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Table of Contents
Part I: Executive Summary
History C!rr"#t St$t!s
Pro%r"ss To D$t"
Part II: Situational Analysis
E&isti#% C!sto'"rs
I#(!stry S!''$ry
)!t!r" S*"#$rios
E#+iro#'"#t$, I#-!"#*"s
Pro(!*t . S"r+i*" D"s*ri/tio#
Part III: Competition Assessment
Co'/"titi+" A#$,ysis
SWOT A#$,ysis
Part IV: Marketing Mix Strategies
Distri0!tio# Str$t"%i"s
Pro'otio#$, C$'/$i%# o02"*ti+"s3 $*ti+iti"s $#( r"s!,ts 4i5
$+$i,$0,"6
Part VI: verall Evaluation ! Conclusion
Part VII: Appen"ix an" Appen"ices
#uestionnaire
$eferences
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Part I:Executive Summary
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Part II: Situational Analysis
Economic Environment
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Tec%nical Environment
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&etails of t'o('%eeler motorcycle )rms 'it%in pricerange of *+,+++ an" -+,+++ rupees:
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TVS
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Co'/"titi+" A#$,ysis
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Strong an" resilient t'o
'%eeler market1
$ising exports of t'o
'%eelers1
5avorable "emograp%y1
Tapping emerging markets
across t%e 'orl" an" buil"ing
a global bran"1
6aunc% of ne' mo"els by
existing companies at t%e
entry level1
$ising sales of scooters
implying a s%ift in consumer
preference1
3overnment policies for t%e
automobile sector across t%e
'orl"
Porter7s 5ive 5orces Mo"el
T%reat of 8e' Entry
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Conclusion
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#uestionnaire
!"stio#s
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&EM3$AP2IC &ETAI6S
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S*oot"r
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Cost
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