Download - Mobile advertising sven de meyere
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Mobile Advertising
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MobileSetting the scene...
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The world we live in today...
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Smartphones and tablets are taking over
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Mobile MarketingOn the agenda for today...
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Mobile marketing
Mobile marketing
Mobile App
Promotion
Mobile App
Analytics
Mobile Website
promotion
Mobile Website Analytics
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Mobile marketing
Mobile marketing
Mobile App
Promotion
Mobile App
Analytics
Mobile Website
promotion
Mobile Website Analytics
![Page 8: Mobile advertising sven de meyere](https://reader030.vdocument.in/reader030/viewer/2022032616/55a5824e1a28abcd208b4598/html5/thumbnails/8.jpg)
Mobile marketing
Mobile marketing
Mobile App
Promotion
Mobile App
Analytics
Mobile Website
promotion
Mobile Website Analytics
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Mobile MarketingPromoting your app
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Average app usage
25 installed
apps
4 paid
10 recently
used
Source: Google research
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Paid growth
Google Search advertising
Google Display advertising
Admob In-app advertising
Youtube Video advertising
Facebook advertising
Twitter advertising
Mobile App Promotion
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Google Adwords Advertising
Promoting your app
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Advanced targeting methods
Mobile App Promotion
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Advanced targeting methods
Mobile App Promotion
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Track your new installs
Mobile App Promotion
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Acquisition
Through click to download extension
Target branded and/or non-branded keywords
Mobile Search Engine Advertising
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Re-engage existing users
Mobile Search Engine Advertising
Source: Google research
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Retention
Through app deeplinking
Mobile Search Engine Advertising
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An example of native app deeplinking...
Mobile Search Engine Advertising
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An example of native app deeplinking...
Mobile Search Engine Advertising
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An example of native app deeplinking...
Mobile Search Engine Advertising
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In-app advertising
Promoting your app
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Through Google Adwords (AdMob)
Cost per click based
In-app advertising
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Research relevant apps for your target audience
In-app advertising
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And get detailed statistics & demographic information
In-app advertising
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Full screen ad
Through Google Adwords
Only for Google Play
4 stars rating required
Use with caution!
App interstitials
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Google Display Network
Promoting your app
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Runs on Google Display Network
Cost per click based
Double-tap to avoid accidental clicks
App promotion banners
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Youtube advertising
Promoting your app
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In-stream preroll videos
Through Google Adwords
Only pay when someone actuallywatched the video (30s)
Drive awareness and branding
Skipable after 5 seconds
Mobile Youtube preroll ads
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Mobile Youtube TrueView ads
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Facebook advertising
Promoting your app
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Facebook advertising
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Facebook advertising
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Facebook advertising
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Facebook advertising
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Facebook advertising
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Twitter advertising
Promoting your app
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Twitter advertising
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Twitter advertising
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Twitter advertising
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Twitter advertising
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Twitter advertising
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Twitter advertising
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Twitter advertising
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Mobile marketing
Mobile marketing
Mobile App
Promotion
Mobile App
Analytics
Mobile Website
promotion
Mobile Website Analytics
![Page 48: Mobile advertising sven de meyere](https://reader030.vdocument.in/reader030/viewer/2022032616/55a5824e1a28abcd208b4598/html5/thumbnails/48.jpg)
Questions?
Mobile analytics