Download - Mobility for Business
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@skeeterharris
Skeeter Harris
skeeterharris
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Mobile Marketing
Skeeter Harris | Mac Village Productions
Move with your customer or loose them!
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post-PC Era
Steve Jobs1955 - 2011
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Sources: Morgan Stanly ResearchKathy Huberty, Ehud Geblum
Move into a Post-pc Era
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Time Spent per Category per Day
Sources: comSore, Alexa, Flurry
81 Minutes per day
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Text Century Gothic 30pt
Bullets Use Filled Round Only• Example 1• Example 2
Social Consumerism
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Facebook deals
• Exclusive to mobile• Controls & Restrictions• 4 Types of deals• Individual• Friend• Loyalty• Charity
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foursquare
• Combination of• Gaming & Social
Networking
• Players can• Leave Tips• Connect & Compete• Share experiences• Explore Specials
• Business can• Create Specials• Create Brand Pages• Custom Badges $$$$
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Quick Response Codes(14M U.S. Scans June 2011)
• QR codes can• Open a Web Address• Display Text• Add a vCard to Device• facebook Like• Exist on most objects
• Tools for QR Codes• delvir• Paperlinks• Microsoft tags• Likify
Sources: comSore
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Quick Response Codes
delivr Analytics paperlink mobile site
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Groupon
• Business can• Daily Deals – New
Customers• Groupon Now!• Tool to manage deals• Schedule daily & Now!• Integration with
foursquare
• Consumers can• Share Deals• Share experiences• Buy Deals with Mobile
App
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Using mobile marketing Crab Shack• Increased check-ins by 300%• 97 foursquare unlocks• 13 facebook deals• 2,928 Groupon deals• Increased fb like count by 90
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Using foursquare Auction Direct• Obtained visibility into walk-ins• 35 Newbie Specials• Increased service work!• Resulting in 7 Car sales!
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Using QR Codes Grossmans• Increased YouTube Channel Views• Customer Satisfaction Improved• Increase in Brand – Value Add• Increase in fb likes
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Watch out for pitfalls like…• QR Codes too big or unreadable• Uninformed Staff on Specials• Giving away the store!• Alienating your existing Customers!• Track your Groupon Transactions
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Mobile Marketing Takeaways• facebook deals– a specific product– Post about deal– Traditional Signage
• foursquare– Keep it simple– Engage with tips– Traditional Signage
• QR Codes– Provide Value– Exclusives
• Groupon– Engage newbies– Stock-up & Upsell
USE THEM – MOST ARE FREE!!
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