four companies.
5.) Market share of PANTALOONS is the highest along with the NET
OPERATING PROFIT i.e. 0.643 which is again is the best among
four companies, hence we rank it best in market share as well as in net
operating profit.
6.) Lowest operating profits i.e. 6.97cr Shoppers stop is ranked as lowest
among the four companies.
7.) Due to the Lowest Market Share i.e. 0.096 Koutons retail ltd. Is listed as
lowest among four companies.
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8.) PANTALOONS GROUP is rated highest among four companies due
to of highest cash profits i.e. 209.36 and SHOPEERS STOP is rated
as lowest as it has only 46.24 cr of cash profit, which is the lowest
figure among the four companies.
9.) In Current ratio the company closest to 2:1 ratio is ranked as good
company, in which SHOPPERSS STOP., considered good one but Koutons retail
ltd with the poor current ratio is considered as weakest among four companies.
10.) PANTALOONS with the highest fixed assets is considered as a
STRONGEST company among the remaining three companies and at same time
koutons is considered as a weakest retail chain in terms of fixed assets.
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Recommendations
RECOMENDATIONS
1) PANTALOONS should decrease its debt to increase more of it
NETWORTH in the market.
2) KOUTONS should adopt new measures other than sale promotion to
increase its sale as its have the lowest sale among the four companies.
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3) Net profit of SHOPPERS STOP is less than other companies. This
retail chain has to increase its net profit to sustain in the market for longer period.
4) PANTALOONS group with the highest CASH PROFIT is considered
to be the best one but still its debt are too high which requires a lot of interest to be
paid.
5) KOUTONS should decrease its current ratio as its current ratio is too
high and 2:1 ratio is considered as suitable for companies.
6) With the decrease in current ratio KOUTONS should also increase its
market share to compete with its competitors.
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Bibliography
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BIBLIOGRAPHY
1) www.pantaloonretail.in
2) www.shoppersstop.com
3) www.vishalmegamart.net
4) www.koutonsparivar.com
5) Data collected from the four above included retail
outlets
6) Analysis of finacial accounting
7) Financial management
http://www.pantaloonretail.in/http://www.shoppersstop.com/http://www.shoppersstop.com/http://www.shoppersstop.com/http://www.vishalmegamart.net/http://www.vishalmegamart.net/http://www.vishalmegamart.net/http://www.pantaloonretail.in/http://www.shoppersstop.com/http://www.vishalmegamart.net/ -
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