![Page 1: Mobile Monday Brussels: SoLoMo - Duval Guillaume Modem](https://reader036.vdocument.in/reader036/viewer/2022062616/54b5f1624a79591a7f8b4900/html5/thumbnails/1.jpg)
Carlsberg’s“Tournée Digitale”
F o r # m o m o b x l1 2 / 1 2 / 1 1
![Page 2: Mobile Monday Brussels: SoLoMo - Duval Guillaume Modem](https://reader036.vdocument.in/reader036/viewer/2022062616/54b5f1624a79591a7f8b4900/html5/thumbnails/2.jpg)
Hello.
My name is Kris Hoet,Geek marketer.
Change Architect &Managing Partner atDuval Guillaume Modem.
Ford Mustang addict,Moutainbiker.
![Page 4: Mobile Monday Brussels: SoLoMo - Duval Guillaume Modem](https://reader036.vdocument.in/reader036/viewer/2022062616/54b5f1624a79591a7f8b4900/html5/thumbnails/4.jpg)
![Page 5: Mobile Monday Brussels: SoLoMo - Duval Guillaume Modem](https://reader036.vdocument.in/reader036/viewer/2022062616/54b5f1624a79591a7f8b4900/html5/thumbnails/5.jpg)
Mobile (iOS / Android)
![Page 6: Mobile Monday Brussels: SoLoMo - Duval Guillaume Modem](https://reader036.vdocument.in/reader036/viewer/2022062616/54b5f1624a79591a7f8b4900/html5/thumbnails/6.jpg)
Social
![Page 7: Mobile Monday Brussels: SoLoMo - Duval Guillaume Modem](https://reader036.vdocument.in/reader036/viewer/2022062616/54b5f1624a79591a7f8b4900/html5/thumbnails/7.jpg)
Local
![Page 8: Mobile Monday Brussels: SoLoMo - Duval Guillaume Modem](https://reader036.vdocument.in/reader036/viewer/2022062616/54b5f1624a79591a7f8b4900/html5/thumbnails/8.jpg)
Launch communication
![Page 9: Mobile Monday Brussels: SoLoMo - Duval Guillaume Modem](https://reader036.vdocument.in/reader036/viewer/2022062616/54b5f1624a79591a7f8b4900/html5/thumbnails/9.jpg)
The buzz“Now there's a mobile app that helps you get into the real world, with your real friends, and drink real beer.
The Carlsberg app gives you beer that you personalize, lets you send it to friends and then you can invite them out to enjoy it. In the real world.
If you're feeling brave enough to actually go outdoors, this could be an awesome way to get things started. Cheers.”
![Page 10: Mobile Monday Brussels: SoLoMo - Duval Guillaume Modem](https://reader036.vdocument.in/reader036/viewer/2022062616/54b5f1624a79591a7f8b4900/html5/thumbnails/10.jpg)
The buzz“Met Tournée Digitale trekt het premium biermerk Carlsberg volledig de mobile kaart en dit op een heel leuke manier. Je vrienden trakteren op een lekker glas (of flesje) Carlsberg via een Android toestel of een iPhone, het is sinds vandaag perfect mogelijk. Maak je geen zorgen, het trakteren gebeurt met Tournée Digitale dan wel volledig digitaal, het nuttigen van jouw geliefkoosde Carlsberg blijft natuurlijk real life.”
![Page 11: Mobile Monday Brussels: SoLoMo - Duval Guillaume Modem](https://reader036.vdocument.in/reader036/viewer/2022062616/54b5f1624a79591a7f8b4900/html5/thumbnails/11.jpg)
What’s next?
• UX• Mobile > social• Platform