Download - Mobile Trends 2016
MOBILE TRENDS2016
13 hottest
mobile predictions
for the upcoming year
Why Mobile Will RuleThe 2016?
TREND #1Mobile is eating the world very fast
more Google searches
on MOBILE
more Google searches
on MOBILE than on computers
more Google searches
on MOBILE than on computers
in 10 countries
(including the US and Japan)
Mobile-Only Users vs Desktop-Only Users
11,3%
Mobile-Only Users vs Desktop-Only Users
11,3% 10,6%
TREND #2Mobile apps overtook our daily life
54% of time in digital media is spend in apps
54% of time in digital media is spend in apps
$70B in revenues from apps by 2017
54% of time in digital media is spend in apps
$70B in revenues from apps by 2017
average person spends 68h per month on his smartphone
TREND #3Internet of Things: your fridge will get talkative
home devices connected
in one app
MOBILE DEVICES AS...
MOBILE DEVICES AS...
remote controls
MOBILE DEVICES AS...
remote controls
interface for social media
MOBILE DEVICES AS...
remote controlsway of updating, ordering services for all household
interface for social media
TREND #4Virtual Reality can replace the reality
TREND #5Wearables boom - becoming a super-human
cheaper
more alternatives
smart watches
on-body health care sensors
smart jewellery
display devices (e.g. Google
Glass)
TREND #6Everyone will become an UX Designer - you’d better learn it too!
TREND #7More gift hunts thanks to precise indoor location
imaging
Wi-Fi
NFC
ultrasonic beacons
geomagnetics
TREND #8Awesome new Wi-Fi standards & Li-Fi as a gamechangers in usage of the internet
11ad
802.11ac
telemetry
11ah
Li-Fi
Wi-Fi in the
lightbulb
TREND #9Application performance monitoring for all who loves advanced statistic
mobile metrics
monitoring tools
statistics on mobile
monitoring of user behaviour
TREND #10It’s video, video everywhere!
VIDEO ADS ON MOBILE
VIDEO ADS ON MOBILE
more eye-catching
VIDEO ADS ON MOBILE
more eye-catching
compelling
VIDEO ADS ON MOBILE
on social media
more eye-catching
compelling
VIDEO ADS ON MOBILE
on social media
in search results
more eye-catching
compelling
auto-play video spots
(like on Facebook)
auto-play video spots
(like on Facebook)
will become common
in all apps
TREND #11eCommerce is going mobile
66% of time on eCommerce is on mobile devices
66% of time on eCommerce is on mobile devices
consumers will spend US$327 billion on online shopping in 2016
TREND #12Our heads in the clouds at work and at home
93% of Respondents are using clouds
58%30%
7%5%
Public and Private Clouds
Only Public Clouds
Not using cloudOnly Private Clouds
collaboration
object
storage
monitoring
communication
database
TREND #13Android vs iOS vs Windows war will continue
MORE:2016 Predictions For Open Source eCommerce Platforms, Jeffrey Wisard, Speckyboy6 Mobile Marketing Trends to Expect in 2016, Emma Sarran Webster, Business 2 CommunityApps, represents 54% of the time spent consuming digital media, Shane Schick, comScoreBuilding for the next moment, Jerry Dischler, AdWordsCloud computing trends, Kim Weins, Right ScaleNumber of Mobile-Only Internet Users..., Adam Lella, comScoreThe “Internet of Things” will be the world’s most..., John Greenough, Business InsiderThe Top 7 Online Marketing Trends That Will Dominate 2016, Jayson DeMers, Forbes
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