Download - Mobile Presentation
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Cleveland ClinicMobile Website
Bi-Weekly Communication MeetingMonday, October 26, 2009Christopher J. Braat, PhD
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Agenda
• Project Introduction
• Process
• Site Overview
• Question & Answers
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Mobile Site Introduction
• Timeline12/29/08 – Internet Marketing Brainstorming Meeting; Prioritization05/18/09 – Initial BRD Authored; RFP sent out to Vendors06/15/09 – Additional Vendor Feedback Analyzed; Vendor Selected06/25/09 – Off Site Kickoff Meeting
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Mobile Site Introduction (Cont’d)
• Scope - Develop, test and deploy a “foundational” mobile Web presence for The Cleveland Clinic.
• Goals1. Establish a Mobile platform and Web presence for The
Cleveland Clinic2. Provide requirements-based features and functionality as
specified by the Internet Marketing technical and content teams (per Requirements)
3. Implement on time, within budget and with zero defects
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Process
• Vendor Procurement – Who and Why ?– Experience with Cleveland Clinic– Continuum of Mobile Experience– Service Offering– Research and Recommendations– Clarifying Sales with Request via Additional Feedback– Technology Integration and Time to Market– Cost Considerations
–Number of Supported Devices–SMS (Short Message Service)–Other Partners (Testing; Medical Terminology Dictionary)
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Process (Cont’d)
• End-to-End Solution Deliverables– SOW– Project Plan– Personas– Site Map– Wire Frames– Design Comps– Business Requirements Document– Site Development– Testing, Implementation, Support
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Mobile Site Overview
• Features & Functionality– Supported Devices: iPhone, Windows Mobile, Blackberry Curve
& Storm (Text Only)– Device Sniffer– Short Code: CLINIC (“254642”)– Merriam Webster Medical Dictionary; Not Symptom Checker– Locations & Directions– Contact Us/Make an Appointment Integration– Search/SEO– Find a Doctor– Donation Information– Feedback Mechanism
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Mobile Site Overview – Site Map
Institutes & Departments
PRIMARY NAVIGATION
Health Information
Find Doctors
Patients & Visitors
Find Locations
New Patients
Locations List
Full Department List
Department Detail
Medical Dictionary
MedicalTerminology
Visitors FAQs
Maps
Dr. Search
Location Detail
Full Institutes List
Institutes Detail
Device Sniffer
Dr. Bio Pages
Home Search Results
1
15
4
12
13
Referral Info
24 24
8 10
FAQ Detail
6
7
5
16
14
Results Page(s)
25
5
5
119
Request an Appointment \
Phone # \ Referral
SEARCH
This content will be available in the header of every page of the website.
Send Directions
Appointment Reminders
SMS Messaging Layer
Test Result Availability
Notifications
All of these items will reside within key parts
of the website as communications and
reminder tools between the Clinic and Patients
News Notifications
Send Page
Donation Information
This content will be available in the footer of every page of the website.
Get News
Privacy
Send to Mobile
5
20
23
17
1918
22
Request Appt.
Contact Us
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Home Page
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Search Results
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Patients & Visitors
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Locations Listing
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News Detail
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Department Listing
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Department Detail
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Physician Search
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Physician Detail
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Contact Us
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Request An Appointment
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Donor Search
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Donor Search Results
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Thank you !
• Questions & Answers