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Mobiles Learn Human: Follow the Needs
Dominic Harrison | Director of Global Trends
Future Foundation | @futurethoughts
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33% of US and EU5 consumers
(72% of 16-24s) say they browse the
internet in bed every single night
Source: nVision Research, 2014
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555Source: nVision Research, 2014
Among global 16-24s who regularly
communicate via social networks, 50% prefer
to do so via a mobile device
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666Source: nVision Research, 2014
Among global 16-24s who regularly
communicate via social networks, 50% prefer
to do so via a mobile device
40%+ of GB Millennials say they will be using
their smartphone to order some of their
Christmas gifts this year
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777Source: nVision Research, 2014
Among global 16-24s who regularly
communicate via social networks, 50% prefer
to do so via a mobile device
40%+ of GB Millennials say they will be using
their smartphone to order some of their
Christmas gifts this year
Smartphone penetration by 2018 (among
adults 16-64): 70%+ in EU5, Nordics, US
and China
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CONTROL
QUIET
CELEBRITY
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PERSONAL HEALTH TRACKING APPSSource: nVision Research, 2014
15%
16%
20%16%
GLOBAL GE
N Y
11
16%
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12Source: nVision Research, 2014
BANKING AND FINANCE APPS
55%
12
50%25%32%
41%
GLOBAL SA
MP
LE
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IN-STORE PRICE COMPARISON
VIA MOBILE
28%
13
48%42%
Source: nVision Research, 2014
26%
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15Source: nVision Research, 2014 15
6 in 10 interested in
using a phone
at a store
checkout to
pay for goods
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20Source: nVision Research, 2014
China 55%
Brazil 71%
India 56%
USA 40%
“I receive too many calls and notifications at unwanted times”
“I check my phone more often than I would like too”
43%24%
20
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21Source: nVision Research, 2014
USA Spain
52%
China
64%
S.Korea
50%
28%
21
INTEREST IN WEARABLES
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Quiet AppsQuiet apps Quiet hardware
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26Source: nVision Research, 2014
I only ever postabout positive
aspects of my life
1 in 3TOTAL
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29Source: nVision Research, 2014
“I like it when people acknowledge my posts/photos/comments on
social networking sites” by intensity of social network usage
S U P E RH I G H8 0 %
L O W4 9 %
M I D5 7 %
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30Source: nVision Research, 2014
“I like it when people acknowledge my posts/photos/comments on
social networking sites” by intensity of social network usage
S U P E RH I G H8 0 %
L O W4 9 %
M I D5 7 %
“I wish I could be more like the person I describe myself as on
social media” by intensity of social network usage
S U P E RH I G H4 0 %
L O W1 7 %
M I D2 2 %
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of Gen Y regularly post updates/photos to their
social network while attending a live event50%
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What’s next? Bio-sharing…
“Biogram lets anyone stamp
their heart rate data on photos.
It's not that exciting, perhaps,
for pictures taken on a relaxed
day in the park with friends. But
sharing your heartbeat after
climbing a major mountain
peak? That's bragging rights”.
of Gen Y “live uploaders” would be
interested in “biometric” mobile content3 in 4
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CONTROL
QUIET
CELEBRITY
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LONDON | NEW YORK | STOCKHOLM