MOBILE APP MARKETING MASTERCLASS16 Killer App Promotion Techniques to Grow Your App Users from Zero to a

Million

THE APP ECONOMY

THE APP ECONOMY IS NOW BIGGER THAN HOLLYWOOD!

data in millions

$14B

APP REVENUES

IN 2014

IOS DEVELOPERS EARNED MORE THAN HOLLYWOOD EARNED IN U.S. BOX OFFICE

$10B

HOLLYWOOD BOX OFFICE REVENUES

THAN HOLLYWOOD

627,000 JOBS

374,000 JOBSSource: Tech analyst Horace Dediu, see http://www.asymco.com/2015/01/22/bigger-than-hollywood/

2X JOBS

ONE-TO-ONE MARKETING AT SCALE

Stefan Olander, VP Digital Sport, Nike

“Once you have established a direct

relationship with a consumer, you

don’t need to advertise to them.”

BRUTAL COMPETITION

2.2 MILLION

2.6 MILLION

iOS Apps in the App Store

Android Apps in the Play Store

STILL GROWING RAPIDLY

100,000200,000

New iOS Apps Added in 3 months

New Android Apps Added in 3 Months

IT’S NOT ENOUGH TO HAVE A GOOD APP

YOU HAVE TO BE AMONG THE VERY BEST IN THE WORLD IN

APP MARKETING

APP MARKETING➤ key to making your app stand out amid 4.8M apps

➤ what will truly separate successful apps from not-so-successful apps

APP MONETIZATION MODELS

MONETIZATION MODEL

HOW DO I MAKE MONEY?

WHAT VALUE DOES MY APP CREATE FOR MY BRAND?

Startups/App Entrepreneurs

Brand Marketing

5 POPULAR MONETIZATION MODELS

MOBILE COMMERCE

ADVERTISING

IN-APP PURCHASE

PAY PER DOWNLOAD

SUBSCRIPTION

MOBILE COMMERCE

ADVERTISING

IN APP PURCHASE

PAY PER DOWNLOAD

SUBSCRIPTION

LEAN STARTUP METHOD

REVOLUTIONIZING THE STARTUP WORLD

WHAT WORKS/DOESN’T WORK

VERSUS KPIS

TRY DIFFERENT STRATEGIES

#1 BUILD

#2 MEASURE➤ How are my app promotion strategies performing

versus my cost per install (CPI) target? ➤ How are often are my users engaging with my app? ➤ How is my app performing versus the monthly

revenue/value per user targets? ➤ How loyal are users to my app? How long on the

average do they keep using the app? ➤ What percentage of users are actively using the app?

#3 LEARN

GIVE IT SOME TIME!

THE FASTER YOU GO THROUGH THE LOOP, THE BETTER

16MARKET-PROVEN APP PROMOTION STRATEGIES

PROVIDE A DOWNLOAD INCENTIVE

INSTANT GRATIFICATION WORKS!

THE APP ITSELF IS THE FREE ITEM!

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