Gender by Age Group
Top UPC Scan Categories
35 - 44
21%
25 - 34
55+
18 - 24Under 18
Yet another portrait has been painted of the continued growth of mobile engagement among global consumers. Our Q3 Mobile Trend Report delivers insights on 23 million engagements that gave mobile consumers instant access to product information, savings, video entertainment, mobile apps, and much more.
The ScanLife analytics engine continued to process engagements from all over the world with the United States, Spain, France, and Brazil leading the path. Mexico found its way into the top 5 active countries this quarter, showing signs of positive development in the market. A shift in trends showed engagements peaking mid-week with optimal times between 4pm and 7pm.
Along with a record number of engagements, this report reveals an average of 5 engagements per user—an all-time high. Android users closed the gap on iOS this quarter. Across all barcode types consumers seemed focused on scanning grocery items and electronics, uncovering a wealth of product information, pricing, and entertainment. Industries using mobile triggers like QR Codes mirrored the scan trends as expected.
Enjoy the rest of the below report to learn more about mobile engagement trends. We hope it inspires you to kick-off some new mobile marketing campaigns and relationships with consumers. We invite you to get started today.
Grocery
ScanLife Mobile App Top Interests
Top QR Code Content
Demographics
Gender
Females41%
Males59%
Age
27%45 - 54
20%
18%
9%5%
Under 18
35-44
18-24
45-54
25-34
55+
57%
40%
47%
40%
47%
32%
43%
60%
53%
60%
53%
68%
Male - Female
Top Consumer Interests
Technology & Gadgets
Food & Beverage
Product Info
Food & Beverage
Consumer Electronics
Lifestyle & Home
Coupons
Sports
Media
eCommerce
Health & Beauty
Home Improvement
Top Engaging Countries
Most Scanned QR Codes
Most Liked Products Scanned
Top Scanning US Malls
The information shared in this report comes from the advanced analytics and business intelligence engine available within the ScanLife Mobile Engagement Platform and Scanner App. If you would like access to your mobile intelligence, please contact us today at [email protected] or visit us at www.scanlife.com to learn more.
Other
Top Scanning Demographic
Male 35-44
49% 48%
3%
Scans Per User
5
iOS Interests
• Catalog Shoppers
• Value Shoppers
• Social Influencers
• Casual & Social Gamers
• News & Magazine Readers
Android Interests
• Value Shoppers
• Casual & Social Gamers
• Social Influencers
• Photo & Video Enthusiasts
• News & Magazine Readers
OS
Consumer Electronics
Book
Health & Beauty
Home & Outdoor
Going Out
Entertainment
Top QR Code Industry
App Download Video
Mexico
United States
Spain
France
Brazil
Citadel MallCharleston, SC
Oakway CenterEugene, OR
Gateway CenterBrooklyn, NYThe Gateway
Salt lake City, UT
Willow Brook Mall Houston, TX
Twin Cities Premium OutletsEagan, MN
Most Active Scan Time
4:00 - 7:00 PM
Scans by Day of Week
SM
T TWF S
#1 Wednesday
QR Code/UPC Comparison
QR Codes, Microsoft
Tags
UPC
83%
17%
iPhone 6
Top Scanning Mobile Devices
Samsung Galaxy Note 3
Mobile Trend ReportQ3 2015
23Million
Engagements
