Mobile IdentityDefined, Derived, Managed and Applied
FIDIS – WP2 Kick Off Meeting Brussels, 2nd December 2003
Stefan FiggeJohann Wolfgang Goethe-Universität Frankfurt
AGENDA
How to Define a Mobile Identity How to Derive a Mobile Identity How to Manage a Mobile Identity How to Apply a Mobile Identity
A concept that links a „token“ from the digital/syntactical world to an object in the real/semantical world
Accompanied by a set of properties and attributes
Digital Identity
Authentication
Interests
Position Age
Income
Authentication
GSM provides the foundation for a mobile identity Subscriber Idententity Module (SIM) A mobile identity in this definition is inherently
related to the mobile network operator business
Represents contract between subscriber & network operator
Authorizes subscribers to use the network Lets subscribers authenticate themselves 863.6 Mio GSM subscriptions (IDs) (05.2003) More countries with SIM infrastructure (197, May
2003) than with McDonald’s (119, Aug 2003) and more than UN member states (191, Aug 2003)
Mobile Identity
SIM within the Network
Mobile networks are able to determine– The identity– The position of the user – The time of usage
That information can be extended multilaterally by using databases
Example result: „Customer is 29 years old, student, in the downtown of Munich, at holiday...“
The available user’s situation is valuable when it comes to ad-hoc relationships between customers and service providers
Mobile Situation providing Attributes
When?When?
Who?Who?
Where?Where?
AGENDA
How to Define a Mobile Identity How to Derive a Mobile Identity How to Manage a Mobile Identity How to Apply a Mobile Identity
Identity
Positio
n
TimePersonalProfile
PositionProfile
TimeProfile
The “Situation Process”
ID: +491701866788POS: 8,4° / 50,0°T: 04.03.03 15:53
ID: +491701866788POS: 8,4° / 50,0°T: 04.03.03 15:53
InvocationDeter-
minationInter-
pretationPresentation
•Age: 29•Gender: Male
•Interests: Sports, ...
•Context: Student
• …
•Age: 29•Gender: Male
•Interests: Sports, ...
•Context: Student
• …
•Country: Germany•City: Frankfurta. M.
•Context: Down-town
•…
•Country: Germany•City: Frankfurta. M.
•Context: Down-town
•…
•Day Category:Workday
•Context: Holiday
•…
•Day Category:Workday
•Context: Holiday
•…
AGENDA
How to Define a Mobile Identity How to Derive a Mobile Identity How to Manage a Mobile Identity How to Apply a Mobile Identity
How to Manage a Mobile Identity
Identity Management Service allocated within the network controls delivery of situation dependent attributes
Mobile Network Operator
ServiceProvider
Situation description
<XML...><Nickname><User Profile><Position> <Position Profile<Time><Time Profile>
</XML>
Situation description
<XML...><Nickname><User Profile><Position> <Position Profile<Time><Time Profile>
</XML>
ExternalProfile
Provider
IdentityManagement
Service
Situation ofIP 12.12.12.12 ?
Situation ofIP 12.12.12.12 ?
Pers
. Attrib
utes
&
Priv
acy
Profi
les
Pers
. Attrib
utes
&
Priv
acy
Profi
les
service.comservice.com
Genera
l
Attrib
ute
sG
enera
l
Attrib
ute
s
AGENDA
How to Define a Mobile Identity How to Derive a Mobile Identity How to Manage a Mobile Identity How to Apply a Mobile Identity
Current Approach for M-Commerce Business Models
Mobile Network Operators provide their customers with mobile portals as access concept for mobile services.
Revenue models with two revenue sources:– Mobile Data (Internet Service Providing)– M-Commerce Services (by Service Providers)
Only services providing immediate value for customers. Services with primary value for Service Providers are
currently not feasible (Advertising, Customer Loyalty Programs etc.).
MobileNetworkOperator
CustomerServiceProvider€
Services
€€
Data Service FeeTypically
€ 1-2 per session
Current GSM Marketin Germany
Size of the German market for mobile telecommunications was € 18,4 billion in 2002 [RegTP]
There are more mobile than fixed lines Penetration rate in December 2002 was 71,7% [RegTP] Saturation of the market can be observed Investments in future mobile infrastructure for 3G und
wLAN (licence, capital costs, infrastructures, devices etc.)
T-Mobile Vodafone E-Plus O² Total
59.195.0004.563.0007.350.00022.700.00024.582.000
ARPU€ 25,7ARPU
€ 25,7ARPU
€ 26,1ARPU
€ 26,1
Number of GSM subscribers, December 2002
[RegTP]
€ 50.827.000.000
3G licences
Total costs
€ 858per customer
€ 858per customer
Sponsoring Mobile Customer Relationships
Sponsoring data transmission costs by the service provider is currently not possible
– Each usage is related with costs for the customer– Costs are not transparent
Objective: Eliminating data transmission costs for the customer and transfer them to the service provider
Through mobile initiated business, financing of the data transmission costs by the service providers shall become possible
CustomerServiceProvider
MobileNetworkOperator €
€
Services
Data + Access
A Potential Portal Process for new Situation Based Business
Models
Mobile Network Operator Service ProviderCustomer
Enter portalCompute situation
description
Compute and display adequateportal categories
Select portalcategory
Publish situationdescription
Compare situationdescription andcustomer profile
Show willingness to cover trans-mission costs
Display all serviceproviders offeringservices for free
Select service
Register and charge transferred
data
Display and start service
1 2 3
4
6
75
89
10
11
Comparing Situation Description and Target
Customer Profile
Mobile
Netw
ork
Opera
tor
• Customer: Selects Shopping from the mobile portal• Mobile Network Operator: Generates situation description• Service Provider: Computer department store with branches in Frankfurt
and Berlin
Serv
ice P
rovid
er
...<Age> <Min>15</Min> <Max>35</Max></Age><Location> Berlin</Location> <Location> Frankfurt</Location><Temporal Context> Day</Temporal Context><Customer Loyalty ID> 12345678...
...<Age> <Min>15</Min> <Max>35</Max></Age><Location> Berlin</Location> <Location> Frankfurt</Location><Temporal Context> Day</Temporal Context><Customer Loyalty ID> 12345678...
..<Age> 65 </Age><Location> Nürnberg </Location><Temporal Context> Night </Temporal Context>...
..<Age> 65 </Age><Location> Nürnberg </Location><Temporal Context> Night </Temporal Context>...
Customer 1Customer 1
Not relevant, no sponsoring
Not relevant, no sponsoring
..<Age> 24 </Age><Location> Frankfurt </Location><Temporal Context> Day</Temporal Context>...
..<Age> 24 </Age><Location> Frankfurt </Location><Temporal Context> Day</Temporal Context>...
Customer 2Customer 2
Relevant customer,sponsoring data
transmission costs reasonable
Relevant customer,sponsoring data
transmission costs reasonable
..<Customer Loyalty ID> 12345678...
..<Customer Loyalty ID> 12345678...
Customer 3Customer 3
Relevant customer,sponsoring data
transmission costs reasonable
Relevant customer,sponsoring data
transmission costs reasonable
Conclusion
Identity-Management-Platform: Self-administration of the “mobile identity”(personal data and security profile)
Potential customers of enterprises are provided with a free of charge access to mobile services.
Customers use the mobile portal to choose from a number of free-of-charge and priced services.
Current business model is extended and not replaced! Objective: More customers and providers (traffic) on
mobile portals. Charging is done according to the value proposition and includes customers and Service Providers.
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