Download - Mobile Apps - The Business & Technology
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mobile apps - business & technology
Pekan Ristek, UI, dec 17, 2011
Andri Yadiandri (at) dycode (dot) com@andri_yadi
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about me
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the ceo of
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start my own company & code for food
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4 years in a row
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Nokia Developer Champion
2011
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8 years in mobile development
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a movie freak
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a social mobile app around movies and cinemas
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movreak for all mobile platforms
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i’ll try hard not to take a side
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there’s a (kind of) new comer in apps business
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Mobile Apps
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1988 2007 2010 ?
Motorola 4500x iPhone iPad
before iPhone after iPhone
the history of mobile devices
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how’s iPhone changed the mobile industry?
adapted from : http://www.cultofmac.com/103229/how-iphone-changed-the-world/
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the face of smartphone will never be the same again
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iPhone changed apps distribution
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developer, developer, developer!
develop test distribute
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multi-touch & gesture interface
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kill physical keyboard & stylus
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addiction to sensors (accelerometer, magnetometer, gyro)
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iPhone (iOS) changed Mac & (possibly) desktop computing
natural scrolling
multi-touch gesture
auto save
Mac App Store
full-screen apps
launchpad
resume
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7%
8%
10%
10%
54%
5%5%
1%
Apple HTCRIM NokiaSE SamsungMotorola LG
Operating Share Top Mobile Vendors Q2 2007
15%
11%
7%
67%
Apple HTCRIM Samsung
Operating Profit Share Top Mobile Vendors Q2 2011
© asymco.com
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these two may change the course of mobile industry
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4.6 Billion
mobile phones 70% of planet population
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global smartphone penetration is nearing 10% ∼ 600M
© asymco.com
42 sampled countries
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smartphone platforms sharesept 2011
© asymco.com
non-smart & smartphone smartphone
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smartphone sales to pass computers in 2012 – Morgan Stanley
tablet sales to match desktop in 2013 – Morgan Stanley
by 2013, mobile phones will overtake PCs as the most common web access device worldwide – Merrill Lynch report
by 2015, feature phones in Japan will vanish – GREE CEO Yoshikazu Tanaka
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Pirates of Silicon Valley © 2001 Turner Network Television
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Pirates of Silicon Valley © 2001 Turner Network Television
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i need apps!
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how to develop mobile apps?
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windows phone 7
Silverlight & XNAVisual Studio 2010 + WP7 Add-inExpression Blend
or Windows Phone SDK(VS2010 Express + Simulator + Expression Blend for WP7 + XNA Game Studio + Advertising SDK)
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C++Qt SDK & Qt Creator IDEQt Quick (QML)
Nokia - Symbian & MeeGo
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Series 40, S60, Symbian^3NetBeans or EclipseNokia SDK for Java (v1.1b)(with in-app purchase)
Nokia - Java
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HTML, JS, CSSNokia Web Tools (v1.5) for Series40Symbian WRTNokia Mobile Web ComponentsWeb-enabled app with Qt
Nokia - Web Runtime
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Objective-C & Web RuntimeiOS SDK + XcodeiOS Dev. Program (to test on the devices & apps submission)
iOS devices would be cool!
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Java, NDK, Web Runtime, Adobe AirAndroid SDKEclipse + ADT PluginAndroid Platforms
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JavaEclipse + BB Java Plug-inBlackBerry Java SDK (4.x - 7.x)BB Smartphone simulatorTips: download full installer
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WebWorksRipple Emulator
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BB Tablet OS(aka. QNX)
Adobe AIR SDKBlackBerry WebWork SDK for tabletBlackBerry Native SDK for Tablet OSBlackBerry Runtime for Android AppsVMWare to run the simulatorTablet OS image
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Powerful
Weak
EasyHard
Mobile web
Java ME
C++
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learn mobile apps platforms
iOS: http://developer.apple.com/ios
Windows Phone 7:http://create.msdn.com
Nokia Symbian & MeeGo:http://developer.nokia.com
Android:http://developer.android.com/
BlackBerry:http://us.blackberry.com/developers/
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local communities
iOS: [email protected]
Windows Phone 7:http://[email protected]
Nokia Symbian/Java/Qt:http://nice.or.id
Android:[email protected]
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developer golden rules
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a huge, engaging consumer base
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awesome development tools
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application store
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multiple ways of monetization
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you wanna create mobile apps, how to monetize?
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direct & indirect monetization
advertising
offers
referrals
paid apps
e/m-commerce
digital goods
subscriptions
donations
premium content/membership
in-app purchase
merchandise
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but what’s angry bird business model, beside paid app?
over 500 million downloads
50 million this christmas alone
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merchandising!
20 million toys this christmas alone
plan to do their own 3D movie
1M shirts & 1M plush toys every month
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movreak
paid app free-mium
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one more thing!
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going B2B: it’s a huge market!
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competition, competition, competition
they don’t have mobile app developers on their payroll
it’s a hype!
scarce skillful mobile app developers
why?
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b2b case study
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client: Astra International
an app for AUTO2000 & AstraWorldcustomers
we do for iOS, honeycomb, blackberry
> USD50K, 5 resources
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harlinger courant
a newspaper app for a newspaper company in Netherlands
2 resources, >EUR10K
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CIMBClicks Indonesia
2 resources, 5 days
> USD2,000
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apps for principal
create our own apps, but getting funded by principal
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common practices
do custom development
(division 1)
do product development
(division 2)
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DYCODE IS HIRING!
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developersWANTED!
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CMOWANTED!
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UI/UX designerWANTED!
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my company do all mobile platforms!
if you think you’re awesome, either mobile developer guru or still early learner, send your awesome CV to hrd [at] dycode.com
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