Mobile Beats Paper Check In
Chase CarterDirector of Communications
Oklahoma State University Alumni Association
The Problem
• 88 Regional Chapters and Watch Clubs
• 750 events with 26,500 attendees in FY12
• Variety of event records– Online registration lists– Paper forms
• Bad database records for event attendance
A (Potential) Solution
• Mobile Check-In Form
• Available across multiple platforms and devices
• Instantly updatable• Automatic member
thank you email• Excel reporting
Step One: Create the Form
• Basic iModules Form– First and Last Name– Email– Grad Year
• New Fields– Game Date– Location– ID Number Guess– Email Subscription
Step One: Create the Form
• Basic iModules Form– First and Last Name– Email– Grad Year
• New Fields– Game Date– Location– ID Number Guess– Email Subscription
Step Two: Customize Finish Page
• Customize greeting with school-related theme
• Share your check in socially
• Advertise other promotions– Ultimate Fan Package– Membership
• Check in alert for other attendees
• Finish link
Step Two: Customize Finish Page
• Customize greeting with school-related theme
• Share your check in socially
• Advertise other promotions– Ultimate Fan Package– Membership
• Check in alert for other attendees
• Finish link
Share a Check In Socially
• Use AddThis.com to add social sharing buttons
• Facebook– Share a
predetermined website
– Customize logo and text below
• Twitter– Customize tweet, link
and add #hashtag
Facebook Sharing Example
Twitter Sharing Example
Step Three: Customize E-Receipt
• Thank the user for attending your event
• Repeat items from finish page if desired
• Advertise other promotions if desired– Membership– Donations– Events
Step Four: Publicize
• Create a short URL to provide volunteers
• Include the link in appropriate communications– Emails– Social Posts
• Print the link on signs, banners, tabletoppers
Step Five: Reporting
• Pull an Excel report from iModules– Game reporting?
Select just the date of the event
• Match with your database– Look up those without
ID number– Verify those who
provided ID number– Update relevant data
Mobile Check In Results
• Tested with football game day events and watch parties in 2012
• Logged 980 mobile check ins– 226 shares– 23 mobile
memberships
• Separate form for on-site game day event
Mobile Check In Drawbacks
• Still have to look up ID number
• Some users frustrated with repetition
• Some volunteers frustrated with change– Provide incentives to
chapters, watch clubs for gathering check ins
Future Mobile Check In Uses
• Created a new form for non-athletic events
• New mobile-friendly forms will make creation easier
• Mobile login will pre-populate user data
Mobile Beats Paper Check In
Chase CarterDirector of CommunicationsOklahoma State University Alumni Association
