Download - Modes of Entry by iriskleo
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MODES OFENTRY INTO INTERNATIONAL MARKETS
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THE INTERNET
• new channel for some organizations and the sole channel for a large number of innovative organizations.
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•the marketing of goods produced in one country into another
EXPORTING
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PIGGYBACKING
•your new product uses the existing distribution and logistics of another business.
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LICENSING•is where your own organization charges a fee and/or royalty for the use of its technology, brand and/or expertise.
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JOINT VENTURES
•to assist them to enter a new international market.
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COUNTERTRADE•the organisation may expand operations by operating in markets where competition is less intense but currency based exchange is not possible.
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OWNERSHIP
•this involves the greatest commitment in capital and managerial effort.
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Thank you!!!!
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Cheers! HAPPY NEW YEAR!!!