ModENetEuropean Modular Education Network
By
Nigel Lloyd Marta Jacyniuk
Nadeem A. Khan
First Aim from Bid: To Increase Membership for ModENet
Phase 1 Market Research
Phase 2 Product Definition
Phase 3 Establish Brand
Phase 4 Build Membership
Market Research: Part 1
Post Meeting Initiatives:• Preparation of market discussion paper
and invitation to discussion
• Finalizing questions for the market research questionnaires
• Proposal for the Network Name
• Feedback regarding contents and design of the brochure
• Feedback on the Layout of the proposed website
Objectives of Market Research
• Indication of potential member organizations and individuals
• Identifying needs of potential members• Introducing and Marketing the network name• Invitation to membership • Not intended to conduct rigorous academic
research
Market Research
◘Part I of Questionnaires: Identification of Potential Members for ModENet
◘Part 2: Potential Partners’ Expectations about ModENet
◘Clarifications sought by the partners
◘Results Obtained from Partners
Results: Item Wise
1. Who could be the potential members of the ENMTP?
Potential Members: Vocational Training Providers in the Public and Private Sector
012
345
Partner Countries Countries
Sca
le 1
Most
Lik
ely
- 5
leas
t
like
ly
Most Common Trends
Who would least likely become members of ModENet
Category: Trade Associations
1
2
3
4
5
Countries
Val
ue
1 m
ax-5
min
Some more details
Poland, UK, Italy :High probability of members in Educational Research Institutes.
Rest of the partner countries: low probability of members in this market group.
All (except Estonia where the market segment does not exist): High probability of members from Networks or Associations of Training providers.
All Partners: Least probability of potential members from Trade Associations, Employers or NGOs
0
1
2
3
4
5
Pl UK It Gr Hu Es Sw
Trainers
Researchers
Consultants/Experts
Head of Institutions
VE Students
Who are the individuals who will potentially be active members, contributing to and benefiting
from ModENet?
Trainers
Researchers
Consultants/Experts
Head of Institutions
VE Students
University VE Departments
√ √ √ √ √
Educational Research Institutes
× √ √ √ ×
Vocational Education Consultancies
× × √ √ ×
Network or Association of Training Providers
√ × × √ ×
Professional Institutions
√ × √ √ ×
Any Other FE Colleges
√ × × √ √
What groups/ market segments the individuals fall into? The Case of UK
Part 2: Target Groups’ Needs/Expectations
• Initial Data from Greece, UK, Italy• High: networking with people of
similar interests• High: opportunity to publicise their
institutions• High: exchanging experiences• Great variation of opinion in
different categories of individuals
More Results
• For University lecturers in Greece and the UK, one of the prime concerns is to have opportunities to publish and disseminate their work followed by communication with other people of similar interest
• So in these countries, ModENet must provide a platform for exchange of interests and a platform to publish work of potential members in research journals
Phase 2: Product Definition
• Based on the data, the next phase of the project is to create the framework for ModENet. The scope of the network, potential governing body including (office bearers) etc.
• Call for nominations from partner countries• Formulation of working paper for the Network• Input from partners/suggestions
Thank You Questions Please?