Download - Mobile Health Care Eco System
![Page 1: Mobile Health Care Eco System](https://reader035.vdocument.in/reader035/viewer/2022070302/548d8c56b479597e6a8b4a16/html5/thumbnails/1.jpg)
A WHOLE NEW WORLDMobility in Health
Care
![Page 2: Mobile Health Care Eco System](https://reader035.vdocument.in/reader035/viewer/2022070302/548d8c56b479597e6a8b4a16/html5/thumbnails/2.jpg)
Contents
• Summary• Mobile Health Care Market• Technology Break Down• Opportunity• Reach and Awareness• Value Proposition• Estimates
![Page 3: Mobile Health Care Eco System](https://reader035.vdocument.in/reader035/viewer/2022070302/548d8c56b479597e6a8b4a16/html5/thumbnails/3.jpg)
Summ
ary
• 302,499,000* US Population• 285,600,000* Wireless Subscribers• 91%* Wireless
Penetration% of total U.S. population
• 22.7% Mobile-Only Households1
• 152.7 Billion* Monthly SMS Messages
• 1.56 Trillion* Yearly SMS Messages• 2.3 Billion* Mobile Users World
Wide1Wireless Substitution: Early Release of Estimates from the National Health Interview Survey, January-July 2009, National Center for Health Statistics, December 2009.*CTIA Wireless
![Page 4: Mobile Health Care Eco System](https://reader035.vdocument.in/reader035/viewer/2022070302/548d8c56b479597e6a8b4a16/html5/thumbnails/4.jpg)
Mobile H
ealth Care Market
• Deloitte Center for Health Care Solutions– Six segments of US consumer market– Three Involved in Health Care Decisions• Sick & Savvy• Online and On Board• Out & About
– 40% of total US population
Sick & Savvy
40%
![Page 5: Mobile Health Care Eco System](https://reader035.vdocument.in/reader035/viewer/2022070302/548d8c56b479597e6a8b4a16/html5/thumbnails/5.jpg)
2% Increase of active health participationM
obile
Hea
lth C
are
Mar
ket
Pew Internet & American Life ProjectAn initiative of the Pew Research Center1615 L St., NW – Suite 700Washington, D.C. 20036
![Page 6: Mobile Health Care Eco System](https://reader035.vdocument.in/reader035/viewer/2022070302/548d8c56b479597e6a8b4a16/html5/thumbnails/6.jpg)
Technology Break Dow
n
• 31% US Population has technology to utilize mobile data and expected to increase
Pew Internet & American Life ProjectAn initiative of the Pew Research Center1615 L St., NW – Suite 700Washington, D.C. 20036
![Page 7: Mobile Health Care Eco System](https://reader035.vdocument.in/reader035/viewer/2022070302/548d8c56b479597e6a8b4a16/html5/thumbnails/7.jpg)
2010 Opportunity
• % of Mobile data users 37%• % of Involved health care participant 42%
mHealth Target 15.7%
![Page 8: Mobile Health Care Eco System](https://reader035.vdocument.in/reader035/viewer/2022070302/548d8c56b479597e6a8b4a16/html5/thumbnails/8.jpg)
Reach and Awareness
mHealth Ta
rget Opportu
nity Ye
ar Over Y
ear
![Page 9: Mobile Health Care Eco System](https://reader035.vdocument.in/reader035/viewer/2022070302/548d8c56b479597e6a8b4a16/html5/thumbnails/9.jpg)
Value Proposition
• The mobile solution broad value statement– Defines a complete Ecosystem for developing and delivering mobile
applications
– Combines an enterprise scale service based platform and mobile engine to power the most adaptable and robust mobile experience possible
– Provides a unique interactive delivery mechanism with powerful and extensible features to allow for:
• Rapidly integrating disparate data sources
• Easily supporting existing and new mobile devices and operating systems
• Fully customizable user interfaces and functionality for supported handsets
![Page 10: Mobile Health Care Eco System](https://reader035.vdocument.in/reader035/viewer/2022070302/548d8c56b479597e6a8b4a16/html5/thumbnails/10.jpg)
Estimates “Adoption Rates”
![Page 11: Mobile Health Care Eco System](https://reader035.vdocument.in/reader035/viewer/2022070302/548d8c56b479597e6a8b4a16/html5/thumbnails/11.jpg)
Estimates “Realizable M
arket”
![Page 12: Mobile Health Care Eco System](https://reader035.vdocument.in/reader035/viewer/2022070302/548d8c56b479597e6a8b4a16/html5/thumbnails/12.jpg)
5000 Mobile Health Apps20 Countries
5 Million Active Users
Markets w
ith Health Care M
obile Operations
![Page 13: Mobile Health Care Eco System](https://reader035.vdocument.in/reader035/viewer/2022070302/548d8c56b479597e6a8b4a16/html5/thumbnails/13.jpg)
Vendor Integration
DistributionPartners
Consumers
Integrated Networks Engagment
Summ
ary
EmployerGroups
Payers
Mobile Platform
Indirect to consumer marketing
![Page 14: Mobile Health Care Eco System](https://reader035.vdocument.in/reader035/viewer/2022070302/548d8c56b479597e6a8b4a16/html5/thumbnails/14.jpg)
Platform approach reaches broader
market faster creating
distribution and channels.
Mobile Technology
Market Experience
Mobile PlatformIntegration
App Dev
Innovation
Service
Conclusion “Platform Profitability”