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Tara SealsContributing Editor
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Moderated by:
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Jayson JonesEVP of Business Development
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The Ultimate White Label Platform for Resellers
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Presented by SkySwitch
GET OUT OF THE SPIFF WARS!
Bui ld a susta inable bus iness as a White Label Resel ler
avoid chas ing Spi f fs and short term bonuses. 3
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The Players
• Agents • Resellers • White Label Providers
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POLL QUESTION
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Commission Only (Sometimes Evergreen)
Customer Owned by Service Provider
No Installation, Training, Service or Support
AGENT Sales Oriented - Driven - Closers
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Telecom Coupled with other Services
Value Added Reseller
Full Service Provider from A to Z
RESELLER Sales - Marketing - Installation & Support
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Branded Services to the End Users
Comprehensive Tier 1 Tier 2 Support
Partnership with Infrastructure Provider
WHITE LABEL RESELLER
Branded Sales - Marketing - Installation & Support
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CUSTOMERSEND-USERS
Customer is unaware the actual delivery of the service is from a 3rd party. All services are 100% branded by the white label reseller who provides all aspects of end user support.
WHITE LABEL - 100%
The Agent closes the deal and turns the sale over to the platform provider and moves on to the next prospect.
AGENT - ZERO
The Reseller represents the platform/service provider. Most likely handles all aspects of customer service with the exception of billing.
RESELLER - LIMITED
SERVICE PROVIDER
Levels of Insulation between Customer and Provider
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The Pitfalls and Benefits
Choosing the right model to optimize profitability
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AGENT MODEL
BENEFITS:
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PITFALLS
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Selling Model Only - Decent SpiFFS
Not Responsible for after the Sale 2
1
3
4
Will Never Own the Customer
No Equity Value for Company
Commissions at Risk of Decline
Leaving Cash on the Table
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RESELLER MODEL
BENEFITS:
12
PITFALLS
1 Service Provider Still Owns Customer
2 Revenue Stream Subject to Attrition
3 Margins May be at Risk of Decline
4 Struggle to Build Equity Multiplier
1 Builds Relationship with Customers
2 The More Services Sold - The Better Retention
3 In Catastrophic Failure - Can Migrate Customers
4 Higher Margins - Higher Thresholds of Pain
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WHITE LABEL RESELLER MODEL
BENEFITS:
13
PITFALLS
1 Customer Ownership Day One
2 Three Times the Margins
3 Custom Service Bundles - Custom Pricing
4 Building Equity in YOUR Company
5 No Platform to Manage - Sell, Sell, Sell!
1 Full Service Means More Responsibility
2 Tier One and Tier Two Support
3 Must have the Right White Label Partner
4 Migrating off can be Complex
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Types of Providers
• Basic • Comprehensive • Innovative
Match the sa les, market ing and technica l expert ise
of your bus iness model to ensure success.
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Basic
SIP Carrier Services• Basic Voice Services• Provisioning Portal• CDR Access• No Billing - Minimal Support
Programs
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Comprehensive
Branded & Seamless• UCaaS & Class 5 Voice• Mobility Apps• Billing Management System• Self Provision & Deployment
Innovative
More than UCaaS• VSaaS Platform• Web & Video Conferencing• Call Center as a Service• Universal - Multi-OS - Client
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Stickier Customers with One Source Service & Support
White Label Generates Higher Margins (60-75%)
Branded Tier One Support is Available
Low CAPEX and Monthly Minimums
Total Market Differentiation
FACTSWhite Label
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“IF YOU DO IT RIGHT, IT’S LIKE A LICENSE TO PRINT MONEY “
— HARLIN HAMLIN, SYNCPOINT TECHNOLOGY GROUP
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POLL QUESTION
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QOS MonitoringQOS Dashboard -
Call Trace Visibility - SIP Logic & PCAP Access -SimpleWan Distribution -
Best in UCaaSVMail Transcription -
Call Recording -Instant Messaging -
Web & Video Conference -Click2Call - FMFM -
IP Fax -
Carrier Network- Worldwide Call Delivery- Adaptive LCR Management- US - Canada - International DID's- DID Routing Portal- SMS DID's- BYOT
Billing PlatformsRev.io Multi-Tentant -
Admin Portal -Customer Bill Center -
Integrated Quoting - Payment Processing -
Taxation Engine -
Geo-Redundant- Internap Data Centers- New Jersey - Texas- CDR-DB-Features-Config- 100% Full Replication- Superior Uptime- Real-Time Failover
Apps & IntegrationiOS & Android Apps -
Integrated 888VoIP Store -30+ CRM Integrations -
Amazon Alexa Skill -ReachUC Mobility -AWS S3 Archiving -
VSaaS Platform -Single Sign On -
Class 4/5 Switch- Hosted PBX- SIP Trunking- Call Center- Call Queues- Conference Rooms- User Portals
Realtime Support- Ticketing System- Escalation Policies- Telephone Access- Instant Messaging- Weekend Support
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NEED MORE [email protected]
WANT TO SEE MORE?http://www.skyswitch.com/schedule_demo/
SEEING IS BELIEVING!https://www.youtube.com/watch?v=2zNdnGE7DtA
PERSONAL CONVERSATION?Call Jayson @ 858.605.0313
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QOS MonitoringQOS Dashboard -
Call Trace Visibility - SIP Logic & PCAP Access -SimpleWan Distribution -
Best in UCaaSVMail Transcription -
Call Recording -Instant Messaging -
Web & Video Conference -Click2Call - FMFM -
IP Fax -
Carrier Network- Worldwide Call Delivery- Adaptive LCR Management- US - Canada - International DID's- DID Routing Portal- SMS DID's- BYOT
Billing PlatformsRev.io Multi-Tentant -
Admin Portal -Customer Bill Center -
Integrated Quoting - Payment Processing -
Taxation Engine -
Geo-Redundant- Internap Data Centers- New Jersey - Texas- CDR-DB-Features-Config- 100% Full Replication- Superior Uptime- Real-Time Failover
Apps & IntegrationiOS & Android Apps -
Integrated 888VoIP Store -30+ CRM Integrations -
Amazon Alexa Skill -ReachUC Mobility -AWS S3 Archiving -
VSaaS Platform -Single Sign On -
Class 4/5 Switch- Hosted PBX- SIP Trunking- Call Center- Call Queues- Conference Rooms- User Portals
Realtime Support- Ticketing System- Escalation Policies- Telephone Access- Instant Messaging- Weekend Support
Q & A
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SkySwitch | click & Learn moreSkySwitch
Thank You!
The Ul t imate White Label P lat form