Download - Mobile Facebook Application for J2ME Android
Mobile Facebook Application
Tridens d.o.o. Confidental
August 2009
• Together publish mobile Facebook application
• Revenue generated via adds
• Revenue generated via mobile carriers – per download
• New location based features like
• My location
• Where is my friend?
• Meet me
• Nearest shop, pub, cinema,...
• Location target advertising
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Business proposal
• The Mobile Phone is the largest gaming platform
in the world today – 4 Bn in 2009
• Time spent on mobile phones : significant and
increasing
• Active user spends 17 hrs/wk : 13 talking; 4 data
services
• Mobile Social Networking will become the
largest revenue generator for mobile
entertainment by 2011 (Gartner)
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Market Opportunity
• World-Wide Reach
• Large base and growing: 2.1+ Bn (2006) to 5+ Bn (2011)
• 22% of Companies advertising online are starting
mobile marketing in 2008
• Mobile advertising is fastest growing market : $2.7
Bn (2008) to $12.8 Bn (2011)(Gartner)
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Mobile Advertising
The full screen, interstitial adverts are interactive
and enable the user to visit an advertiser’s mobile
site or even click to call or text the advertiser.
•Text
•Picture
•Link
•Combination of above
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Advertisement
1 2 43
Community menu Pre-Ads Application Post-Ads
User starts Fidler Mobile
and after successful login
is ready to receive
mobile ads.
1-2 Ads are shown, user
can either click on the Ad
or go to the application
No further ads until game
exit ensuring an
uninterrupted gaming
experience
User exits the game and
receives 1-2 Ads
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Application Process
• Read messages
• Watch friends
• Read wall content
• Read friends wall
• Check your newsfeed
• See photos
• See albums
• Create album
• Watch events
• Watch groups
• Notifications
• Update status
• Upload photos
• Chat
Tridens d.o.o. Confidental
Already implemented features
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Screenshots #1
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Screenshots #2
• Facebook implements server side of location based
functionality
• Tridens implements client side of location based
functionality
• Tridens integrates mobile application with Facebook
advertisement system
Work to be done
Tridens d.o.o. Confidental
• Experience in mobile area
• Already developed facebook application
http://apps.facebook.com/mingomobile/
• Software development references
"Bostjan is a very reliable and dedicated professional with excellent technical and
project management skills. I had the opportunity to work with him on various
outsourced development projects and I was always impressed by his professional
attitude and his dedication to the customer.
I'd highly recommend Bostjan for any development project."
Thomas Durchdewald
Program Manager, Hewlett-Packard
Tridens d.o.o. Confidental
Why we?
• New location based features
• Application is menu-driven, fast, and makes staying in touch with your Facebook friends
quick and easy. Menu-driven interface is more responsive, especially compared with
Facebook's mobile Web page.
• The menu allows you to cycle through common tasks: Update status, Upload Photo, etc. To
speed-up those tasks, you can type single-key shortcuts, and there's a type-ahead feature
that fills in the rest of friend names.
• You can directly take the photo and upload it to the album you wish – or create a new
album and upload it there.
• In overall Fidler Mobile client is just plain fast and user friendly.
• Automatic upgrades for new releases
• Advertising supported – additional revenue can be generated via target advertising and
advanced location based advertising
Tridens d.o.o. Confidental
Summary
Tridens d.o.o.Zagrebška c. 222000 MariborSlovenia (EU)
www.tridens.si
Phone: +386 31 627 462Fax: +386 59 010 990
E-mail: [email protected]
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